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Holiday Listening Patterns

J

Jay F

I have been hearing Christmas music on KSNE all over town. This includes "manly man" places like auto mechanics that would never have AC on otherwise.

A few stores I go to that normally have KSNE on switched stations once the Christmas music started. Interestingly all of them have KKLZ on now.
 
That is interesting.

I also find it interesting that several stations are doing Christmas streams, perhaps to combat the effects that Sunny has on the market. Stations like Mix and KKLZ have commercial free Christmas music streams housed on their websites. It looks like KKLZ has even teamed up with KLAS Channel 8 as their stream is also posted on Channel 8's website. KCYE actually has flipped their HD-2 channel to all Country Christmas music.
 
HD radio will never succeed unless radio companies put programming resources behind it. At the moment, it's just another thing for a PD and MD to do. And it's way down on the priority level. Radio needs to get serious about the content and make HD radio a priority. I think each cluster should hire a special HD radio PD to focus on it OR compensate the current people who are doing it to give them motivation. If you build it, they will come. From a pure product standpoint, it's a brilliant idea. The sound quality is WAY better than XM (which sounds like a bad mp3) and it's free. Plus, HD radios are becoming standard in more and more cars. I know a lot of PDs and GMs are torn about putting too much time into HD and potentially taking cume off their primary stations. But here is radio's opportunity to evolve into the digital world in a good way.
 
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