Detroit
Nielsen Audio PPM Monthly Ratings Detroit (Market #14) Population: 3,881,600 Black: 842,800 – Hispanic: 203,300 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience estimates and data are...
radioinsight.com
Monster end for WNIC with a 14.7 share. WXYT was basically flat for 2nd. WMXD, WOMC and WYCD round out the Top 5. WWJ, at #6, demonstrates that some still can find the AM band. Drops among the remaining stations in the Top 10 can likely be attributed to listeners seeking holiday warmth on radio. ALT 98.7 is at a 2.5 down from 3.9 in November. Perhaps the 89X flip is starting to have an effect. WJR remains mired at a 1.7. Surprisingly, despite shifting to a somewhat mainstream holiday music format, with a decent promotional effort via digital billboards, WUFL (93.1) saw a ratings drop. I do anticipate they will continue with Christmas music next year and promote it ahead of the season.