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Hip Hop on Latina 100.3

C

ciao99

Guest
What's up with all the hip hop on Latina 100.3? I'm not talking about Spanish hip hop or reggaeton. What's up with English language gangsta rap like "Twista"? Playing that stuff that takes away time from Latin artists. Providence has other outlets for hip hop.
 
> What's up with all the hip hop on Latina 100.3? I'm not
> talking about Spanish hip hop or reggaeton. What's up with
> English language gangsta rap like "Twista"? Playing that
> stuff that takes away time from Latin artists. Providence
> has other outlets for hip hop.
>
Probably part of the format. You konw, Latinos sweat the lastest American hip hop too. You'll hear it alot during the weekend mixshows. They've been playing it since they went on the air last year, so it's nothing new. Recently, they started airing MTV's TRL Latino on Saturday afternoons. And as I'm listening to Classicos de la Salsa right now (I, personally, have been hooked on salsa since I was a little boy) the DJ is speaking English. Since I don't know a word of the Spanish language and being an avid listener of 100.3, it helps alot.
 
> Probably part of the format. You konw, Latinos sweat the
> lastest American hip hop too. You'll hear it alot during the
> weekend mixshows. They've been playing it since they went on
> the air last year, so it's nothing new. Recently, they
> started airing MTV's TRL Latino on Saturday afternoons. And
> as I'm listening to Classicos de la Salsa right now (I,
> personally, have been hooked on salsa since I was a little
> boy) the DJ is speaking English. Since I don't know a word
> of the Spanish language and being an avid listener of 100.3,
> it helps alot.

I don't know anything about either format but am agreeing. It keeps the Latino listenership from spending any time on Hot 106 or JAMN in Boston.
 
> > Probably part of the format. You konw, Latinos sweat the
> > lastest American hip hop too. You'll hear it alot during
> the
> > weekend mixshows. They've been playing it since they went
> on
> > the air last year, so it's nothing new. Recently, they
> > started airing MTV's TRL Latino on Saturday afternoons.
> And
> > as I'm listening to Classicos de la Salsa right now (I,
> > personally, have been hooked on salsa since I was a little
>
> > boy) the DJ is speaking English. Since I don't know a word
>
> > of the Spanish language and being an avid listener of
> 100.3,
> > it helps alot.
>
> I don't know anything about either format but am agreeing.
> It keeps the Latino listenership from spending any time on
> Hot 106 or JAMN in Boston.
>
You could say the same about any music type, even rock. There are lots of Hispanics who like rock, particularly those from South America. Twista is inappropriate for a Latin station. And for every Latino that turns on 100.3 to hear gangsta rap, I assure you there are twice as many Latinos who are going to turn that station off. <P ID="edit"><FONT class="small">Edited by Ciao on 04/10/06 01:35 AM.</FONT></P>
 
> You could say the same about any music type, even rock.
> There are lots of Hispanics who like rock, particularly
> those from South America. Twista is inappropriate for a
> Latin station. And for every Latino that turns on 100.3 to
> hear gangsta rap, I assure you there are twice as many
> Latinos who are going to turn that station off.
>
I have read on the Spanish board that Tropical is dying and even worse only the 35+ demo likes it.I guess Reggaeton is where it is at now and maybe 100.3 is starting to lean that way.Wait a couple weeks and see what happens,maybe their listeners will reject the experiment.Monday mornig was the first time I heard this rap nonsense mixed in and I thought it was horrid,But if the 18-34 males like it and listen it will stay.
 
> > You could say the same about any music type, even rock.
> > There are lots of Hispanics who like rock, particularly
> > those from South America. Twista is inappropriate for a
> > Latin station. And for every Latino that turns on 100.3 to
>
> > hear gangsta rap, I assure you there are twice as many
> > Latinos who are going to turn that station off.
> >
> I have read on the Spanish board that Tropical is dying and
> even worse only the 35+ demo likes it.I guess Reggaeton is
> where it is at now and maybe 100.3 is starting to lean that
> way.Wait a couple weeks and see what happens,maybe their
> listeners will reject the experiment.Monday mornig was the
> first time I heard this rap nonsense mixed in and I thought
> it was horrid,But if the 18-34 males like it and listen it
> will stay.
>
Goes to show you how quickly immigrant communities lose their roots! Salsa has to make way for Twista and Ludicrous.

I wonder if Latina 100.3 is doing it to attract non-Hispanics. I know of Latin stations in bigger markets that play reggaeton a lot, but I've never heard a latin station give up so much time to American English speaking artists.
 
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