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HOLIDAY BOOK

P

Parttimer

3WS passed WSHH for #1 in the second half of the Christmas music extravaganza.... all in all Christmas music had a 23-share. Double yoi.

104.7, Y108 and LTJ all took big hits, with LTJ losing the lead they had built up over Star 6+ (hard to say, though, if the difference was as great in-demo since Star has skewed a little younger).

WAMO seems to have leveled off again. Their numbers aren't changing regardless of what thye do, so I think now the music changes are aimed more at clients than at listeners.
 
Fox Sports is now on WWCS 540 , But Why is No Marketing is being Done for it.Will it Show up in the Next Book?
 
While, yes, I think that this increase in ratings is because of Christmas music, I can't recall Christmas music ever propelling a station to No. 1 in a book before.

Why do you think Pittsburghers were more in the Christmas spirit this year than in years past?

One possible fallout of this, I feel, is the demise of Jimmy Krenn. When you are used to being No. 1 and Rudolph knocks you down to three, something's gotta change.

Some other thoughts-

104.7 slide is stunning to me. Right before the primaries? What's the problem here?

The Fan also hit a slide right before the playoffs. What's up with that?

WKST- Is CHR officially trending now? Not just in Pittsburgh, but everywhere?
 
Pratte4Life said:
While, yes, I think that this increase in ratings is because of Christmas music, I can't recall Christmas music ever propelling a station to No. 1 in a book before.
Click to expand...

3WS was #1 this time last year as well.

Some other thoughts-
Pratte4Life said:
104.7 slide is stunning to me. Right before the primaries? What's the problem here?
Click to expand...

That's not unique to Pittsburgh. Nationally, conservative talk listeners tend to go over to Christmas music for a month and then come back.

Pratte4Life said:
The Fan also hit a slide right before the playoffs. What's up with that?
Click to expand...

The Penn State furor died down.

Pratte4Life said:
WKST- Is CHR officially trending now? Not just in Pittsburgh, but everywhere?
Click to expand...

CHR is hot everywhere.
 
3WS was #1 in last year's Holiday book as well. IIRC, DVE was #2, followed by WSHH, as opposed to Clausmas stunting going 1-2 this year.
 
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