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Ho-Ho-Uh, Oh for KOOL?

So I am amazed that the Christmas flip for KOOL caused a significant drop in its December ratings.

The December monthly was primarily November listening with only 5 days of December.


But surely there's enough audience in Phoenix to give two Christmas music stations decent ratings for the December & Holiday books.

Given the fact KOOL started playing All Ho-Ho-Ho Music right after Halloween, you'd think something would happen. Maybe it did and told us that's too early to play Xmas music. Dunno.. and quit calling us Shirley!
 
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