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"Hiya" BOB!

C

captainrexk

Rather than pick apart every post on this, I would just like to say what’s been on my mind over the last few days.

To all of you who seemingly knee-jerk reacted that Pittsburgh needed a “JACK”/variety hits station, only some of you actually took the time to dig deeper into what that type format is actually about. The numb-skulls who now post that the format sucks are the narrow-minded ones. Let me do this. I’ll list a sample hour of “BOB” and a sample hour of “JACK,’ and YOU tell ME which is which. I’m not going to give an answer. Here’s station #1:

FOREIGNER/ Head Games
NELSON/ (Can’ Live Without Your) Love and Affection
CREEDENCE CLEARWATER REVIVAL/ Who’ll Stop The Rain
MEAT LOAF/ Two Out Of Three Ain’t Bad
WAR/ The Cisco Kid
LIFEHOUSE/ Hanging By A Moment
PHIL COLLINS/ Something Happened On The Way To Heaven
TOM PETTY/ I Won’t Back Down
JANET JACKSON/ When I Think Of You
ELTON JOHN/ Your Song
SANTANA/ Why Don’t You & I

Okay, now compare that to……….

THE CURE/ Friday I’m In Love
JOHN COUGAR MELLENCAMP/ Crumblin’ Down
BERLIN/ Metro
T REX/ (Bang A Gong) Get It On
HOOBASTANK/ The Reason
THE ROLLING STONES/ Beast Of Burden (…I’ll never leave your pizza burnin’)
TALK TALK/ Talk Talk
FOREIGNER/ Double Vision
TRACY CHAPMAN/ Fast Car
SKID ROW/ I Remember You
GREEN DAY/ Boulevard Of Broken Dreams

Okay, here’s your assignment. Which sample comes from JACK, and which one comes from BOB? If you heard these songs played back to back without liners, positioners, etc., how would you rate the selection? No one can really compare BOB and/or JACK to anything else because these are 2 formats that are precedent-setting. NO ONE has ever developed anything like this before. If you look at BOB stations and JACK, the biggest difference is that BOB is LIVE & LOCAL. Jack has 1 voice-tracked male, period. I know that for a fact. This little assignment will weed out the REAL radio people and those who THINK they know radio……for reasons the REAL radio will only know.

I wanted to take all of the previous posts and paste them onto a separate page and then give my opinion, but after looking at so many asinine posts (not all of them) where I could see prejudice through the words and people name-calling and acting like juveniles, I thought better and just posted my thoughts alone. My feeling is this: this WILL work in Pittsburgh because people are tired of the same old stuff…..look at the Arbs. How many stations have lost vs. those who have gained over a period of time, and even those who seem stagnant? I can’t tell you how many times listeners call in and give me the standard “you seem to play the same stuff” or “you seem to play the same stuff as (your competition)“ line. From a ratings standpoint, this format has unlimited growth potential. If it’s sold, promoted, & marketed heavily and successfully, it can go nowhere but up. If you believe in the product and do everything within yourself to promote and market it, then it’ll grow and prosper. And I really DO have an argument for those nay-sayers out there, and as The Rock says “bring it on!”

Am I being pissy? HELL, YEAH! It’s those of you who cried sooooooo long for this format but yet are wrongly critical when it DOES happen. I can just tell the un-educated from the educated just by reading what’s written. Those who put it down already are prejudiced against it in 1 form or another, and/or are so jealous that someone other than CC or Infinity actually had the stones to go out and DO IT! I’ve heard for TOO long on how Pittsburgh & this region was so provincial and too deep in their roots to actually try something new. Well, now someone has & I applaud them wholeheartedly.

And before you rip off a “….well it’s not working in New York City” reply, think this over. Infinity pulled the plug on a Heritage Oldies station AND let go a legendary disc jockey, Cousin Brucie. I don’t think ANYONE could recover from all of the negative national press that it got. As for why WCBS let Cousin go, that I don’t know. He could’ve been let go for a number of reasons, whether it was his decision or Infinity’s. But for anyone to overcome that is indeed an uphill battle.

Well, I’ve said my piece. By the way, have you figured out the assignment yet?
 
