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Hit the Post

This is cool. Anyone know who the guy is who does the
"This is the RoCK"? voice-over. He was great, used
to hear him on a number of 70's era Top 40's.
 
No body hits the post better than Dave Rickards at 101.5 KGB.

With regards to Sam Bass, The Greener, and Xavier the X-Man.
 
Media Hack Chris | SDR said:
No body hits the post better than Dave Rickards at 101.5 KGB.

With regards to Sam Bass, The Greener, and Xavier the X-Man.

You've got to be kidding. There is a line of jocks that could fill Petco who could hit
a post better than the deadwood you've mentioned. For one Rich Brother Robin, world
class level.
 
TVC1500 said:
You've got to be kidding. There is a line of jocks that could fill Petco who could hit
a post better than the deadwood you've mentioned. For one Rich Brother Robin, world
class level.

Unfortunately, it's stupid DJ tricks like hitting the post that help drive people from radio, or to jockless formats like Jack. In most cases, the intro is a vital part of the song. Leave it alone.
 
You especially don't want to be doing a "hit the post" on something like Triple-A or album rock.

Some formats however, do lend themselves quite nicely to it. As long as it isn't overdone -- by that, I mean, don't talk over an entire 60 second instrumental intro. Keep the talkup as short as possible.
 
michael hagerty said:
Okay...I'll be getting NO work done today....

Ahem! We certainly hope your employer is somewhat more
lenient on employee web surfing than the Maricopa County
government (cough...former spokesman...cough) seems to be.

But I guess since this is radio, it's related. Just don't be
ordering shirts or sending emails about Sheriff Joke. ;D
 
DavidEduardo said:
Unfortunately, it's stupid DJ tricks like hitting the post that help drive people from radio, or to jockless formats like Jack.

David, David, David. You really are the Grouchy Old Gringo. ;)
(But we still admire you anyway, well except for...but he doesn't
seem to be around anymore.)

Bobby Ocean is probably putting your picture on the dart board
in his studio as we speak.

If we're talking about Top 40 radio (then) and oldies, er, classic hits
radio (now), it's an art form.

I hate "ten-in-a-row and zero talk."

I assume you are familiar with Bootleg Top 40 Volume 1--heck, you
probably still have the LP. Yeah, a few guys stepped on it, but it
was a classic piece of summer 1971 and hitting the post.

And that one is even blown away by the several Bill Shirk/WXLW
'checks on reelradio.com (subscription required). You couldn't
stick a needle (microgroove or otherwise) between him and the
vocal on some of his talkups.
 
oldiesfan6479 said:
If we're talking about Top 40 radio (then) and oldies, er, classic hits
radio (now), it's an art form.

A much abused art form. One thing is to use voice to make a seamless transition from one song to another, but to talk over the entire intro just to prove you can hit the post ruins what to most people is an important part of the song.

I hate "ten-in-a-row and zero talk."

Just as bad... there is nothing like a jock making the tempo transition from one song to another in a perfect speed up or speed down. But talking to prove it can be done has done great harm.
 
Eduarado: Get a life! We're discussing a time when talking up posts in being clever was an art form. Who needs your high handed decaying programming memos. What a joyless person, just because you were never a big time mass appeal DJ in an English format don't attempt to belittle classic top 40. Nobody is suggesting talking up intros today is advisable.
 
TVC1500 said:
Eduarado: Get a life! We're discussing a time when talking up posts in being clever was an art form. Who needs your high handed decaying programming memos. What a joyless person, just because you were never a big time mass appeal DJ in an English format don't attempt to belittle classic top 40. Nobody is suggesting talking up intros today is advisable.


And the forum's people said: AYYYMEN
 
TVC1500 said:
Eduarado: Get a life! We're discussing a time when talking up posts in being clever was an art form. Who needs your high handed decaying programming memos. What a joyless person, just because you were never a big time mass appeal DJ in an English format don't attempt to belittle classic top 40. Nobody is suggesting talking up intros today is advisable.

