Hey what about Jill Fm?

[greatscott1960]

Assuming Rooster rolls over and dies, “Jill” would be Clear Channels answer to Jack, except the format would appeal women 25-to-54 & 18-34 & 35+

Any thoughts on “Jill”

Song/Artist:
Song Title: Have I told you lately that I love you
Artists: Rod Stewart
Song Title: The Promise
Artists: When In Rome
Song Title: Hurts To Be in Love
Artists: Gino Vannelli
Song Title: Black Bird
Artists: Beatles
Song Title: Speed of Sound
Artists: Coldplay
Song Title: You Never Know
Artists: Marly


http://www.927jillfm.com/pressrelease.html

"Lite 92.7/fm" changed format Friday morning and is calling itself JILL/fm. "Lite 92.7/fm" is part of a three-station simulcast of three Class A Amaturo Group of stations - KELT-Adelanto, KLIT-Fountain Valley, and KMLT-Thousand Oaks. When "Arrow 93" dropped its Classic Rock format a few months ago and adopted a jockless expanded playlist with an attitude called JACK/fm, some had speculated here that a similar attitude emphasizing softer AC hits could be called JILL/fm. Others, like Don Elliot, went to the length of creating some tongue-in-cheek liners.
Well, it happened. "It started evolving Friday morning at 10 a.m.," emailed KMLT Consultant George Johns. "We have JILL stopping records, jingles and spots in the middle and pulling them off the air. This part really is fun. Then a full blown JILL will emerge in about two weeks. This part is so fun, I might have to put things on just so I can stop them in the middle and take them off. I have a Canadian actress doing the JILL liners etc. My plan is to take it into every market where JACK or SAM or BOB is and say, 'yeah, just like that except for women." George indicated that there will be an improved signal in about 30 days.

Joe Amaturo, the owner of the trimulcast stations, owned KMJQ-Houston and launched Country KFRG in the Inland Empire.

 

[JohnRadioFan]

Interesting read. The name is not as important as the format. And I'm just convinced that someone will go after women. What station flips is open for discussion but I think there is opportunity for someone to take advanatage of the current situation and add some nice demos to their portfolio of stations.

I also think another AC station /"Jill" in Jax is way more probable than seeing Jack. Hmmm...we may be on to something here...LOL

> Assuming Rooster rolls over and dies, “Jill” would be Clear
> Channels answer to Jack, except the format would appeal
> women 25-to-54 & 18-34 & 35+
>
> Any thoughts on “Jill”
>
> Song/Artist:
> Song Title: Have I told you lately that I love you
> Artists: Rod Stewart
> Song Title: The Promise
> Artists: When In Rome
> Song Title: Hurts To Be in Love
> Artists: Gino Vannelli
> Song Title: Black Bird
> Artists: Beatles
> Song Title: Speed of Sound
> Artists: Coldplay
> Song Title: You Never Know
> Artists: Marly
>
>
> http://www.927jillfm.com/pressrelease.html
>
> "Lite 92.7/fm" changed format Friday morning and is calling
> itself JILL/fm. "Lite 92.7/fm" is part of a three-station
> simulcast of three Class A Amaturo Group of stations -
> KELT-Adelanto, KLIT-Fountain Valley, and KMLT-Thousand Oaks.
> When "Arrow 93" dropped its Classic Rock format a few months
> ago and adopted a jockless expanded playlist with an
> attitude called JACK/fm, some had speculated here that a
> similar attitude emphasizing softer AC hits could be called
> JILL/fm. Others, like Don Elliot, went to the length of
> creating some tongue-in-cheek liners.
> Well, it happened. "It started evolving Friday morning at 10
> a.m.," emailed KMLT Consultant George Johns. "We have JILL
> stopping records, jingles and spots in the middle and
> pulling them off the air. This part really is fun. Then a
> full blown JILL will emerge in about two weeks. This part is
> so fun, I might have to put things on just so I can stop
> them in the middle and take them off. I have a Canadian
> actress doing the JILL liners etc. My plan is to take it
> into every market where JACK or SAM or BOB is and say,
> 'yeah, just like that except for women." George indicated
> that there will be an improved signal in about 30 days.
>
> Joe Amaturo, the owner of the trimulcast stations, owned
> KMJQ-Houston and launched Country KFRG in the Inland Empire.
>

 

[bossmsx]

Joe Amaturo

Amaturo is also no stranger to Florida radio, he owned what is now Spanish WRMA (106.7 FM) in Fort Lauderdale/Miami for many years, during the "Disco Craze" when it was "Studio 107", and later as a Soft AC "Joy 107", and also 98.7 "the Gater", and was responsible for moving in 103.1 FM from Okeechobee, into Palm Beach (that's now the Buzz).