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Home, Sweet Home

B

brucekelly

Guest
After being away from the Valley for over 6 years, I wanna
come back home.

I wouldn't trade one moment of my experience @ XM , but....
local radio is a part of my DNA....my life's blood.

The best part of being on the air nationally/internationally
is just that......the reach of your footprint creates an audience
so wide in geographical terms......Alaska to Trinidad/Tobago and
Cabo to Newfoundland.....the variety of cultures and sheer scope
of the coverage can be just a bit intimidating at times.

The worst part is ..........you never get to interact face to
face with those fans. A crucial, missing element in creating
the magic that radio does so well, unlike the other forms
of media/mediums.

God....I miss those JJ " The KING of BEEPERS " remotes on Indian
School.

No joke.

So..........does the phrase "....you can never go home again...."
apply here ? Or not.

It comes down to this.

Who wants me ?

[email protected]
301.471.7728

P.S......To Mike Barna.......ASU 19 - Nebraska 0 ! :)
 
> After being away from the Valley for over 6 years, I wanna
> come back home.
>
> Bruce, you'd be welcome back to the Valley of the Sun anytime!! You have many fans and people who have followed your career. Hurry home and bring back the fun to Phoenix radio again soon!! ( You were one of the reasons I got XM)
 
> > After being away from the Valley for over 6 years, I wanna
>
> > come back home.
> >
> > Bruce, you'd be welcome back to the Valley of the Sun
> anytime!! You have many fans and people who have followed
> your career. Hurry home and bring back the fun to Phoenix
> radio again soon!! ( You were one of the reasons I got XM)

Maybe with a little research someone would find that all those teens, all those twenty something listeners that Bruce had for so many years are now forty to fifty year olds. That is a group of people with money and they are spending it. If I was a sales manager I would get Bruce in town today and start cashing in. If I was in programming I would start dreaming of the ratings that will be here soon. Best of luck to you Bruce.
>
 
Re: Exaggeration and hyperbole

>
> Maybe with a little research someone would find that all
> those teens, all those twenty something listeners that Bruce
> had for so many years are now forty to fifty year olds.

Why do you need research to find out that, gosh, people get older at the rate of one year per year?

> That is a group of people with money and they are spending
> it. If I was a sales manager I would get Bruce in town
> today and start cashing in.

Half the 40 to 50's in Maricopa County were not there 30 years ago.

> If I was in programming I would
> start dreaming of the ratings that will be here soon.

"Soon" is certainly a vague term, but it indicates something imminent.

Truth time. Analysis of radio diaries across many markets shows that satellite gets about a 0.2 to 0.4 share of quarter hours. That is an average of 0.3 for the sume of over 200 channels!

If one does the math based on receivers, it comes out the same. 8 million receivers (not even discounting the quirky way of counting unsold vehicle instals as subscribers) which are overwhelmingly in vehicles. Since only 30% of radio listening is done inthe car, this is the equivalent of about 2.5 million "full listeners" in the whole USA. Whether you calculate based on 8 million "part time listeners" or convert to the equivalent fulltime, you have about a 0.3 national share potential... for all channels combined.

The real issue is the developmental broadband technology already being seen in Japan, where one hand held device is a radio, recorder, TV, phone, message machine and camera, among other things. Multiple "free" radio streams, all included inthe phone price. Can you say "bye bye" to satellite (not good for terrestrial radio, either...)?
 
JJ, why should we buy beepers from you?

BECAUSE I AM JJ
I AM DE OHWNER

ANT I AHM DA KING OF BEEPEHERS!
 
Re: Exaggeration and hyperbole

> > Maybe with a little research someone would find that all
> > those teens, all those twenty something listeners that
> Bruce
> > had for so many years are now forty to fifty year olds.
>
> Why do you need research to find out that, gosh, people get
> older at the rate of one year per year?

If there's one thing I learned during the resurrection of KZZP, it's that noone gives a rat's @$$ about what you used to be. The more you try to relive the past the more you miss out on what's happening now.

That being said, I do think Bruce would be a good hire based on what I've heard him do in the present. <P ID="signature">______________
...co-moderator of the Satellite Radio, Phoenix, and San Diego boards...</P>
 
> JJ, why should we buy beepers from you?
>
> BECAUSE I AM JJ
> I AM DE OHWNER
>
> ANT I AHM DA KING OF BEEPEHERS!
>

Activation required.<P ID="signature">______________
...co-moderator of the Satellite Radio, Phoenix, and San Diego boards...</P>
 
Re: Exaggeration and hyperbole

> > > Maybe with a little research someone would find that all
>
> > > those teens, all those twenty something listeners that
> > Bruce
> > > had for so many years are now forty to fifty year olds.
>
> >
> > Why do you need research to find out that, gosh, people
> get
> > older at the rate of one year per year?
>
> If there's one thing I learned during the resurrection of
> KZZP, it's that noone gives a rat's @$$ about what you used
> to be. The more you try to relive the past the more you
> miss out on what's happening now.