It was not advisable then, either. I've seen listeners reject the practice going back to the 70's... including in some pretty street level research we did when I launched one of the first non-simulcast FM CHRs in 1972 in Birmingham or at KRUX, KTKT and KENO a few years later.

Many people who don't talk to enough listeners think that commercials are the biggest objection to commercial radio. In fact, today it is bad songs, and in the past, it was DJs who stepped on songs to say vacuous things or DJs to were just too loud and intrusive.

And "classic top 40" was done in many, many languages. Spanish is one of them... in fact, Michael Joseph developed his Hot Hits (tm) format in San Juan, PR, at WKAQ! Top 40 is Top 40 in any language, and some of the best executions have been in places like Rio and Mexico City and San Juan... and Madrid and Luxembourg and Monte Carlo.
 
Bob_Hudson said:
And the forum's people said: AYYYMEN

And all the while, for 30 years or more, the listeners have been saying, "yuck."
 
Eduardo you must be one unhappy sack. Tell us about how Bobby Ocean, Real Don
Steele, Robert W Morgan, Dr Don, MG Kelly, Humble Harve, and the rest did it wrong.
There was a reason your career programming mainstream Top 40 was short-lived. You got
your a-- handed to you.
 
DavidEduardo said:
TVC1500 said:
You've got to be kidding. There is a line of jocks that could fill Petco who could hit
a post better than the deadwood you've mentioned. For one Rich Brother Robin, world
class level.

Unfortunately, it's stupid DJ tricks like hitting the post that help drive people from radio, or to jockless formats like Jack. In most cases, the intro is a vital part of the song. Leave it alone.
I'm sorry, but I respectfully disagree. If that's true, than we might as well just plug in an iPod shuffle to a transmitter and call it a day.
I think dead air and not "hitting the post" make for very boring radio.
 
Garrett said:
Unfortunately, it's stupid DJ tricks like hitting the post that help drive people from radio, or to jockless formats like Jack. In most cases, the intro is a vital part of the song. Leave it alone.

I'm sorry, but I respectfully disagree. If that's true, than we might as well just plug in an iPod shuffle to a transmitter and call it a day.
I think dead air and not "hitting the post" make for very boring radio.

There are plenty of ways for a jock to do a segue or transition or whatever you want to call it without using the WHOLE intro to talk over. I'm just saying that "inside the building" we were conditioned to think that hitting the post was a great skill. I believe that it harms the mood and the content of the songs and that a jock can do a transition or intro without hitting the valuable parts of the song.
 
TVC1500 said:
Eduardo you must be one unhappy sack. Tell us about how Bobby Ocean, Real Don
Steele, Robert W Morgan, Dr Don, MG Kelly, Humble Harve, and the rest did it wrong.
There was a reason your career programming mainstream Top 40 was short-lived. You got
your a-- handed to you.

Actually, I did Birmingham quite painfully because the folks I worked for transferred me there; I went to the SW fast and left the Bull Connor heritrage behind me. And the AZ / NV stations were added income while I was in school; when I got the headhunter call to run a radio company in Puerto Rico, I jumped back to where I liked living the most as VP and GM of a NYSE listed company.

P.S. Our debut in Birmingham was so solid that witin months, Rick Dees, who had been on WSGN, left for Memphis where he was warmly received by the Disco Duck.

As to the jocks you mention, one thing is to disregard their talent and skills, which I am not doing. Another thing is to say that one facet of Top 40 of that era was wrong, which is what I am saying.

I never heard a listener say, "je he can really hit th epost tight:" I have heard many say, "why do the disk jockeys talk over the songs?"
 
Garrett said:
If that's true, than we might as well just plug in an iPod shuffle to a transmitter and call it a day.
I think dead air and not "hitting the post" make for very boring radio.

Between the BMI/ASCAP and other associated fees, you ~might~ show a profit. Of course Mr. iPod would demand a no-compete clause, demand a fancier battery and a gold connection to the sound board. It'll hold out until royalty-free mp3s were on the system. Soon, you'll have an over-spoiled talent demanding more.

Wow, Garrett :eek: , the iPod doesn't know jack about radio; but loves the perks.
 
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