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Hey FreeFM, you're a talk station

A

ajhenderson

What's with these "free to rock" tracks covering local breaks in Leykis and other shows? They run a promo for their St. Patrick's Day event and then some song... can't they sell an ad over there? It seems like I'm hearing this every break.

The ability of a talk format to run more hourly spots vs. a music format is part of the reason the FreeFMs of the world can survive. Filling 11 minutes of inventory in PMD with music that costs money to run isn't a great way to make money.

Having the late night talk show is a good idea, but they seem to still be married to the alt/rock format by keeping it around overnights and weekends. Enough already! Is there a good reason they can't sever all ties with the tunes altogether? It's confusing.

<P ID="edit"><FONT class="small">Edited by KJCB on 03/02/06 06:24 AM.</FONT></P>
 
I totally agree with you and they could really just take programs from the L.A. Free FM in the meantime while some local programs are produced for the AZ Free FM. I do think if they are targeting the station as a talk station then the rock has to go or at least only have "speciality" rock shows. On the weekend I would love to hear best ofs and other speciality programming as Free FM in L.A. does.


> What's with these "free to rock" tracks covering local
> breaks in Leykis and other shows? They run a promo for their
> St. Patrick's Day event and then some song... can't they
> sell an ad over there? It seems like I'm hearing this every
> break.
>
> The ability of a talk format to run more hourly spots vs. a
> music format is part of the reason the FreeFMs of the world
> can survive. Filling 11 minutes of inventory in PMD with
> music that costs money to run isn't a great way to make
> money.
>
> Having the late night talk show is a good idea, but they
> seem to still be married to the alt/rock format by keeping
> it around overnights and weekends. Enough already! Is there
> a good reason they can't sever all ties with the tunes
> altogether? It's confusing.
>
 
> I totally agree with you and they could really just take
> programs from the L.A. Free FM

Agreed. Free FM LA has some really interesting shows late at night that would be perfect for this station. It's only a few hrs from la anyway.
 
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