Always a fun book to speculate about since it's totally bananas and completely useless. Regardless, here are some thoughts...
radioinsight.com
- B101 more than doubled their December share, leaping from 7.8 to 15.7
- WMMR dropped more than a point (8.3 – 7.2)
- WXTU dropped a point (4.6 – 3.6)
- WXPN continues a slow, steady climb (2.0 – 2.4 – 2.7)
- Meanwhile, Power 99 is going the other way (3.2 – 3.0 – 2.6)
- A lot of BEN-FM listeners must be Christmas fans (3.2 – 3.5 – 2.3)
- Same for Big 98 (3.8 – 3.4 – 2.2)
- WPPZ is slinking (3.5 – 3.2 – 2.8 – 2.1)
- Q102 and WTDY both dropped 0.7 (2.7 – 2.0 and 2.5 – 1.8, respectively)
- I feel like WRFF traditionally suffers while Christmas music is playing, but this year they are completely unscathed with 1.8 in December and 1.9 during the Holiday book
Philadelphia
Nielsen Audio PPM Monthly Ratings Philadelphia (Market #9) Population: 4,774,100 Black: 971,900 – Hispanic: 499,800 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience estimates and data...
radioinsight.com
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