My feeling about oldies stations is that too many of them have tried to recreate the 60's or 70s feel. Even if you love the music, it is not a given that listeners want to relive a 60's station recreated in 2005.
>
> That being said, I do think Bruce would be a good hire based
> on what I've heard him do in the present.

Absolutely... his channel is one of the best on XM. Unfortunately, he is talking to a small constituency.
>
 
Thanks for the strokes !

First of all, thanks for the kind compliments and the flood of e-mails
since this morning.

Some of you may not know this, but there are two reasons for my resignation
last month from XM.

First, my 78 year old Dad is in very poor health due to strokes and
numerous recent operations. I needed to give full attention to his welfare
and that is an impossiblity given the work load at XM. He is recovering
nicely, therefore my interest in getting back to work ASAP.
Fortunately, my wife is an LPN and can handle the daily maintenance he requires.

Second, XM is rapidly turning into a multi-faceted, mega entertainment company.
Many different tech applications and hardware. Deals cut left and right at warp speed.
To be expected.

But, for now, XM is about "radios".....not radio.

That will change in time.

I am a radio guy. And will always be.

Quick observations:

" My feeling about oldies stations is that too many of them have tried to recreate the 60's or 70s feel. Even if you love the music, it is not a given that listeners want to relive a 60's station recreated in 2005. "

I disagree David. My model for the 80's channel was based on TV Land cable channel. Repackaging of a finite universe of content using nostaligia ear candy while keeping the jocks and topics very much in the contemporary moment.

Superlative station imaging.........best, most, more, better....to differentiate
product expectations with a competitor are a total waste. Fans/listeners are numb to the hype.

" Absolutely... his channel is one of the best on XM. Unfortunately, he is talking to a small constituency. "

David, thank you for the kind critique on my channel.

One small correction.

XM 80's is the highest cume channel on the system (yes, in-house Arbitron) and out cumes any terrestrial station in any market. Quite a large constituency !

bk
310 . 471 . 7728
[email protected]
 
BRING BACK BRUCE!!!!!!!

We would love to have you back!



> After being away from the Valley for over 6 years, I wanna
> come back home.
>
> I wouldn't trade one moment of my experience @ XM , but....
> local radio is a part of my DNA....my life's blood.
>
> The best part of being on the air nationally/internationally
>
> is just that......the reach of your footprint creates an
> audience
> so wide in geographical terms......Alaska to Trinidad/Tobago
> and
> Cabo to Newfoundland.....the variety of cultures and sheer
> scope
> of the coverage can be just a bit intimidating at times.
>
> The worst part is ..........you never get to interact face
> to
> face with those fans. A crucial, missing element in creating
>
> the magic that radio does so well, unlike the other forms
> of media/mediums.
>
> God....I miss those JJ " The KING of BEEPERS " remotes on
> Indian
> School.
>
> No joke.
>
> So..........does the phrase "....you can never go home
> again...."
> apply here ? Or not.
>
> It comes down to this.
>
> Who wants me ?
>
> [email protected]
> 301.471.7728
>
> P.S......To Mike Barna.......ASU 19 - Nebraska 0 ! :)
>
 
Re: Thanks for the strokes !

What we need in town is a FM Talk station. A station that talks to the 20 somethings and the 30 somethins. A station that dosen' rely on blah blah boring political talk from washington. We are one of the largest cities in the U.S. I sure think we could find some issues to talk about. I would say a merge between a Hot Talk station, female orientated talk and a newstalk station is what we need. We got the mornings how already waiting, Kid and Ruben. Fill the rest of the day with syndicated talk, local talk. We need something interesting to listen to, something that makes you want to tune into a radio station, something that makes your blood boil and you want to talk about with your friends. We need FM Talk in phoenix and Bruce, you seem to be a man who knows how to run a radio station, why not give us a FM talk station with a chr attitude :)



