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HO HO HO! Its Christmas ... Music.

Austin's Spirit 105.9 is switching on Thanksgiving Day and will continue till Christmas. Majic 95.5 usually does Christmas music, too. If I recall correctly, they started a little BEFORE Thanksgiving last year.
 
When a station flips to Christmas music this early, I think a format change is coming after the holidays.
 
Hey guys,
I can give you some background on this station, as I live in Jersey ...
"Easy 93.1" (which is WEZW, Wildwood Crest NJ, near the southern tip of the state) .. debuted in 2009 ...
The station had previously been a simulcast of an R&B station from Atlantic City ..
It broke off from the simulcast around Halloween of 2009, and started Christmas music until January 2010, then it debuted its formal easy listening format ...
Last year, they switched about a week before Halloween to Christmas music, which lasted until 12/26 ...
And, this year, they switched on October 17 .. their earliest to date ...
 
Pirate_Jim said:
Hey guys,
I can give you some background on this station, as I live in Jersey ...
"Easy 93.1" (which is WEZW, Wildwood Crest NJ, near the southern tip of the state) .. debuted in 2009 ...
The station had previously been a simulcast of an R&B station from Atlantic City ..
It broke off from the simulcast around Halloween of 2009, and started Christmas music until January 2010, then it debuted its formal easy listening format ...
Last year, they switched about a week before Halloween to Christmas music, which lasted until 12/26 ...
And, this year, they switched on October 17 .. their earliest to date ...


I'm listening to Easy 93.1 via TuneIn from my iPhone. I like it. I think it's great to hear "Last Chrismas" by Wham this early. Thats my favorite Christmas song by the way :D
Click to expand...
 
Xmas music in San Antonio usually starts mid November. ;D
 
Does anybody remember Bob FMs Christmas Channel on 103.5 HD2? It was fun to listen to along with 95.5. I think it's good for Austin to have two Christmas Stations rather than one.
 
This has been a growing trend. If it's not popular enough for the main FM signal, move it to an HD subchannel. And if it's not popular enough for an HD subchannel, then stream it online. That way if anyone happens to call asking why you're not doing it anymore, you can say "We're still doing it!" (kinda sorta)
 
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