> Am I being pissy? HELL, YEAH! It’s those of you who cried
> sooooooo long for this format but yet are wrongly critical
> when it DOES happen. I can just tell the un-educated from
> the educated just by reading what’s written. Those who put
> it down already are prejudiced against it in 1 form or
> another, and/or are so jealous that someone other than CC or
> Infinity actually had the stones to go out and DO IT! I’ve
> heard for TOO long on how Pittsburgh & this region was so
> provincial and too deep in their roots to actually try
> something new. Well, now someone has & I applaud them
> wholeheartedly.
>
I have NO problem with the format, just disappointed we weren't really JACKED! Instead, we got the generic BOB version. Pittsburgh radio sucks so bad, I'd listen to a 24 hour POLKA channel if they brought it in just for something different. In the mean time, I'll stick to my satellite radio, it's in a league all it's own!
 
> I have NO problem with the format, just disappointed we
> weren't really JACKED! Instead, we got the generic BOB
> version. Pittsburgh radio sucks so bad, I'd listen to a 24
> hour POLKA channel if they brought it in just for something
> different. In the mean time, I'll stick to my satellite
> radio, it's in a league all it's own!

You obviously overlooked the whole point. Music v. music, there is no comparison because these are formats that parallel when it comes to music. You never said which sample is "BOB" and which is "JACK". It seems to me that you can't tell the difference unless you did some RESEARCH! And you can't compare "BOB" or "JACK" to anything the preceeded it because these are 2 entirely NEW formats! And don't tell me that you stay on 1 satellite channel as well. And, how can you classify "BOB" as the "generic JACK"? Based on what? To me, this is just another prejudiced post. You bring no viable point other than to piss and moan.
 
> Okay, here’s your assignment. Which sample comes from JACK,
> and which one comes from BOB?

What difference does it make? They both suck, though both include some really good songs. They songs just don't work together.

> If you heard these songs
> played back to back without liners, positioners, etc., how
> would you rate the selection?

I wouldn't listen to either one for more than two or three songs until a train--wreck segue would make me hit the station selector button.

> No one can really compare BOB
> and/or JACK to anything else because these are 2 formats
> that are precedent-setting. NO ONE has ever developed
> anything like this before.

Yes, someone did. The folks at K-Tel who sold those compilation CD's with mail-order TV ads. Jack and Bob are nothing more than loading several of those compilation CD's into a jukebox and hitting "random play".

> If you look at BOB stations and
> JACK, the biggest difference is that BOB is LIVE & LOCAL.
> Jack has 1 voice-tracked male, period. I know that for a
> fact. This little assignment will weed out the REAL radio
> people and those who THINK they know radio……for reasons the
> REAL radio will only know.

Like any listener can tell (or really cares) about whether or not the voice he hears between songs is live or Memorex. Unless, of course, the voice actually talks about stuff, and such chatter seems to not be a part of Jack or Bob.

> If it’s sold, promoted, &
> marketed heavily and successfully, it can go nowhere but up.
> If you believe in the product and do everything within
> yourself to promote and market it, then it’ll grow and
> prosper. And I really DO have an argument for those
> nay-sayers out there, and as The Rock says “bring it on!”

Yeah, now you're sounding like someone else who posts in here who says that radio stations need to promote themselves to attract listeners. The radio professionals in here usually respond that promotion doesn't matter.

Just ask Part-timer. He'll tell you how important promotion is for a radio station.
 
First off Realist, I DON'T SCARE EASILY!


> What difference does it make? They both suck, though both
> include some really good songs. They songs just don't work
> together.
That's why I posed the question why people were screaming for a variety hits station only to turn around and bash it after just 3 days?

> I wouldn't listen to either one for more than two or three
> songs until a train--wreck segue would make me hit the
> station selector button.
Then you're locked into a limited number of formats that you like. Remember this is "variety". Besides, these stations run liners, positioners, etc. between the songs that train-wreck the most.

>
> Jack and Bob are nothing more than loading several of those compilation CD's
> into a jukebox and hitting "random play".
But you don't have to pay money to get this, it's as conveinent as it can get.


> Like any listener can tell (or really cares) about whether
> or not the voice he hears between songs is live or Memorex.
> Unless, of course, the voice actually talks about stuff, and
> such chatter seems to not be a part of Jack or Bob.
Read the P-G article, "BOB" WILL have live jocks..."JACK' does NOT! Listeners will begin to notice when they call the station to request a song, and JACK won't answer or comply. Or when JACK doesn't seem to be at too may happenings around town.