> First of all, thanks for the kind compliments and the flood
> of e-mails
> since this morning.
>
> Some of you may not know this, but there are two reasons for
> my resignation
> last month from XM.
>
> First, my 78 year old Dad is in very poor health due to
> strokes and
> numerous recent operations. I needed to give full attention
> to his welfare
> and that is an impossiblity given the work load at XM. He
> is recovering
> nicely, therefore my interest in getting back to work ASAP.
>
> Fortunately, my wife is an LPN and can handle the daily
> maintenance he requires.
>
> Second, XM is rapidly turning into a multi-faceted, mega
> entertainment company.
> Many different tech applications and hardware. Deals cut
> left and right at warp speed.
> To be expected.
>
> But, for now, XM is about "radios".....not radio.
>
> That will change in time.
>
> I am a radio guy. And will always be.
>
> Quick observations:
>
> " My feeling about oldies stations is that too many of them
> have tried to recreate the 60's or 70s feel. Even if you
> love the music, it is not a given that listeners want to
> relive a 60's station recreated in 2005. "
>
> I disagree David. My model for the 80's channel was based on
> TV Land cable channel. Repackaging of a finite universe of
> content using nostaligia ear candy while keeping the jocks
> and topics very much in the contemporary moment.
>
> Superlative station imaging.........best, most, more,
> better....to differentiate
> product expectations with a competitor are a total waste.
> Fans/listeners are numb to the hype.
>
> " Absolutely... his channel is one of the best on XM.
> Unfortunately, he is talking to a small constituency. "
>
> David, thank you for the kind critique on my channel.
>
> One small correction.
>
> XM 80's is the highest cume channel on the system (yes,
> in-house Arbitron) and out cumes any terrestrial station in
> any market. Quite a large constituency !
>
> bk
> 310 . 471 . 7728
> [email protected]
>
 
Re: Thanks for the strokes !

> What we need in town is a FM Talk station. A station that
> talks to the 20 somethings and the 30 somethins. A station
> that dosen' rely on blah blah boring political talk from
> washington. We are one of the largest cities in the U.S. I
> sure think we could find some issues to talk about. I would
> say a merge between a Hot Talk station, female orientated
> talk and a newstalk station is what we need. We got the
> mornings how already waiting, Kid and Ruben. Fill the rest
> of the day with syndicated talk, local talk. We need
> something interesting to listen to, something that makes you
> want to tune into a radio station, something that makes your
> blood boil and you want to talk about with your friends. We
> need FM Talk in phoenix and Bruce, you seem to be a man who
> knows how to run a radio station, why not give us a FM talk
> station with a chr attitude :)

The female and news elements would kill it. It's a format for guys. WXRK/NYC hires the Radiochick to do PMD?... stupid! There's enough newstalk in the market for anyone who wants it; the M18-49 demo cares less about it, especially at the lower end. Female talk will never work; Bonneville is trying it in Salt Lake and no one's listening. What type of stimulating topics would female talk consist of, "does your husband keep the seat up?"

<P ID="signature">______________
http://talkwatch.blogspot.com
</P>
 
BruceBruceBruce!!!

After reading all these posts~I HAD to chime in. I thank every one of you for acknowledging such a talented man. I had the pleasure of working with Bruce and it was THE best time I've ever experienced in radio.(YES EVEN WHEN WE WENT TO DISNEY! He always made sure I was happy & wanted the light to shine on me. NO EGO what-so-ever, never backstabbed me. Still to this day I hear from others in this biz how highly he thinks of me. It may not mean much to you, but it truly does to me. My husband, now 32 grew up listening to Bruce, (and many of his friends) and still asked the question..."Why the F&^#!!@K is that man NOT back on the radio in AZ". I truly hope you go back to where you belong Bruce, AZ deserves your honesty & talent.
Lu Valentino
[email protected]


> First of all, thanks for the kind compliments and the flood
> of e-mails
> since this morning.
>
> Some of you may not know this, but there are two reasons for
> my resignation
> last month from XM.
>
> First, my 78 year old Dad is in very poor health due to
> strokes and
> numerous recent operations. I needed to give full attention
> to his welfare
> and that is an impossiblity given the work load at XM. He
> is recovering
> nicely, therefore my interest in getting back to work ASAP.
>
> Fortunately, my wife is an LPN and can handle the daily
> maintenance he requires.
>
> Second, XM is rapidly turning into a multi-faceted, mega
> entertainment company.
> Many different tech applications and hardware. Deals cut
> left and right at warp speed.
> To be expected.
>
> But, for now, XM is about "radios".....not radio.
>
> That will change in time.
>
> I am a radio guy. And will always be.
>
> Quick observations:
>
> " My feeling about oldies stations is that too many of them
> have tried to recreate the 60's or 70s feel. Even if you
> love the music, it is not a given that listeners want to
> relive a 60's station recreated in 2005. "
>
> I disagree David. My model for the 80's channel was based on
> TV Land cable channel. Repackaging of a finite universe of
> content using nostaligia ear candy while keeping the jocks
> and topics very much in the contemporary moment.
>
> Superlative station imaging.........best, most, more,
> better....to differentiate
> product expectations with a competitor are a total waste.
> Fans/listeners are numb to the hype.
>
> " Absolutely... his channel is one of the best on XM.
> Unfortunately, he is talking to a small constituency. "
>
> David, thank you for the kind critique on my channel.
>
> One small correction.
>
> XM 80's is the highest cume channel on the system (yes,
> in-house Arbitron) and out cumes any terrestrial station in
> any market. Quite a large constituency !
>
> bk
> 310 . 471 . 7728
> [email protected]
>
 
Re: Thanks for the strokes !

