Ben Ston said:
Too many long commercial breaks over five minutes long. If they slice a couple minutes off of each one listeners might be less inclined to stay tuned. They'd retain their audience and be able to bill sponsors more for the spots they do run less often.
Rates are based on sets of ears delivered, not the number of other spots.
I meant less inclined to tune out. Even back in the AM music era, spot breaks were usually limited to 90 seconds. What value is an ad that is number eight or nine in a commercial sweep of a sub one share station?
Although KPRI plays some good songs that don't get aired locally, the format has become too predictable and a bit lathargic at times. If they added some of the current songs that are getting played on Virgin Radio in the UK, but not here, and deeper cuts like Radio Free Phoenix plays on the internet to their playlist, that would help. They could get more involved with the community, have some audience participation with live DJ's, and take requests like back in the day when radio was cool.
Radio, save a few exceptions, never took requests... not even in the 60's and 70's
It wouldn't hurt, as long as it wasn't the same songs over and over.
And deep cuts and unknown songs from England, with PPM coming, is a sure way to loose almost all of the ratings they do have.
If you're a bottom feeder in a market of dozens of mediocre stations, you don't stay the course. KPRI is just "Music Without Boundries" in name only. I can't believe there is less than one percent of listeners that don't want to hear something other than the same few hundred songs once in a while.
Songs like The Fratellis "Chelsea Dagger", The Hoosiers "Goodbye Mr A", Razorback's "America", Scouting For Girls' "Elvis Ain't Dead", and Newton Faukner's "Dream Catch Me" could hold their own against what's being played right here, right now. Thank god we had PD's circa 1964 that kept unknown songs from England off the radio.
