"Smart boy, got a mind like a steel trap -- full of mice."
I love Warner Brother cartoons. I always liked Foghorn Leghorn. That bird is a riot! “Little Boy Boo” is my favorite. Foghorn lives in a dump and is trying to find a better place to live during the upcoming winter. Deciding the widow hen Miss Prissy has a better home he woos her to better himself. But… Prissy tells Foghorn he can only move in if the proves he can be a good father to her son Egghead. Foggy attempts to engage him in various games. Each time Foggy tries to explain something to Egghead the lad is already one step ahead. Foggy even says, “Pay attention boy, I keep a pitchin’ um and you keep a duckin’ um.“ Egghead always outdoes Foggy using his genius. Eventually in the end Foggy gives up saying that his bandages will keep him warm all winter and leaves for his old digs. I feel a bit like Foghorn.
You're doing a lot of choppin', but no chips are flyin'
When you chop with a dull ax it takes a long time to cut up firewood. Look, you can announce some public service. You can have the Red Cross or the Kiwanis guys by for a quick chat on the morning show. Is it public service? Yes. Is it going to grab the community and make them pay attention. Probably not, but you can go a step further. Example. I put Tiger on the air in Auburn. During my tenure we always had an ongoing community project. There was a heat wave that summer. We had many elderly people in rural areas around auburn that didn’t have air conditioning. We collected money and bought fans. Some people brought fans new and used by the station. We got lists from social services of elderly people who need help cooling down. When the van got full we’d deliver them. We did the Red Cross and Kiwanis but we got involved. The staff did a lot of the work on their own time. The pay wasn’t that great but the staff was passionate. It was cool because everybody helped. Nobody said, “are we getting paid for this?” The look on the face of the person you were helping was pay enough. Plus we’d do breaks from their house. Talks to them on the air…more fans would show up at the station. One lady came in tears and gave me 3 fans because her grandmother had lived in a house with no air and had medical problems. We’d meet people around Auburn and they wouldn’t comment on the music, they’d talk about the things we did on the air.
It’s not just putting the Red Cross on for 3 minutes to give info on a blood drive. Pick events that touch the community.
"That dog's as subtle as a hand grenade in a barrel of oat meal."
Voice tracking is a problem if you misuse the animal. It’s not about if you sound like your live. Every good jock can pull off a “sounds live” voice track session. My problem with voice tracking is using it to the extent you walk away from your objective. If your jocks are recording the show and leaving early, it’s a problem. This touches another problem, budget.
How willing to go the extra mile are the people you hired? Next question would be, did you hire the right people?
“That boy’s about as sharp as a pound of liver”
No, I don’t have the magic answer. I do know we can all do a better job.
Yes I complain about Corporate radio. I don’t feel any of the big guys are doing what they should for the listeners. How can it be flawed to stand up for what you believe. If I didn’t that would be flawed.
skipper
I love Warner Brother cartoons. I always liked Foghorn Leghorn. That bird is a riot! “Little Boy Boo” is my favorite. Foghorn lives in a dump and is trying to find a better place to live during the upcoming winter. Deciding the widow hen Miss Prissy has a better home he woos her to better himself. But… Prissy tells Foghorn he can only move in if the proves he can be a good father to her son Egghead. Foggy attempts to engage him in various games. Each time Foggy tries to explain something to Egghead the lad is already one step ahead. Foggy even says, “Pay attention boy, I keep a pitchin’ um and you keep a duckin’ um.“ Egghead always outdoes Foggy using his genius. Eventually in the end Foggy gives up saying that his bandages will keep him warm all winter and leaves for his old digs. I feel a bit like Foghorn.
You're doing a lot of choppin', but no chips are flyin'
When you chop with a dull ax it takes a long time to cut up firewood. Look, you can announce some public service. You can have the Red Cross or the Kiwanis guys by for a quick chat on the morning show. Is it public service? Yes. Is it going to grab the community and make them pay attention. Probably not, but you can go a step further. Example. I put Tiger on the air in Auburn. During my tenure we always had an ongoing community project. There was a heat wave that summer. We had many elderly people in rural areas around auburn that didn’t have air conditioning. We collected money and bought fans. Some people brought fans new and used by the station. We got lists from social services of elderly people who need help cooling down. When the van got full we’d deliver them. We did the Red Cross and Kiwanis but we got involved. The staff did a lot of the work on their own time. The pay wasn’t that great but the staff was passionate. It was cool because everybody helped. Nobody said, “are we getting paid for this?” The look on the face of the person you were helping was pay enough. Plus we’d do breaks from their house. Talks to them on the air…more fans would show up at the station. One lady came in tears and gave me 3 fans because her grandmother had lived in a house with no air and had medical problems. We’d meet people around Auburn and they wouldn’t comment on the music, they’d talk about the things we did on the air.
It’s not just putting the Red Cross on for 3 minutes to give info on a blood drive. Pick events that touch the community.
"That dog's as subtle as a hand grenade in a barrel of oat meal."
Voice tracking is a problem if you misuse the animal. It’s not about if you sound like your live. Every good jock can pull off a “sounds live” voice track session. My problem with voice tracking is using it to the extent you walk away from your objective. If your jocks are recording the show and leaving early, it’s a problem. This touches another problem, budget.
How willing to go the extra mile are the people you hired? Next question would be, did you hire the right people?
“That boy’s about as sharp as a pound of liver”
No, I don’t have the magic answer. I do know we can all do a better job.
Yes I complain about Corporate radio. I don’t feel any of the big guys are doing what they should for the listeners. How can it be flawed to stand up for what you believe. If I didn’t that would be flawed.
skipper