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High powered sports baby!

According to today's All Acces News, July 7th is the date for The Sports Animal to move to 1530. No official word on the format for 1360, but I'm sure the people on Frogs Mountain know what's up. Any CC folks care to contribute a knowledgeable "ribbit" as to the format? Lib talk has been dead in the ratings, it may now be just plain dead. I'd still love to see Randi Rhodes in a no holds barred steel cage match with Sean Hannity. Talk about RAW!!!
 
Interesting, but not surprising if it's true. I wonder what they will do about the call letters. I hate the thought of the WSAI calls going away if some odd format shows up on 1360. I wonder if they'll go back to 1530 again.

While I don't listen to libtalk very often, I do think it's a good alternative to have. Perhaps it is better suited for the less powerful 1360 frequency since local ratings are so dismal. I have to admit, I like the idea of the sports format on the much bigger 1530 signal. The CC folks might also be looking at ESPN 1450 (WMOH) which is beginning to catch on a bit.
 
Don't tell the folks at Clear Channel Columbus, Daryl Parks' former turf.

Also according to All Access...Latest Arbitrends released today show big increase for AM 1230 Progressive Talk WTPG...from 1.4 for last month's Arbitrends to 1.7. My contact there says it ain't due to Reds baseball. Audience is nearly double what it was a year ago.

Meanwhile, NewsRadio 610 WTVN continues to drop listeners...from 7.3 to 7.2 in last book...a 1 point drop from winter. And the ax was brought down last week on its longtime sports director.

And WTPG is also gaining serious ground on SportsRadio 1460 The Fan--margin is only 0.3.

Nothing against Jerry Springer, but he couldn't bring the ratings draw Stephanie Miller can. She's proved it in Columbus and at Clear Channel's progressive talk station in Akron.

And as far as the death of liberal talk...the latest rankings by Talkers magazine put Stephanie in the top 25, along with Ed Schultz, Al Franken and newcomers Randi Rhodes and Lionel. Ed Schultz' audience nearly doubled to 2.5 million plus while Rush dropped a million, and that was before the drug arrest.

Have fun with the new format. In the meantime, we'll be busy working to send Ken Blackwell back to Cincinnati--permanently.
 
No Change in calls

I'm told 1530 WCKY will be Homer and 1360 will remain WSAI with the Revulsion Of Talk Radio format. Just programming flips. I wonder if God goes with the liberals or stays on the Big Stick.

Liberals and God. Strange bedfellows...
 
God stays on the good signal.

"In the meantime, we'll be busy working to send Ken Blackwell back to Cincinnati--permanently."
Please keep this rubbish off of a radio board; it's clouding your judgment to think people actually care about the latest non-issue from Rush. Even if it WAS an issue, the RW drones who listen would find a way to excuse it and keep listening. While it may be cute for a Tonight Show monologue, I don't think it has too many PDs concerned. Get a grip.
 
First off, RumorMonger, take your trolling nonsense back to the Ann Coulter board where it belongs. Let's talk radio here.

Second, I posted on another thread about WCKY. I like that it's on 1530, as I can tune in once in awhile after dark all the way here in Wisconsin. Sure wish the overnight paid programming wasn't there, but I'm thinking it's going to be a weirder combination with sports talk than with progressive talk (I assume the religious stuff is staying on the big stick).

I did gripe about how horribly neglected 1530 has been. The automation is horribly flawed, with flubs, overlapping shows, dead air, and the wrong shows frequently showing up on air. Very very amateurish presentation for a company like Clear Channel. Add on the religious programming, and no wonder people are tuning out.

Maybe the signal swap will actually make someone at CC/Cincy actually walk into the broom closet where the WCKY 'studio' is located and perhaps reboot the Smartcaster software that's probably running the show there. Too bad I won't be able to hear it here (I do enjoy the Lionel show).
 
Re: No Change in calls

RumourMonger said:
I'm told 1530 WCKY will be Homer and 1360 will remain WSAI with the Revulsion Of Talk Radio format. Just programming flips. I wonder if God goes with the liberals or stays on the Big Stick.

