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Horrible decision for a new format

9

93-3TheSurge

Guest
San Antonio already has KZEP, KONO, and now San Antonio will have a 3rd Classic Rock station?

Would it kill Cox to be a little more creative? The should left it as FM Talk.

There are sooooo many other formats with potential:

80s Rock
Gen X
Alternative
Dance with a Hip Hop lean
Sports (ESPN FM)

And Cox chose a Classic Rock format. They deserve all the failure they will endure over the next year.

See you in 10 months when it flips again!!!
 
On a different thread, i gave this format a year before we were all back here guessing a new one again.

Brad, its been a while since the 923Now lauch in NY we talked!! How u been??
 
It's Jack, KZEP-style.

It's frustrating. Instead of being original, let's piggyback off of Clear Channel's ideas of KZEP and Jack to lower their ratings.

I hope the listeners of San Antonio respond accordingly.
 
Very disappointed. They should have went Dance, Rhythmic AC or Alternative Rock instead the crap that's on now. Oh well, this frequency will remain off my preset button and KZEP will remain #1 25-54.

40 years of Rock but it will still have a narrow playlist like Magic and KISS. ::)
 
Lets not forget, this is COX we're talking about. Therefore, im not surprised about them making a decision like that.
 
That's what Cox does, they just piggyback off of their competitor's ideas.

No originality whatsoever.

They may as well had given it the moniker "John," or the call letters KZED.
 
They could be doing so much more with an AAA format for it to at least sound halfway decent.... first 2 hours have been typical McRadio songs. So far NONE of the songs are original to the market.
 
To give them some credit, they are starting to play deeper cuts in the 7PM hour. I may put 106.7 back into my presets if they go heavier on the deeper cuts.
 
Just think, you could hear Journey's "Anyway You Want It" on KZEP, KONO, Jack, and X106-7 simultaneously!!

Only in San Antonio.

Every time KZEP and X106-7 play the same song at the same time, a pug dies...

They've only been on the air 3 hours, and it has already happened twice.
 
93-3TheSurge said:
Every time KZEP and X106-7 play the same song at the same time, a pug dies...
They've only been on the air 3 hours, and it has already happened twice.
Click to expand...

lmao

So what you're saying is...

Cox Radio hates puppies?

lmao
 
Horrible Decision? No, logical decision.

For Cox, this makes a lot of sense. First, someone on another thread told us that KZEP is the #1 station 25-54. I'm not sure if that's all adults or just men, but that's big.

So in both Atlanta and Jacksonville where there were existing Classic Rock stations, Cox put in a more pop-oriented, not as hard-edged Classic Rock/Classic Hits competitor and both stations immediately beat the existing Classic Rock veteran. In fact, both quickly became their market's #1 rock station.

The truth is, once you get into the 25-54 demo, most men, especially above 35, don't want to rock too hard. You may have your wife or kids in the car, you might be playing it at work, and too much hard-edged rock isn't what you want to hear.

Someone bemoaned hearing "Black Magic Woman." Hey, Santana has had recent hits and a grammy for best album a couple of years ago. Black Magic Woman is the perfect song for 25-54 men. Cox already owns the youthful male champ, KISS. So wouldn't it be a great sales tool to be able to go out and sell the new 25-54 male victor with the 18-34 winner, and de-thrown KZEP?

Now if you want to complain from the view of a listener that you'd like a more adventurous music station, with some other rock or rhythmic segment that isn't being served, OK. But if you were a Cox exec and already saw the success of The River in Atlanta and The Eagle in Jacksonville, both pop-leaning Classic Rock stations, you'd put the same format on in San Antonio, a market that clearly likes familiar rock formats.



Gregg
[email protected]
 
Gregg said:
The truth is, once you get into the 25-54 demo, most men, especially above 35, don't want to rock too hard. You may have your wife or kids in the car, you might be playing it at work, and too much hard-edged rock isn't what you want to hear.

