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Holiday 2025 numbers are here

BamaTX said:
I suppose "strong" is a very relative term. I don't have access to the entire ratings, but I personally would not call 0.6 in 6+ as "strong".

But in this day and age for translators, who cares? The goal with any station has always been to make money. If you can do that with terrible ratings, then the ratings become obsolete.

I really wouldn't call them 99.5's competitors. The demographics, playlists, and clients of those two stations are different than the potpourri of whatever format we are calling 99.5.
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Just to be clear,...I’m not arguing a point or taking sides here....This is simply about correct Nielsen encoding.
KGBC-AM is encoded and reported as Power 99.5 FM...KJOZ-AM is encoded and reported as La Mejor..How anyone chooses to interpret the data or diminish or elevate what translators do or don’t do is entirely fair and subjective. That’s not what I’m addressing.
I’m only pointing out which listening is being credited to which brands under Nielsen’s reporting.
 
Mediafrog+ said:
I would think it is the other way around, with Power (K258BZ) reporting as KGBC and La Mejor (K283CH) reporting as KJOZ. The translators are what is being measured.
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I don’t think translators are encoded separately as they are supposed to “translate” the parent signal.

Of course, nobody listens to Ancient Modulation…
 
From what I gather each signal is encoded separately. Even a regular FM and its HD1 counterpart are separate. But it's all reported together and even the subscribers have to pay extra (and often don't see a need) to see a breakdown of HD2/HD3/Translator/AM.

What I'm curious about is - say a panelist is exposed to the HD1 signal for a minute and a half and then the HD fades out and it's the standard FM signal for a minute and a half. Do those two combine to still give three minute credit since they're reporting on a single line?

Same with a stream that's part of single line reporting. A panelist listens to the FM signal for two minutes and then switches over to their phone and listens to the same station's stream for two minutes. If the station is single line reporting does that account for four minutes and a credit? Or does it technically miss a credit because no single encoded source hit the three minute mark?
 
vw86 said:
From what I gather each signal is encoded separately. Even a regular FM and its HD1 counterpart are separate. But it's all reported together and even the subscribers have to pay extra (and often don't see a need) to see a breakdown of HD2/HD3/Translator/AM.

What I'm curious about is - say a panelist is exposed to the HD1 signal for a minute and a half and then the HD fades out and it's the standard FM signal for a minute and a half. Do those two combine to still give three minute credit since they're reporting on a single line?

Same with a stream that's part of single line reporting. A panelist listens to the FM signal for two minutes and then switches over to their phone and listens to the same station's stream for two minutes. If the station is single line reporting does that account for four minutes and a credit? Or does it technically miss a credit because no single encoded source hit the three minute mark?
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No. Encoding on HD are from the same FM encoder.
The sub HD channels do have their own encoders.
 
IngenieroPerron said:
No. Encoding on HD are from the same FM encoder.
The sub HD channels do have their own encoders.
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For those wondering, since the HD-1 audio is required to be identical to the analog audio, Nielsen does not require separate encoding.

Similarly, translators in the same market / coverage area, are required to rebroadcast the same content as the originating OTA station or HD-2 and beyond HD channel. So translators don't have separate encoding in that situation.
 
vw86 said:
From what I gather each signal is encoded separately. Even a regular FM and its HD1 counterpart are separate. But it's all reported together and even the subscribers have to pay extra (and often don't see a need) to see a breakdown of HD2/HD3/Translator/AM.
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HD-1 audio has the same encoding as the analog audio.
vw86 said:
Same with a stream that's part of single line reporting. A panelist listens to the FM signal for two minutes and then switches over to their phone and listens to the same station's stream for two minutes. If the station is single line reporting does that account for four minutes and a credit? Or does it technically miss a credit because no single encoded source hit the three minute mark?
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That is a good question. I don't know the answer of what happens if a listener gets less than a 3 separate minute detection on each of two separate signals that are separately encoded.

I am going to ask someone that is deeper into this than I am.
 


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