I expect that the short-spacing between adjacent-channel allocations in Philadelphia and New York (and in some cases, Lancaster County) will make it impossible for most local stations to operate at -10 dB (10%), unless they try to run the sidebands with asymmetrical power. However, the "let's just ignore the interference" rules would permit a voluntary increase from -20 to -14 regardless of spacing.
WRTI is presently at -14 dB (4%), which is their legal maximum due to the close spacings to WOEL 89.9 in Elkton, MD and WXLV 90.3 north of Allentown. WXPN attempted -14, but the ethnic broadcaster who leases the 92 kHz SCA complained about an increase in noise and crosstalk, so the digital power was turned back down.
WOGL has poor IBOC coverage in some directions because they use the aux antenna (side mounted on a 12 foot wide tower) for digital, rather than the master panel antenna which is used for WOGL's analog.