> Yeah, now you're sounding like someone else who posts in
> here who says that radio stations need to promote themselves
> to attract listeners. The radio professionals in here
> usually respond that promotion doesn't matter.
>
> Just ask Part-timer. He'll tell you how important promotion
> is for a radio station.
Radio is like other businesses in that you just can't set up shop 1 day and expect to draw from that. Sure, some will come in out of curisosity and more through word-of-mouth. But, in order to make money you need to spend money. You as a business owner need to find the best avenues to reach others who don't travel by your place. And how will you do that? There's so many opportunities to market your product. Just how much are you willing to spend to get the best and most possible response?
 
> First off Realist, I DON'T SCARE EASILY!

If I had attempted to scare you, then I would react to that statement one way. Since I never, ever intended to scare you, then how easy or difficult you are to scare means nothing to me.

>
> > What difference does it make? They both suck, though both
> > include some really good songs. They songs just don't work
>
> > together.
> That's why I posed the question why people were screaming
> for a variety hits station only to turn around and bash it
> after just 3 days?

I was not one of those who screamed for variety. I was one of those who railed AGAINST "variety" consistently for as long as I have been expressing my opinion on the subject. I was always screaming for the total opposite of variety. I wanted WRRK to keep their playlist with the same width, and ad more depth. From what I have seen of Jack and Bob playlists, they are a mile wide and an inch deep. That's the total opposite of what I screamed for.

> > I wouldn't listen to either one for more than two or three
>
> > songs until a train--wreck segue would make me hit the
> > station selector button.
> Then you're locked into a limited number of formats that you
> like. Remember this is "variety". Besides, these stations
> run liners, positioners, etc. between the songs that
> train-wreck the most.

That is true. I'm one of those people who think that a radio station's music and program directors should be able to simple select good music for their particular station's target market, and not worry about whether there is some official industry standard format specification that they are conforming to.

Even Jack and Bob's "breaking the rules" approach is to merely replace one set of rules with a new set that's just as rigid as what they replaced.

> >
> > Jack and Bob are nothing more than loading several of
> those compilation CD's
> > into a jukebox and hitting "random play".
> But you don't have to pay money to get this, it's as
> conveinent as it can get.

A pile of (BLEEP) that is free is still a pile of (BLEEP).

> > Like any listener can tell (or really cares) about whether
>
> > or not the voice he hears between songs is live or
> Memorex.
> > Unless, of course, the voice actually talks about stuff,
> and
> > such chatter seems to not be a part of Jack or Bob.
> Read the P-G article, "BOB" WILL have live jocks..."JACK'
> does NOT! Listeners will begin to notice when they call the
> station to request a song, and JACK won't answer or comply.
> Or when JACK doesn't seem to be at too may happenings around
> town.

Whoop-dee-do!!! A "live" jock who cracks the mic for 10 seconds out of every ten minutes to say "This is Bob-FM" doesn't impress me as "local". And as for calling the station with requests, what difference does it make if there is no one to take your call, or if a live DJ takes your call and does absolutely nothing about it because his playlist was pre-programmed for him by some out-of-town consultant.

> > Yeah, now you're sounding like someone else who posts in
> > here who says that radio stations need to promote
> themselves
> > to attract listeners. The radio professionals in here
> > usually respond that promotion doesn't matter.
> >
> > Just ask Part-timer. He'll tell you how important
> promotion
> > is for a radio station.
> Radio is like other businesses in that you just can't set up
> shop 1 day and expect to draw from that. Sure, some will
> come in out of curisosity and more through word-of-mouth.
> But, in order to make money you need to spend money. You as
> a business owner need to find the best avenues to reach
> others who don't travel by your place. And how will you do
> that? There's so many opportunities to market your product.
> Just how much are you willing to spend to get the best and
> most possible response?

You're preaching to the choir on that sub-topic. I'm the one who gets slammed for being "outside the industry" when I've said the exact same thing.
 
> I was not one of those who screamed for variety. I was one
> of those who railed AGAINST "variety" consistently for as
> long as I have been expressing my opinion on the subject. I
> was always screaming for the total opposite of variety. I
> wanted WRRK to keep their playlist with the same width, and
> ad more depth. From what I have seen of Jack and Bob
> playlists, they are a mile wide and an inch deep. That's the
> total opposite of what I screamed for.
It seems to me that Pittsburgh needed something different, but if you were so much against variety hits, then WHAT? You need a format that's already proven. A minorty-themed format won't work simply because there's too little demographics. What broad-appeal format not already in place would work other than variety hits? The "mile wide and inch deep" is just an opinion. Listeners aren't drawn in by 1 particular genre or style....it's the overall presentation. Yes, some of the music is played by other stations, BUT some of "BOB"'s music ISN'T played on other stations. It's the mix of the 2 that "BOB" markets to the listeners.


