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hmmmmm

M

mammaknowsbest

Guest
Mamma noticed that Movin is the most talked about radio station on this board this year. Mamma finds it ironik that while everyone bashes the station it creates talk boht on this board and on the street. Isn't that t he ya ya factor we all want in radio. Monti show has been radically good this week with content aimed right at the women of Seattle. Seems some other shows might want to tune in for a lesson on how to talk to a female audience. The ya ya factor means girl power when needed on this board and now I can let the show and numbers speak for themselves. Good work M@B and J and all the gang now that KISS is beaten. KUBE and STAR are ripe for a winter beating. Stay true and remember who always knows best!
 
Nobody's talkin' about Movin's billing....that's where it really counts. They share 45% of their audience with KUBE and that's where the $$$$$ are goin'!
 
I guess my question would be, "what the hell did mammaknowsbest say in the original post"? Because it looked like a jumble of english, drunk and 3rd grade.
 
Oh my. These posts have quickly transitioned from outlandish to just plain sad. Careful keyboarding when drunk Mr/Ms Mamma....you might spill your Pabst Blue Ribbon.
 
mammaknowsbest said:
Mamma noticed that Movin is the most talked about radio station on this board this year. Mamma finds it ironik that while everyone bashes the station it creates talk boht on this board and on the street. Isn't that t he ya ya factor we all want in radio.

The "talked about" factor is something you want people to be buzzing with "that's a cool station" ... "that's worth a listen".

Not so good if it is the "what the %%%% are they thinking" context.
 
Movin has not "beaten KISS" in this market. In billing KISS does about double the business of Movin and has branding depth beyond the radio parameter. KBKS delivers significant billing from its web, downloads, listener clubs and a variety
of established brands MOVIN where MOVIN is not a player and never will be.Radio is more than just numbers and I would humbly argue that ratings make little difference in the new media paradigm. KBKS has suffered greatly in AQH, but has strong cume. What is more important is the growth of the web branding and its listener club which is the largest in the Seattle market. These drive revenue and in the long-term will be more important than highly suspect arb numbers.
I remain convinced that MOVIN is a short-term radio brand and over the next year KISS will re-establish their strength over MOVIN and begin pursuing KUBE in the ratings parameter. In other areas like web, HD, listener clubs and interactive media KBKS is clearly the market leader. MOVIN is an afterthought.
 
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