> Though I haven't listened in years, I recall WFMT being
> commercial back
> in the 70s...but with very high standards for commercial
> copy - with every commercial being read live by the
> announcer on duty. When WXRT launched as a progressive
> rocker (in the very early John Platt/Seth Mason days), they
> initially did the same - taking after the WFMT "pure"
> approach.
>
> WFMT continued this after acquisition by WTTW...a commercial
> station owned by a non-com organization. I believe they
> continue this today, although it may be a combination of ad
> dollars and listener donations.
>
> See
http://www.wfmt.com/about/sponsors.html
>
>>> If WTTW is in such financial dire why not just sell a few
commercial spots here and there as WFMT does. I think the
viewers will understand.
>
>
>
>
> > > It just seems like the oldies format died before it's
> > time.
> > > Others might argue that it was overdue.
> > >
> > > Speaking of "dying" formats... How does WFMT continue to
>
> > > survive with classical? Who is their target audience?
> I
> > > don't remember if they are commercial or non-commercial.
>
> >
> > >
> > >
> > >
> > WFMT is non commercial. They are owned by Window To The
> > World, same company that owns the local PBS affiliate
> > WTTW-11. They run a couple of classical satellite
> services,
> > one of which is carried on Wisconsin Public Radio's
> > classical network (Heard here on WGTD Kenosha) and I
> believe
> > WFMR Milwaukee (Milwaukee's longtime commercial classical
> > station)
> >
> >
> > There was a commercial classical station (Chicago's top
> > rated classical outlet) WNIB 97.1FM and WNIZ 96.9FM. WNIB
> > came on in the mid 50s (Locally owned and operated) and
> WNIZ
> > (Formerly WKZN) came on in the early 80s after they bought
>
> > 96.9 to improve the signal to the north. Bill & Sonia (The
>
> > owners) decided to retire in early 2001 so both were sold
> > off to Bonneville. 96.9 immediately became a simmulcast of
>
> > WTMX as WTNX and 97.1 stunted and that led to The Drive.
> At
> > the same time 100.3 went to 80s & 90s in December 2002,
> 96.9
> > started stunting and joined 97.1 once again in simmulcast
> in
> > January 2003.
> >
> > Don't know how well WNIB/WNIZ billed, but they were for
> sure
> > the top rated classical station in the market until Bill &
>
> > Sonia retired.
> >
>