> I'm one of those people who think that a radio station's music and program
> directors should be able to
> simple select good music for their particular station's
> target market, and not worry about whether there is some
> official industry standard format specification that they
> are conforming to.
>
> Even Jack and Bob's "breaking the rules" approach is to
> merely replace one set of rules with a new set that's just
> as rigid as what they replaced.
And what rules would they be? A format clock? ALL stations have one of those. Tightened playlist? I would guess that "BOB"/JACK probably have more than classic rock, CHR, even oldies. So, what "rules" does BOB/JACK have?


> A pile of (BLEEP) that is free is still a pile of (BLEEP).
Opinion. You give me nothing to change me. Not everyone agrees with you.



> > Read the P-G article, "BOB" WILL have live jocks..."JACK'
> > does NOT! Listeners will begin to notice when they call
> the
> > station to request a song, and JACK won't answer or
> comply.
> > Or when JACK doesn't seem to be at too may happenings
> around
> > town.
>
> Whoop-dee-do!!! A "live" jock who cracks the mic for 10
> seconds out of every ten minutes to say "This is Bob-FM"
> doesn't impress me as "local". And as for calling the
> station with requests, what difference does it make if there
> is no one to take your call, or if a live DJ takes your call
> and does absolutely nothing about it because his playlist
> was pre-programmed for him by some out-of-town consultant.
Realist, this comment solidifies my opinion that you have less knowledge of the radio profession than you think. Anyone who thinks that all DJs do is open a mike "for 10 seconds out of every 10 minutes to say 'This is Bob-FM'" has never walked into a studio to watch a LIVE jock put together various information so that when he DOES open the mic he can sound intelligent to his audience. Anyone who just opens the mic and says what you wrote either 1) is working or 2) soon will be working at your local 7-11. Those types come cheaper than a dime a dozen. As for your comments on the station-calling, one of the biggest complaints when KISS 1st came here was that people would call the station and immediately get switched over to Minneapolis or somewhere else to talk to a DJ. Sure, to you it doesn't mean much. To a listener, it means more than you think. Playlist has NOTHING to do with it. Every station has request times.
 
I find your comment rather funny, "Promotions doesn't matter." It is my knowlege and understanding that the promotions department is the "face" of the radio station. If promotions didn't exist, how would the station differenticate between other stations in the market?

One more thing, I find it rather ironic that the same tired old people are posting on this board,with the same tired old opinions. Let's get some fresh blood, with some fresh opinions.
 
> I have NO problem with the format, just disappointed we
> weren't really JACKED! Instead, we got the generic BOB
> version. Pittsburgh radio sucks so bad, I'd listen to a 24
> hour POLKA channel if they brought it in just for something
> different. In the mean time, I'll stick to my satellite
> radio, it's in a league all it's own!

Obviously, you have NOT done your research. BOB was born before Mr. JACK in Canada about three years ago. BOB does not like POLKA..!
 
> I find your comment rather funny, "Promotions doesn't
> matter." It is my knowlege and understanding that the
> promotions department is the "face" of the radio station. If
> promotions didn't exist, how would the station
> differenticate between other stations in the market?
>
> One more thing, I find it rather ironic that the same tired
> old people are posting on this board,with the same tired old
> opinions. Let's get some fresh blood, with some fresh
> opinions.

I find it funny that you attributed the "Promotions doesn't matter" comment to me, when I'm the one who keeps harping on the need for more promotions to get listeners. What good would fresh blood do if those who read what anyone writes don't really grasp what's written?

And since when is the freshness of an opinion more important than the validity of the opinion?
 
> It seems to me that Pittsburgh needed something different,
> but if you were so much against variety hits, then WHAT?
> You need a format that's already proven. A minorty-themed
> format won't work simply because there's too little
> demographics. What broad-appeal format not already in place
> would work other than variety hits? The "mile wide and inch
> deep" is just an opinion. Listeners aren't drawn in by 1
> particular genre or style....it's the overall presentation.
> Yes, some of the music is played by other stations, BUT some
> of "BOB"'s music ISN'T played on other stations. It's the
> mix of the 2 that "BOB" markets to the listeners.

