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Holy WRFF, batman!
- Thread starter MarkW
- Start date
Lucky meter placement?
One month does not make a trend, but let's see if numbers like that stick. (Also can't wait to see how that jump shakes down in the demos)
And. if the jump is not a one-book fluke and the number stays in the 4s for several months, whether billing starts coming up to the level it reaches on stations that aren't encumbered by the negative perception of alt listeners as cynical and underemployed.
I still think billing can be tough just because the male ears in Philly seem pretty locked onto WMMR, WMGK, and WIP.
Research Director only made one mention of WRFF... it jumped #8 to #4 in Persons 18-34.
researchdirectorinc.com
RADIO RATINGS ROUNDUP, February 2025, Part II | Research Director, Inc.
Back from the shadows again, The Ratings Experts from RESEARCH DIRECTOR, INC. – along with the black ops number generators from XTRENDS – are her
Alternative generally targets males, some more than others. Y100 and Radio/Alt 104.5 has always seemed to have a slight female lean because of the wall of male rock from the likes of WMMR and WYSP back in the day. Y100 was heavy into the likes of Natalie Imbruglia, Sarah McLachlan, Goo Goo Dolls etc. and even played John Mayer's "No Such Thing" and had him in for a Sonic Session back in the day, and in the late 90s, went head to head with Max 95.7. They tried the rockier edge in the last few years as "Philadelphia's New Rock" but even then, instead of dayparting the harder stuff into nights, they just dayparted lighter stuff OUT of nights.
(I'm no expert, so I could be talking completely out of my butt with my observations.
I LOVED Lance's suggestion a year or so ago of flipping WRNB back to Y100 but aim it as a classic alternative station. It might not be #1, but it could easily peel some male numbers off of WMMR and WMGK.
Looking at the playlist, they appear to be a bit more contemporary than I remember. I willl say this, today's Alternative isn't the same as what it was 30 years ago. I would argue that the currents that a lot of stations are playing actually push the (commercial) format in the direction it needs to got with the genre hopping/mixing, reflecting how 20 somethings actually listen to music on a daily basis.
alt1045philly.iheart.com
Find the most recently played songs on ALT 104.5
Find the most recently played songs on ALT 104.5, Philadelphia's Alternative
how much longer are they going to deal with the long time underperforming never cracked a 2.0 disgrace and bring the breeze back....or classic alternative....
Even though they currently are at a 4.2, were above a 2.0 the month before that, and regularly were in the 3's and 4's for large portions of their almost-18 year run.
Is there anywhere to get those breakdowns outside of the Top 20 markets that Research Director posts about? Or are the other markets limited exclusively to the 6+ numbers?Research Director only made one mention of WRFF... it jumped #8 to #4 in Persons 18-34.
RADIO RATINGS ROUNDUP, February 2025, Part II | Research Director, Inc.
Back from the shadows again, The Ratings Experts from RESEARCH DIRECTOR, INC. – along with the black ops number generators from XTRENDS – are her
Sure, but unfortunately it costs a lot of money to subscribe to Nielsen to see them.
I was referring to Rumba...
Of course you were.
Depends. Is Rumba making more money than the Breeze? Then it's not going to happen.
Also WUMR cracked the 2.0 share in October and November of 2022. That's just to quickly name two monthlies where they did. They also are the #1 Spanish language radio station in Philly, so they will be tops for Spanish language ad-buys. But you of course already know this from previous threads.
Would Nielsen even allow someone not in radio or advertising to subscribe, at any price?
Well I know that. I just wasn't sure what (if any) permissions Research Director has to publish what they do for the markets they do.
Meter placement does not change month to month. Metered "households" or "dwelling units" are enlisted for 24 months. The average monthly attrition is around 4%, although the "Holiday" period can see drops of up to 8% on average as people get tired of the meter around that time of the year.
The best is to compare to the October and November numbers, which is what buyers do. Agencies don't buy off single books.
Thanks for the info on how long people are paired with meters. Never really knew how long!
To your point, it's an antiquated measurement system that can't be trusted.