Liberals and God. Strange bedfellows...

If the WSAI calls remain on 1360, does this mean the "Revulsion" of Talk Radio starts using those calls? It doesn't matter much with HOMER since they don't recite their call letters very often. But the WCKY calls are part of the libtalk station's identity. Personally I would hate to see the hallowed WSAI calls associated with that lousy libtalk format.

As far as the overnight religion, I'd say there's little doubt it stays on 1530. That's all about the huge nighttime signal, not any particular format or set of call letters.
 
This freq switch should have happened 2 years ago. Now AA can have the tiny signal to go along with its tiny ratings in Cincinnati
 
I Never understood why Homer never moved to 1530 when they Started Lib Talk in Cincy
i Wonder with the GOD Squad on 1530 if Fox Sports Radio will Stay on 1360 At Night as the overnight slot since the Libtalk stuff wasnt carried at night on due to the god Squad on 1530
 
With the flip flop in frequenceys with 1530 and 1360 will the AM Bengals Home move with Homer up to 1530 or will the Bengles stay on 1360. My Guess is the Bengals are part of the move and In the Process with the Bengals on the other 50,000 Signal at 1530 there would no need for 700 WLW to be part of an October through January Trimulcast with 1530 and 92.5
 
I can't imagine Clear Channel taking the Bengals off 700 because of WCKY having 50,000 watts. In AM radio, for the local (groundwave) coverage, frequency is WAYYYY more important than wattage.

Try this: go to radio-locator.com and compare WCKY's 50000 watt signal (day or night pattern) to WKRC's 1000 watt nighttime signal. (The red line indicates the local coverage area, and the purple line indicates the regional coverage area.) WKRC's overall signal is comparable to or better than WCKY's, with 1/50th the power, because they are on a lower frequency and the groundwave travels way further.

Then check out 700WLW's pattern. Their low frequency combines with 50kw to blow WCKY away. The importance of frequency is why very few high-rated AM stations in the US are in the highest part of the band (the only exception I can think of is KFBK, 1530, Sacramento; another successful station, WTOP 1500 in Washington DC, dumped their 50kw AM station and moved the whole format to FM), while there are many, possibly dozens, of very successful AM stations in the 500 or 600 kHz frequency range that only have 5000 watts.

There is one significant advantage that WCKY shares with WLW: the skywave signal. This is a portion of an AM signal that bounces off the bottom ionosphere at night. At night it is possible for people in the east and the south to get extremely good reception of WCKY. (They have a directional antenna to avoid interfering with KFBK out west.) Local stations generally make money off of local ratings, so the skywave signal means very little to WCKY most of the time, but that is the reason they are paid to carry all those religious programs at night.

WCKY's daytime signal is notably better than WSAI's (local coverage to about 40 miles, vs 30 for WSAI), but WSAI's transmitter is located closer to the population center of the tri-state (near Winton Woods) so many people may not notice much difference during the day. (WCKY's nighttime signal blows WSAI's away though.)

I can imagine (but don't expect) the Bengals leaving WLW for reasons of marketing strategy or rights fees, but not due to signal.
 
But the WCKY calls are part of the libtalk format's identity. Unless they're planning to re-tool the station and give it a different name.

I don't really mind the idea of the calls flipping frequencies again though. The hallowed WSAI calls leaving the 1360 frequency for 1530 doesn't pain me as much as those calls being associated with libtalk....and a poorly executed version of libtalk at that.

And I agree, I don't care for the HOMER handle. I kind of like the sound of "1530 WSAI....The Sports Animal."
 
Okay -

The calls letters stay with the frequencies
1530 WCKY will be The Sports Animal
1360 WSAI will be Air America/lib talk

If you don't like hearing WSAI paired with the lib/talk format, don't listen. No one else is anyway.
 
WLW ran a promo on the switch Tuesday night that said something like "we wouldn't have had to do this if more of you liberals had listened!"
 
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