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Rest of Louisiana Holliday asks for waver request to add 97.3 in Monroe

Credit source: Radioinsight.com

Holladay Seeks Waiver To Grow In Monroe


Robert Holladay’s Holladay Brodcasting is seeking a waiver from the FCC to add a seventh station to its Monroe LA cluster.

Holladay has agreed to acquire AC “97.3 Wink-FM” KJMG Bastrop LA from Todd Fowler’s Skyline Media for $50,000. The deal would add KJMG to its cluster that includes Hip Hop “100.1 The Beat” KRVV, Adult R&B “Mix 101.9” KMVX, Country “K104” 104.1 KJLO-FM, Classic Hits “LA 105” 105.3 KLIP, News/Talk 540 KMLB/K289CG, and Classic Country “99.7 The Legend” 1680 KRJO/K259CU.

The deal would give Holladay one third of the 21 radio stations assigned to the Monroe market. In its waiver request, Holladay notes, “Due to the financial and operational challenges of operating KJMG as a small stand-alone station in a small market, Skyline wants to sell the station. Holladay is the only prospective buyer for KJMG.” Holladay states that if it were to acquire KJMG, it would add four three minute long newscasts daily, two weather reports per hour using a local meteorologist currently employed by Holladay, broadcast all home and away games played by a local high school football team each season, run live and recorded public service announcements on a regular basis, and hire two new local employees to work at the station.
 


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