Holiday 2023 Bay Area Radio PPM Ratings

[HenryOchs]

Here are the Holiday 2023 San Francisco Radio PPM Ratings:

https://ratings.****************/content/arb009

And the Holiday 2023 San Jose Radio PPM Ratings:

https://ratings.****************/content/arb215

Any thoughts or observations?

 

[pjc1961]

Covering the survey period from Thu. 12/7/2023 thru Wed. 1/3/2024, age 6+ overall,
alternate views:

San Francisco

Nielsen Audio PPM Monthly Ratings San Francisco (Market #6) Population: 6,600,600 Black: 430,500 – Hispanic: 1,605,200 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience estimates and...

radioinsight.com

-OR-

https://www.urbaninsite.com/wp-content/uploads/2024/01/SAN-FRANCISCO.htm

Top 5+ demo rankings analysis from Research Director Inc.:

RADIO RATINGS ROUNDUP, HOLIDAY 2023, PART I | Research Director, Inc.

The Ratings Experts from RESEARCH DIRECTOR, INC. – along with our intrepid number crunching savants from XTRENDS – are back with another ratings

researchdirectorinc.com

25-54: 1. KOIT 2. KMVQ 3. KMEL 4. KITS 5. KQED
18-34: 1. KOIT 2. KMEL 3. KMVQ 4. KITS 5. KYLD 9. KSAN (down from #5T)
18-49: 1. KOIT 2T. KMEL 2T. KMVQ 4. KITS 5. KIOI 6. KQED

---

San Jose age 6+ overall - alternate view:

San Jose

Nielsen Audio PPM Monthly Ratings San Jose (Market #39) Population: 1,648,900 Black: 47,200 – Hispanic: 403,500 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience estimates and data are...

radioinsight.com

 

[adradio]

KLLC (Alice) continues to slide. Never recovered their pre-COVID audience. Had to cancel their annual Winter concert. Seems like big changes are imminent.

 

[Weiserguy]

KLLC (Alice) continues to slide. Never recovered their pre-COVID audience. Had to cancel their annual Winter concert. Seems like big changes are imminent.

Alice is owned by Audacy. They have bigger problems to worry about at this moment. And they're screwing up more than just this one station, they're screwing up all over the place.

 

[MarioMania]

There should be only 1 rating, that's henry, why is pjc posting

 

[Daryl Lynn L.A.]

Alice is owned by Audacy. They have bigger problems to worry about at this moment. And they're screwing up more than just this one station, they're screwing up all over the place.

Sarah and Vinnie have been the morning team on Alice for years and years. I used to listen to them when I had to get up early to go to work in the office. (Now I work from home, so I don't have to wake up so early). I think they are still the morning team on Alice KLLC 97.3, but I wonder how long Audacy will keep them.

 

[Street Novelist]

Alice and WiLD continue to fall. I wonder how much longer Audacy plan on keeping Sarah and Vinnie. They are now in their mid 50's. They aren't anywhere near the demographic the station is targeting. Hell, they were on when I was in junior high school! They are always talking about growing up in the 70's and early 80's. I wonder, at what point, does Audacy decide to go younger.

 

[Radiopaw]

I’m curious; why are people so focused on Wild and Alice when KRBQ is in the absolute toilet especially compared to the other two?

Not to mention KVVF pullling a .8 in the San Francisco book. Wow.

 

[davideduardo]

Not to mention KVVF pullling a .8 in the San Francisco book. Wow.

KVVF, despite a tiny North Bay signal, is a San Jose station. San Jose is part of the San Francisco total market. But the station depends not on the "San Francisco Market" but the San Francisco Hispanic Market". Advertisers going for this market don't look at full SF numbers... they look at Spanish Dominant Hispanic numbers.

And within that separate universe, they do well considering the signal and the market and the format.