Hey Bruce, Scott the pain in the ass here from Connecticut. Good to hear your dad is doing better.

> But, for now, XM is about "radios".....not radio.

You said a mouthfull. As a long time subscriber of XM (I am one of the first 1000 customers) everything that made XM unique is gone (including you) and it saddens me to see this happening to what use to be such a great product.

All of the great programming that made XM great and unique is gone, all watered down for the General Public, almost homogonized to a point now where its almost uncomfortable to listen to. Great programming such as Special X, On the Rocks and XMLM gone.

I find it funny that I now get more XM music channels from DirecTV then I do from my XM Subscription service, sure I can listen online to the missing stations but the stations are now on auto pilot with no rhyme or reason. If I wanted radio with no personality I would listen to my IPOD. You were one of the greats who gave XM that personal feeling, and that feeling is going away faster then you can spell XM.

Ok enough of giving you a big head. All the best to you and your family.

Scott
 
Re: Exaggeration and hyperbole

Can you say "bye bye" to satellite (not good for terrestrial radio, either...)?


For once you and I agree. Bye Bye to both. See the far east for this Country's nex gen of tech gadgets that will whittle away at radio.
 
> BRING BACK BRUCE!!!!!!!
>
> We would love to have you back!
>
>
>
Even though I no longer live in Arizona, I'd have to second that...He was great on XM, loved his Live 8 coverage with George Taylor Morris and the rest of the gang in London, and even enjoyed the stuff he did with Opie and Anthony...Even though they often gave him a hard time, you could tell they liked the guy. It's sad to no longer have Bruce on XM, but if he goes anywhere in radio, let's hope it's back to Phoenix. From the posts I'm reading, sounds like the scene down there needs some life pumped into it.
 
Re: Exaggeration and hyperbole

> Truth time. Analysis of radio diaries across many markets
> shows that satellite gets about a 0.2 to 0.4 share of
> quarter hours. That is an average of 0.3 for the sume of
> over 200 channels!

Whose analysis? Which markets?

More of that top-secret properietary stuff that you expect us to swallow on faith alone?

"Radio listening is at the same levels it was in 1950." Gonna give us that line again, David?

Prove it. Show us the data.

You can't and won't.
 
Re: Exaggeration and hyperbole

> > Truth time. Analysis of radio diaries across many markets
> > shows that satellite gets about a 0.2 to 0.4 share of
> > quarter hours. That is an average of 0.3 for the sume of
> > over 200 channels!
>
> Whose analysis? Which markets?

First hand analysis of 17 markets, ranging from NY all the way to El Paso and McAllen.

Other PDs and folks who have reviewed diaris have found the same in markets such as Pittsburg down to smaller ones like Oxnard-Ventura.

The results are very uniform. Satellite is getting about 0.3% of the mentions, and about 0.3% to 0.4% of the total market quarter hours.
>
> More of that top-secret properietary stuff that you expect
> us to swallow on faith alone?

Go inspect the diaries. Interestingly, simple math verifies it.

There are 8 million satellite radios installed, nearly all in cars. Because just a tad less than 33% of all listening takes place in cars, the 8 million are the equivalent of 2.6 million full usage radio users.

2.6 million is about 1% of the 12+ population. Since not everyone uses satellite every time they are in the car, reduce it by a bit. You have, maybe, a 0.5% share of AQH listening.
>
> "Radio listening is at the same levels it was in 1950."
> Gonna give us that line again, David?

Yes. A pre-lifting of the freeze study done in 1950 showed 21 hours of radio usage per person. Today it is 10 hours to 20:15 per person. In 1965, when Arbitron started, they were finding that the average market had just under 95% of the population who used radio once a week minimum. Today it is 93.6 to 94.8 depending on the market.
>
> Prove it. Show us the data.

Any Arbitron subscriber can do a diary review. The Pittsburg review was reported widely in the trades, only because the PD de ided to call them and say, "hey, this 'end of radio' stuff is just baloney."
>
> You can't and won't.

I can not point you to data that is not legally releasable except to subscribers. In general terms, the XM and radi usage data has been cited under permission in Inside Radio and Radio Business Report.
 
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