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Hot 100.1 Altoona

I saw that Hot 100.1 is gone. Pop Radio is on a translator at 104.5 FM and on AM barely covering the area that 100.1 covered.
 
I saw that Hot 100.1 is gone. Pop Radio is on a translator at 104.5 FM and on AM barely covering the area that 100.1 covered.

its on 104.5 in johnstown too.. so so easier to promote that way.. and those translators are much closer to the audience that is likely to listen to the pop music
 
It doesn't cover the same area as the 100.1 FM signal, it covers less. They lost coverage.

Yes, they did lose coverage, BUT they are CLOSER to the audience that is likely to listen to them... listenership to the pop format is likely to be right in the city.. they probably didnt lose a ton of listeners in the end.
 
Yes, they did lose coverage, BUT they are CLOSER to the audience that is likely to listen to them... listenership to the pop format is likely to be right in the city.. they probably didnt lose a ton of listeners in the end.
What does proximity have to do with their audience listening to them when they were already able to hear them on 100.1 without any issues? Putting the station on a translator to me makes no sense when it was working fine. Yet Seven Mountains has Pop on regular full powered FM stations except for Altoona, Johnstown, and State College. That to me makes no sense as well as having multiples of the same stations overlapping each other including Bigfoot Country. Does anyone know if Altoona and Johnstown simulcasted?
 
What does proximity have to do with their audience listening to them when they were already able to hear them on 100.1 without any issues? Putting the station on a translator to me makes no sense when it was working fine. Yet Seven Mountains has Pop on regular full powered FM stations except for Altoona, Johnstown, and State College. That to me makes no sense as well as having multiples of the same stations overlapping each other including Bigfoot Country. Does anyone know if Altoona and Johnstown simulcasted?

better building penetration on lower powered signals when youre closer to the audience. plus if the audience is in the city or very close by, the coverage of the bigger full powered fm signal was wasted in the rural areas where no one was listening.

Outside the cities, Central/Western/NW PA is very much largely country and rock territory. I speak from expierience.
 
…That to me makes no sense as well as having multiples of the same stations overlapping each other including Bigfoot Country. Does anyone know if Altoona and Johnstown simulcasted?
The interior of PA is heavily mountainous; because of the terrain, as well as limits on ERP, signal strength is not always the greatest. Hence why you see a lot of repeaters/simulcasters.
 
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