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Hoover yanks ads from ABC

MarcB

MarcB

Hoover has yanked its ads from ABC over the cancellation of All My Children and One Life to Live.

http://blog.zap2it.com/frominsideth...-of-all-my-children-and-one-life-to-live.html

I think Hoover is acting like a spoiled brat. No doubt some people who currently watch the 2 soaps won't watch the replacement programming, but some certainly will. Then some people who don't watch the 2 soaps will watch the replacement programming.


If I owned a business and I was advertising on a particular radio station and the radio station changed formats, I wouldn't necessarily cancel my advertising contract unless it was something dramatic i.e. if I owned a Country-Western Night Club and the radio station I was advertising on flipped from Country Music to Hip-Hop. Of course I would cancel my contract. But if I owned a restaurant I would not cancel my advertising contract just because the station changed from Country Music to Hip-Hop. Why would I? Everyone's gotta eat whether their Country Music fans or Hip-Hop fans.
 
The only reasone I can think was an artical I once read, that said companies prefer to put daytime adds on the soaps. The reasone being even if viewership is down, people still dvr, watch online, ect. I think Hover may be mad about how abc has treated the soaps. Some think if they let the writters write, rather than have the higher ups use foucus groups to make the writters write a certaint type of story. If soaps are dying they will return at one point, one day abc and all the other will have some sort of soaps on the air. And as for abc, the new shows sound like flops "The chew" sounds like a name that would turn people off the show. Maybe hoover fears that new shows will be horrible.
 
MarcB said:
Hoover has yanked its ads from ABC over the cancellation of All My Children and One Life to Live.
Click to expand...

Boy, that must suck.

(What? ::) )
 
Don't read anything into it, except a belief on Hoover's part that the replacement programming (one show pulled from the Food Network, another one a reality show) won't score with their target audience.
 
This is 2011. Hoover? Still a great vacuum, I'm sure, but what does Dyson think of this?
Opportunity to get in there and advertise anyway, in hopes that those who are home and do vacuuming will buy one?
Or do they follow the Hoover lead and also steer clear of the replacement programming?
 
I don't remember hearing stories about Procter & Gamble yanking its ads from CBS after Guiding Light and As The World Turns were axed.
 
P&G wanted to cease production of GL and ATWT before CBS was ready to cancel them. The cancelation decision was probably received very well in Cincinatti.
 
PTBoardOp94 said:
P&G wanted to cease production of GL and ATWT before CBS was ready to cancel them.
Click to expand...

I think it's for that reason that Proctor & Gamble handed production of these two soaps to another company, Telenext, in 2008 -- P&G was ready to let go of the soaps, but CBS was still in the thinking stage at that time.
 
It smells like a PR stunt to me. I'll bet you parking fare that Hoover will definitely continue daytime advertising after AMC & OLTL are gone. The vacuum company is probably currying a last gasp of favor toward the decreasing-but-loyal soap opera audience who liked these shows. With an actual 'sunset' date for both shows, there's not much left to lose from either ABC's or Hoover's standpoint.

If anything, there's 'renewed' ad money as the march to wind both shows down begins. Ratings will likely trend upward for curiosity's sake, and the writers will probably pull out all the stops with plot turns and guest appearances.
 
The Chew sounds like a parody of The View. Needs a better name if it's going to be serious.
 
Regardless, this is still a very serious thing. It's like, if Coke were to pull ads from a program on MTV...then Pepsi suddenly runs ads.

It's very hard to get more than one company to agree on refraining from advertising, unless something honestly has no audience.

Dyson is an excellent vacuum company. If they like the replacement programming, Hoover might lose out...OR it could be that there really is no audience. Hoover might actually be doing the right thing.

The last thing Hoover would ever need is for their competition to have a leg up. (if there is one...)
 
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