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Holiday Book

R

radioguy123

Top three stations in Seattle are KRWM, KJR and KCMS. All playing Christmas Music. Tis the season. Ten share for Warm with kjr not far behind.
Seems kplz, jack and kwjz took the brunt of the christmas music hit. kiss and kube tied, komo and kiro tied, both country stations neck and neck. Very compressed market if you weren't playing christmas music. with changes on kjr,kwjz,kmtt,kvi,kqmv, kfnk it should get interesting around here when the christmas music effect ends in January and february. krwm and kjr will carry some of the numbers from holidays for a few weeks i am sure. Any guesses with all the change who will come out on top by March???
 
TVradioguru said:
Not to some on this board who don't believe stations should be popular nor profitable.
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I'll believe radio is a popular and profitable business the day I see teenagers turning in their cell phones and MP3 players en masse across the nation for radios.

Convince THEM and you've convinced me.....
 
How seriously do advertisers take the Christmas book? Isn't it an anomaly? Don't they just look at Feb-November, unless they're making a holiday buy ?
 
Remember that most station-groups report prior year revenue Q1 of the new year. Having the ability for one last advertising and ratings push in Q4 is a huge advantage. Where other stations that maintain their formats see potentially a little up-tick in holiday advertising, the holiday-programmed stations see a much larger spike, thus giving the group with holiday tunes a better chance at an equal year end revenue spike.
 
345palm said:
The KVI move is a disaster and KTTH is dead in the water.
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Uh-huh. KVI has a better bottom line than they did as a conservative talker and KTTH has 50% higher ratings than its lefty competitor KPTK - that's not "dead in the water", pal.
 
Agreed. November, December and Holiday books mean nothing, skewed by Christmas music. Most good advertisers discount them, unless they are buying that time period. KVI, KTTH and KIXI make most of their revenue off weekend paid shows that bring in a million or so to each station. The ads sold outside of weekends are inexpensive (25-50 dollars) and perfect for small advertisers. Each station has cume of over 60,000-120,000, so it is a good value for all. KIXI is very profitable with a one share and no real numbers 25-54. KVI is working on the same model. KTTH also gets most of their money from weekends too, but has to charge a bit more for weekday programming due to higher costs to operate some expensive syndicated shows. AM radio is a different model, but KIXI and KVI are making good money. KTTH is probably not making as much profit, but is probably in the black.

Wonder if KJR will go Christmas music next year? Hard to imagine Bob Rivers playing Christmas hits for 12 weeks.
 
radioguy123 said:
Wonder if KJR will go Christmas music next year? Hard to imagine Bob Rivers playing Christmas hits for 12 weeks.
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Not really - he can play his own Twisted Christmas Tunes! :D
 
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