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Holiday PPM's
- Thread starter Miguelito
- Start date
Raking in the silver and gold.
Figuratively, anyway.
Figuratively, anyway.
Meh…one P&L line to another 😂
Really not too much out of the ordinary here.
B101 dominates with Christmas, but not QUITE as high as previous years if I remember correctly. The Breeze up a bit with X-Mas, but nothing major.
WDAS and WMMR remain absolutely solid. WHYY continues to show records.
A lot of stations drop off like they normally do for the Christmas book. WRFF seeing record lows. WTDY sinks back again.
Mega continues to be La Kalle in the Spanish language battle.
WPHT with a pretty low number for the OTA signal, but seeing the streaming number helps a little.
B101 dominates with Christmas, but not QUITE as high as previous years if I remember correctly. The Breeze up a bit with X-Mas, but nothing major.
WDAS and WMMR remain absolutely solid. WHYY continues to show records.
A lot of stations drop off like they normally do for the Christmas book. WRFF seeing record lows. WTDY sinks back again.
Mega continues to be La Kalle in the Spanish language battle.
WPHT with a pretty low number for the OTA signal, but seeing the streaming number helps a little.
I think B101.1 had a 17 or 18 with Christmas last year.
Apparently, more people in the Philly metro get their conservative talk from New Jersey 101.5 than from their own local station. #PoorJulius
Actually, last year they were around a 13. I keep forgetting that last year was just a fever dream and it didn't really happen. The 17 or 18 was perhaps the year before?
Probably pre COVID, yeah. Still a nice place to be for a few weeks.
But that's not what happened. In fact WOGL had an increase in December. 3.7-4.4-3.7
The rate of increase at B101 far exceeded the loss at other stations. We're talking +6 and +10 increase, vs. -.9 at WOGL in the holiday book, which is ignored.
Re WBEB: It's water under the dam now, but I have to ask if there had been any difference in those Holiday ratings back from when the diaries became PPM's.
During the switchover of the two methodologies, actually.
And how long has 101 been on their overwheling end-of-year clearance campaign?
(Addendum: I worked there when it was Eazy 101 -- every fill-in shift there was -- in the early 90's. Then they ran the Holiday music off 10-inch reels ; however, I honestly can't recall when they went all- sleighbells and holly.)
During the switchover of the two methodologies, actually.
And how long has 101 been on their overwheling end-of-year clearance campaign?
(Addendum: I worked there when it was Eazy 101 -- every fill-in shift there was -- in the early 90's. Then they ran the Holiday music off 10-inch reels ; however, I honestly can't recall when they went all- sleighbells and holly.)
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