KB1OKL said:
I also listen to NPR most of the time and see absolutely no reason for them to be broadcasting in iBlock and I hope they are not using any of my tax dollars to install that jammer.
*sigh*
Wanna hear a story? Be warned - it doesn't fit your preconceptions.
The NPR member station for which I work part-time, WXXI in Rochester, operates two major radio services: a 24-hour classical service on WXXI-FM 91.5 (a 45 kW class B signal with full-market coverage and then some) and a news-talk service on WXXI 1370, a 5 kW DA-N signal that's decent by day but that's long since been outgrown by the market's suburban sprawl at night.
For more than two decades, that night signal on the AM (and remember, "night" begins at 4:45 this time of year over here) has been a source of frustration for both the station and its listeners. There's no way to expand the reach of the AM, thanks to a combination of a tight allotment situation and NIMBYism that would keep it from moving to a marginally better location. There's no room on the noncommercial end of the dial for a new FM signal. Buying an existing commercial class B FM would carry a price tag of between $12-24 million in this market.
There are also new shows coming down the pipeline from NPR and other sources that would appeal to the news-talk audience, if only there were more than 24 hours a day of airtime to fit them all in. Shows such as "Day to Day" and "On Point" weren't available over the air in the market at all. (Or CBC's "As it Happens," which hasn't been heard here since CBL left the AM dial in 1999.)
So it made perfect sense, in this particular case, to make use of FM HD multicasting. WXXI-FM needed a new antenna anyway (its existing antenna dated to 1974). I haven't seen the budget numbers, but I'd guess adding HD (new transmitter, importer, exporter, automation, etc) increased the price tag on the project by less than $30,000.
So instead of spending $12 million or more to add one new full-market programming stream, WXXI was able to add two new full-market programming streams for about 4% of that cost. The AM 1370 programming is now on 91.5-HD2, and there's a brand new service of additional NPR/BBC/CBC programming on 91.5-HD3.
Is it working? Again, you're not going to want to hear this, but:
I spent the last two weeks guest-hosting the "1370 Connection" midday talk show. Our Friday show last week was an extended edition of the "Mixed Media" technology/media segment that I do each week as a local insert into our "All Things Considered" broadcast. (The weekly segment is available as a podcast at
http://www.publicbroadcasting.net/wxxi/.jukebox?action=viewPodcast&podcastId=6463 - the special talk show should be available there sometime in the next day or so.)
The promos for the broadcast talked mainly about the DTV conversion. I promise you that there was not a single mention of HD Radio in the opening segment of the show. (We did do a special "1370 Connection" back in September to introduce the HD Radio rollout.)
And out of the dozen or so calls that we took on-air that hour (and our screening policy is very liberal - you call in, you get on the air, mostly), three of them were about HD Radio. Two of them were from actual current WXXI-FM HD listeners, with a third from someone wanting to know how to get a radio. Again I emphasize - these were unsolicited calls. One of them already had HD at home (in an area where the AM signal is particularly useless) and wanted to know more about car radios. One was wondering about coverage of the HD signal in an area where it's likely to be pretty fringy, and we told him as much. One just wanted to know how much the radios cost.
Is this any kind of overall proof of anything? Of course it isn't. But I think it does show that if there's content people want to hear, and if the system is promoted in an intelligent way that focuses on that desirable content, listeners will find the radios. (WXXI has been offering them during pledge drives with some success.)
At the moment, it seems like that content is more likely to be found in the public radio arena than at most of the commercial HD signals I've heard. While the circumstances at WXXI are unusual (the lousy AM signal), they're not unique, and there are other public radio stations doing interesting things - and finding listeners - on HD multicast channels.
(And of course I speak only for myself and not for WXXI or anyone else...)