> > Probably part of the format. You konw, Latinos sweat the
> > lastest American hip hop too. You'll hear it alot during
> the
> > weekend mixshows. They've been playing it since they went
> on
> > the air last year, so it's nothing new. Recently, they
> > started airing MTV's TRL Latino on Saturday afternoons.
> And
> > as I'm listening to Classicos de la Salsa right now (I,
> > personally, have been hooked on salsa since I was a little
>
> > boy) the DJ is speaking English. Since I don't know a word
>
> > of the Spanish language and being an avid listener of
> 100.3,
> > it helps alot.
>
> I don't know anything about either format but am agreeing.
> It keeps the Latino listenership from spending any time on
> Hot 106 or JAMN in Boston.
>
You could say the same about any music type, even rock. There are lots of Hispanics who like rock, particularly those from South America. Twista is inappropriate for a Latin station. And for every Latino that turns on 100.3 to hear gangsta rap, I assure you there are twice as many Latinos who are going to turn that station off. <P ID="edit"><FONT class="small">Edited by Ciao on 04/10/06 01:35 AM.</FONT></P>