So I am amazed that the Christmas flip for KOOL caused a significant drop in its December ratings.
The December monthly was primarily November listening with only 5 days of December.
But surely there's enough audience in Phoenix to give two Christmas music stations decent ratings for the December & Holiday books.
Given the fact KOOL started playing All Ho-Ho-Ho Music right after Halloween, you'd think something would happen. Maybe it did and told us that's too early to play Xmas music. Dunno.. and quit calling us Shirley!