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Holidays / Record Month for Magic 107.7

B

billalm

RadioInsight reports that Magic 107.7's share of 21.0 is the largest ever for the station and the largest for any station in Orlando since 950 WLOF in Spring 1971. I mean... a 21.0 in this day and age almost seems impossible. Thoughts?
 
The music, like the cards and most of the gifts associated with the commercial side of Christmas, is targeted to a demographic nearly foreign to RadioDiscussions: Female, ignorant of radio formatics and playlists, extremely sentimental, average intelligence at best, and willing to spend well beyond their means.
 
What is more notable is that Hits 96.5 and Joy 98.1 flipping to Christmas didn't move the needle. Of course Z88.3 doesn't subscribe or even encode, so we don't know how much they could have potentially taken from Magic. But the message here isn't just that Orlando wanted Christmas. They wanted what Magic was offering over the others.
 
CTListener said:
The music, like the cards and most of the gifts associated with the commercial side of Christmas, is targeted to a demographic nearly foreign to RadioDiscussions: Female, ignorant of radio formatics and playlists, extremely sentimental, average intelligence at best, and willing to spend well beyond their means.
Click to expand...
How do you know how sentimental or intelligent women who listen to Christmas music are, or how much they can afford to spend?

IMG_1826.gif
 
I also assume WMJI in Cleveland could easily be a contender if not for WDOK taking a chunk of the Christmas share in Cleveland
 
@Huff - even though they are out of metro, does WLRQ in Melbourne encode? If so I could see them showing up for subscribers with even more of the Christmas share as I can get them pretty clearly in my car in most parts of town.
 
WLRQ has never shown up in the Orlando ratings. I do not know if that is because they are not encoded or not.
 
CTListener said:
The music, like the cards and most of the gifts associated with the commercial side of Christmas, is targeted to a demographic nearly foreign to RadioDiscussions: Female, ignorant of radio formatics and playlists, extremely sentimental, average intelligence at best, and willing to spend well beyond their means.
Click to expand...
Strange conclusion.

In my family, all the women here in CA listen significantly to the Christmas programming. One was the national PD for one of Univision Radio's formats, another is office manager for an industrial supply company, another is the retired customer service manager for a flooring wholesaler and yet another is co-owner and manager of a company that manages about 25 FedEx trucks.

They are all quite above average intelligence and live well within their means. They are all deeply religious, and find the season to be very special to them.

And, because of their socioeconomic level, they are in the group advertisers seek the most.
 
Huff said:
WLRQ has never shown up in the Orlando ratings. I do not know if that is because they are not encoded or not.
Click to expand...

@Huff Are there any out of market stations that have shown up for Orlando regularly or recently? Before PPM I know WPCV in Lakeland would usually show up.
 
WPCV was the only out-of-market station that would regularly show up with an appreciable share (it reached as high as a 3.3 in PPM.)
Other stations like WKRO, WOGK, WLLD and WAOA would show up, but only WLLD ever reached more than a 1.0 share. None of those stations have shown up at all since Nielsen initiated its minimum standard of a 0.1 AQH rating for non-subscribers in 2018.
 
Cool info!

With the 2018 Nielsen policies, do any subscribers even see any of that anymore? I've seen others on various sites talk about how they can tell when a panelist has been on vacation because they'll see out of town stations, but I wouldn't think any of that would be reported unless subscribers can still see any station with exposure even if they don't meet Minimum Reporting Standards.

When I worked in Meadville/Franklin, it was always a thrill when we'd see ourselves show up in Erie.
 
vw86 said:
With the 2018 Nielsen policies, do any subscribers even see any of that anymore?
Click to expand...
If a non-subscribing station registers less than a 0.1 AQH rating, it does not show up at all. Period.
Non-subscribing stations with greater than a 0.1 AQH rating will be visible to subscribers, but not in public releases.
Any subscribing station that registers any listening will show up. Stations from far-flung markets showing up in a PPM report has happened in the past, but it is very rare, most people generally don't listen to the radio while on vacation (or not enough to show up), or they fail to take their meter along with them.
While us in the the industry may get a kick out of these anomalies, the average listener does not seek out stations the way we might.
 


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