What do you mean Pittsburgh needs something that's already proven? What about innovation? Where do new formats come from?

As for your opinion (and it's purely an opinion) that listeners are not drawn in by a particular genre of music but rather by overall presentation, that is 180 degrees opposite of what expert radio programming professional said back when Top 40 was being replaced by AOR, Urban, and all of the other focused formats. My opinions that listeners want to select a particular genre of music that fits their mood at the moment isn't something I cut from whole cloth. It's something I learned from radio industry experts years ago. My personal experiences merely confirms what I learned from the experts.

> > I'm one of those people who think that a radio station's
> music and program
> > directors should be able to
> > simple select good music for their particular station's
> > target market, and not worry about whether there is some
> > official industry standard format specification that they
> > are conforming to.
> >
> > Even Jack and Bob's "breaking the rules" approach is to
> > merely replace one set of rules with a new set that's just
>
> > as rigid as what they replaced.
> And what rules would they be? A format clock? ALL stations
> have one of those. Tightened playlist? I would guess that
> "BOB"/JACK probably have more than classic rock, CHR, even
> oldies. So, what "rules" does BOB/JACK have?

Since you ask, what is needed is a wider selection of songs within the genre that a staion specializes in. It means that instead of pulling 300 songs from a library of 3000 songs, and beating those 300 to death for a week or two, it means playing more songs from their library and rotating them over the course of weeks instead of days. It means more deep cuts from their core artists.

When I was complaining about WLTJ's "no repeat" workdays, in which they'd repeat Monday's list on Tuesday, Wednesday, Thursday, and Friday, all I asked was that they continue to use their same library of songs, just keep more of them in current rotation. That's pretty much all most of us who spoke out against tight playlists wanted.

> > A pile of (BLEEP) that is free is still a pile of (BLEEP).
>
> Opinion. You give me nothing to change me. Not everyone
> agrees with you.

Nor does everyone agree with you, including a considerable number of industry experts.

> > > Read the P-G article, "BOB" WILL have live
> jocks..."JACK'
> > > does NOT! Listeners will begin to notice when they call
> > the
> > > station to request a song, and JACK won't answer or
> > comply.
> > > Or when JACK doesn't seem to be at too may happenings
> > around
> > > town.
> >
> > Whoop-dee-do!!! A "live" jock who cracks the mic for 10
> > seconds out of every ten minutes to say "This is Bob-FM"
> > doesn't impress me as "local". And as for calling the
> > station with requests, what difference does it make if
> there
> > is no one to take your call, or if a live DJ takes your
> call
> > and does absolutely nothing about it because his playlist
> > was pre-programmed for him by some out-of-town consultant.
>
> Realist, this comment solidifies my opinion that you have
> less knowledge of the radio profession than you think.
> Anyone who thinks that all DJs do is open a mike "for 10
> seconds out of every 10 minutes to say 'This is Bob-FM'" has
> never walked into a studio to watch a LIVE jock put together
> various information so that when he DOES open the mic he can
> sound intelligent to his audience.

I'm not talking about how much or how little work goes into preparing what one will say when one cracks the mic. To the listener driving in his car, listening to the radio, whether the DJ has sweated blood to put together his show, or is just winging it doesn't matter. All that matters to the listener is whether or not he is entertained. And the local listener will be equally as entertained by a live and local DJ who says almost nothing as he will be by those same words pre-recorded.

> Every station has request times.

Yeah, and what they usually amount to is "I you can guess the name of the song I was going to play anyway, I'll pretend that you requested it". I'll give a few stations credit. They do have a one-hour request program where they'll take a large number of requests, and then narrow them down to enough songs that they'd play anyway in that hour.

And, there are some suburban stations that honor requests to the point that they'll give playing those requests top priority, so long as the requested songs are in the station's library. But those stations already use a large playlist.
 
