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Holiday ratings are in

BamaTX said:
I highly doubt management will avoid making changes because of where the syndicated morning show originates from.

My guess is that management is happy with how the sales team has been utilizing the station.
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Kraddick was a big flop a decade ago on KHMX. I doubt most listeners even remember the show existed here.

We'll see what happens when the new KROI tower hits the air. If they don't change the format then, we are probably stuck with RadioNow for the foreseeable future, until RO corporate steps in and forces change.
 
Mediafrog+ said:
Kraddick was a big flop a decade ago on KHMX. I doubt most listeners even remember the show existed here.

We'll see what happens when the new KROI tower hits the air. If they don't change the format then, we are probably stuck with RadioNow for the foreseeable future, until RO corporate steps in and forces change.
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It had a cult following back on KHMX I can tell you that. Plus the KKMS crew likes Houston, so much that they really aggressively tried to get on 92.1 once the former changed, but couldn’t get in until last year. If they drop KKMS expect them to reappear on another Houston station in like a month.

I don’t see a format change until perhaps a year or two after the new tower sets in, cause that’s RO’s big test for RadioNow Houston.
 
rgradio said:
I don’t see a format change until perhaps a year or two after the new tower sets in, cause that’s RO’s big test for RadioNow Houston.
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Unfortunately you're probably right. But I doubt the new tower will make much difference. The biggest issue with 92.1 is that the format on its deficient signal is musically too similar to several other stations that have better coverage. I guess in 2023 we can say "we told you so."
 
Mediafrog+ said:
Unfortunately you're probably right. But I doubt the new tower will make much difference. The biggest issue with 92.1 is that the format on its deficient signal is musically too similar to several other stations that have better coverage. I guess in 2023 we can say "we told you so."
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What format do you think would work on 92.1? Other than the simulcast of country legends?
 
Mediafrog+ said:
Unfortunately you're probably right. But I doubt the new tower will make much difference. The biggest issue with 92.1 is that the format on its deficient signal is musically too similar to several other stations that have better coverage. I guess in 2023 we can say "we told you so."
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The new site will add about 35% more persons in the 70 dbu, bringing it up to just under 3 million; the market has 7.2 million. The 60 dbu increases from one-third of the market population to just a bit under half. Those are solid improvements, but it's still "half a signal".
 
ContinuousWave said:
I wonder why RO is building a shorter tower to the SE than the current 92.1 site....seems like a waste of $$ to me
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They are closer to Houston, and have nearly double the power with that CP. The net increase in population in the MSA is just under 1 million, meaning they add 25% more potential listeners. The site is a little bit farther inland, too, as well as shorter... which may result in slightly lower insurance costs.
 
ContinuousWave said:
I wonder why RO is building a shorter tower to the SE than the current 92.1 site....seems like a waste of $$ to me
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The new site is actually west-northwest of the current tower, and while it is shorter, it is still pretty tall. Current antenna is 1726 ft above average terrain and the new one is 1381. The closer location plus power increase from 22 kW to 40 should be more than enough to offset the lower height.

Whether all this effort and expense (likely at least a couple million) of the new tower is worth it, is another question, but I would guess it will be.
 
AnyHuman said:
Meanwhile IHeartMedia has a translator in San Antonio that they applied for one of their AMs. That one has less than 5 months left to build. Does a license get deleted/lost if not built-out in time? https://www.radiodiscussions.com/threads/new-translator-in-sa-on-93-7.731856/
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There is no absolute answer. If the construction is held up by permits, but there is evidence of the licensee doing all that is possible, an extension can be granted if the FCC accepts the reasons.

However, a translator with up to 250 watts can, in a rush, be put on the air in hours. I had to move an FM some years back... 250 watts out of the transmitter... and we moved the mast, antenna, cable and transmitter in less than 5 hours. In that same way, a temporary installation could be made in a similarly fast manner if no city, county or state permits are required.

Since we don't know if they have been prepping for this, we don't know if perhaps they could have it on an hour or two from now!
 
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