Someone bemoaned hearing "Black Magic Woman." Hey, Santana has had recent hits and a grammy for best album a couple of years ago. Black Magic Woman is the perfect song for 25-54 men. Cox already owns the youthful male champ, KISS. So wouldn't it be a great sales tool to be able to go out and sell the new 25-54 male victor with the 18-34 winner, and de-thrown KZEP?
Click to expand...
I agree completely, Gregg. In my experience, the locals in this forum are not an accurate cross-section of that demo. The folks here may have iPods with 50K songs, but most San Antonians do not. This is is a very staid and conservative part of the country. Unfamiliar music that hasn't played on terrestrial radio countless times might as well be a continuous loop of nature sounds, because neither will deliver a sellable audience in San Antonio.
 
I should know better than to build a case against the almighty Gregg, but here goes...

Gregg, you made a great point the other day when speaking of the success of a classic hits radio station in Atlanta named, The River. Atlanta at the time lacked a "classic hits" station, and you pointed out that San Antonio also lacks one and could pull in good ratings following The River's model. Then, a lot of posters said we already had a classic hits station in "Jack," and then you elloquently differentiated a "classic hits" and an "adult hits" station.

The problem is that you are still claiming X106-7 is a "classic hits" station. X106-7 is a classic rock station, with a few new rock songs sprinkled in. The station is only five hours old as I am typing this, but after looking at the playlist, this is definitely not a "classic hits" station, there isn't even a classic hits lean. This is a classic rock station, and that is a horrible decision because now San Antonio has three.

If you have you wife and kids in the car, you are not going to get to listen to what you want. Period. The wife will take over, and you will be listening to Delilah or John Tesh. So a "diet classic rock" compromise is out of the question.

Also, the perfect song for a 25 year-old is "Black Magic Woman?" Gregg, I respect you, and maybe you were tired when you posted this, but that is easily the worst thing you have ever said. No 25 year-old wants to listen to Black Magic Woman. Not even a 35 year-old wants to listen to Black Magic Woman.
To wit, this is what rockers of a different age might be listening to, right now:

25 year-old Sick Puppies-----------Odd One
35 year-old Red Hot Chili Peppers---Scar Tissue
45 year-old Bon Jovi---------------Livin' On A Prayer
55 year-old Peter Frampton--------Do You Feel Like I Do

And yes, Gregg I am upset that this station isn't using creativity and you as a listener should be as well. Don't you want a radio station who is on the cusp of a format change to come out and say, "Let's give San Antonio (or your city here) something they don't have, something they are yearning for. Let's not just try to steal some ratings from KZEP or Jack. Let's be the new #1 station in San Antonio!!!

At least that's what I want out of radio, Gregg.
 
daypart said:
I agree completely, Gregg. In my experience, the locals in this forum are not an accurate cross-section of that demo. The folks here may have iPods with 50K songs, but most San Antonians do not. This is is a very staid and conservative part of the country. Unfamiliar music that hasn't played on terrestrial radio countless times might as well be a continuous loop of nature sounds, because neither will deliver a sellable audience in San Antonio.
Click to expand...

It's that kind of condescending and antiquated thinking that is leading to the decline of radio. No wonder people keep seeking alternative sources to listen to music. Most people I know can't even identify a single radio station in San Antonio and usually pop in a CD, MP3, or pop in Satellite Radio.

Just doing a search on the 106.7 Facebook page (before the negative comments are quickly deleted), other forums, and on Twitter, it is clear that the people aren't happy with the format decision right now. That may change later as the station settles in and perhaps grows a fan-base, but that is far from apparent right now.
 
Gregg, sounds like a good plan but KISS isn't doing well enough to bring another Rock type format into the market. Also, to compare the success in Atlanta and Jacksonville to what could possibly happen here in SA, is a bit misleading. San Antonio demos are much different from either city so the same results are unlikely.

With that being said, I do have to applaud Cox for keeping everyone guessing but that's about it. The format is weak and will likely see some tweaks/adjustment in order to survive in SA. Another words, this format is DOA.
 
Actually, you have a point. I knew there was already atleast one other rock station with a similar playlist in SA but two?! Ya, Cox really needs to get with the program...
 
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