> What do you mean Pittsburgh needs something that's already
> proven? What about innovation? Where do new formats come
> from?
>
> As for your opinion (and it's purely an opinion) that
> listeners are not drawn in by a particular genre of music
> but rather by overall presentation, that is 180 degrees
> opposite of what expert radio programming professional said
> back when Top 40 was being replaced by AOR, Urban, and all
> of the other focused formats. My opinions that listeners
> want to select a particular genre of music that fits their
> mood at the moment isn't something I cut from whole cloth.
> It's something I learned from radio industry experts years
> ago. My personal experiences merely confirms what I learned
> from the experts.
BOB and JACK, albeit newer formats, have shown growth and progress in most markets. And WHO invented and developed these formats? Radio people.
Most people who listen to radio have their collections from several styles of music: i.e. country, rock, R&B, etc. They know that when they tune into a station that they're not going to hear every song from one artist's album, perhaps unless it's a greatest hits compilation. People who listen to certain radio stations will listen for certain things, depending on what they want to hear at the time. Some will listen because they like a certain jock or host, some will listen to get the latest info, etc.


> ....what is needed is a wider selection of songs
> within the genre that a staion specializes in. It means that
> instead of pulling 300 songs from a library of 3000 songs,
> and beating those 300 to death for a week or two, it means
> playing more songs from their library and rotating them over
> the course of weeks instead of days. It means more deep cuts
> from their core artists.
MOST Program Directors will play certain songs during a certain time frame during the year, then "retire" them so as to avoid burnout. So, when you hear 1 song day after day, it may happen for a few months, then it'll disappear. It doesn't necessarily mean playing more "deep cuts," just expanding a library and re-freshing a playlist every so often.


> To the listener driving in his car, listening to the radio, whether
> the DJ has sweated blood to put together his show, or is just winging it
> doesn't matter. All that matters to the
> listener is whether or not he is entertained. And the local
> listener will be equally as entertained by a live and local
> DJ who says almost nothing as he will be by those same words
> pre-recorded.
Tell that to almost any local DJ & see how fast you're rebuffed. Especially a morning show, where preperation & delivery are very important. Schmoozing alone doesn't wash. Tell Jim Krenn & Randy Baumann that & then tell them how much you know about radio. I can already hear the laughter

> Every station has request times.
>
> Yeah, and what they usually amount to is "I you can guess
> the name of the song I was going to play anyway, I'll
> pretend that you requested it".
That's when listeners call in when the stations AREN'T doing requests shows, ask for a song, and when the jock says: a) I'll play it when I can or B) tell them it ISN'T request time, then some listeners will get an attitude....

> I'll give a few stations
> credit. They do have a one-hour request program where
> they'll take a large number of requests, and then narrow
> them down to enough songs that they'd play anyway in that
> hour.
Not ALL stations do that. That's not how it works.

>
> And, there are some suburban stations that honor requests to
> the point that they'll give playing those requests top
> priority, so long as the requested songs are in the
> station's library. But those stations already use a large
> playlist.
And your problem with that IS?
I get the feeling, Realist, that all you want to do is write here to stir up trouble. It seems every time you post, someone comes along and puts up something to rebuff you, then you throw out horse manure like this. If you are so smart & educated about radio.....why aren't you IN radio? Waht ARE you, a security guard downtown?
>
 
> If you are so
> smart & educated about radio.....why aren't you IN radio?
> Waht ARE you, a security guard downtown?

Because I am also well educated about marketing, and so I find working in marketing and advertsing more challenging and more lucrative. Working only in radio would limit my opportunities to also work in television, print, and other media.

Frankly, I find that working on a really effective ad campaign that uses multiple media to capture a larger market share for a client, or introducing a new product is far more gratifying than playing the same damn songs over and over and over and over and over.
 
> > If you are so
> > smart & educated about radio.....why aren't you IN radio?
>
> > Waht ARE you, a security guard downtown?
>
> Because I am also well educated about marketing, and so I
> find working in marketing and advertsing more challenging
> and more lucrative. Working only in radio would limit my
> opportunities to also work in television, print, and other
> media.
>
> Frankly, I find that working on a really effective ad
> campaign that uses multiple media to capture a larger market
> share for a client, or introducing a new product is far more
> gratifying than playing the same damn songs over and over
> and over and over and over.
>

You are totally UNREAL.
 
> You are totally UNREAL.

Why, because radio was my entry-level position, and I moved up from there to something else? How is that unreal?

What's unreal is the idea that only those people in any given industry know about that industry. Any MBA worth is diploma will tell you that the principles of management and marketing that work in any industry are usually applicable to another. Industries in which the major participants are capable of learning from the examples of other industries are the ones which are growing and successful. Insular industries that cannot use aspects of other industries as models are the ones that fail.
 
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