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Hot 100.5 To Get "The Vibe"

P

pjc1961

Lance Venta hinted at this in a RadioInsight.com "Domain Insight" registration blurb on 6/17/2022:

radioinsight.com

Domain Insight 6/17: What Market Is About To Vibe? - RadioInsight

A new registration points to the launch of "100.5 The Vibe" in a PPM market. Plus a heritage midwestern News/Talker is about to extend its brand with an FM "Plus" variation.
radioinsight.com radioinsight.com

New logo link: https://radioinsight.com/wp-content/images/2022/06/1005thevibe-300x300.jpg

Further investigation reveals that Max Media of Hampton Roads has registered www.1005thevibe.com:

www.whois.com

Whois 1005thevibe.com

Whois Lookup for 1005thevibe.com
www.whois.com www.whois.com

Current web site for Hot 100 / (Hot 100.5): https://www.hot1005.com/

WVHT-FM-100.5 has trended share-wise:

HOL 2021 = 2.4 - JAN 2022 = 1.7 - FEB 2022 = 1.7 - MAR 2022 = 2.3 - APR 2022 = 2.3 - MAY 2022 - 2.8

They pulled even with WNVZ "Z104" in May with the 2.8 share.
 
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pjc1961 said:
Further investigation reveals that Max Media of Hampton Roads has registered www.1005thevibe.com:
Click to expand...
Do I smell a format change? IIRC, the last time a Hampton Roads station sported the "Vibe" moniker it was an Urban AC. I seem to remember Clear Channel using "Vibe" about 15 years ago when they bounced Jammin' Oldies and/or Urban AC between 105.3 and 107.7. Is it possible that Max is going to try to go up against 95.7?
 
I guess Vibe could be used on a Top 40 station. But most likely it is for an Urban AC format. With WVKL's giant ratings, a challenger would make sense.
 
Makes you wonder what will be better on the new 100.5 the Vibe compared to 92.1 the Beat besides signal and maybe some local talent, should they head towards an Urban AC/Classic Hip Hop direction.
 
neosolbrudda said:
Could it be Classic Hip Hop?
Click to expand...
That was my initial thought as well, neosolbrudda. I see that you are a Frequent Participant, so you may remember an old discussion from 2015 in the Radio Formats section of this board under the CHR/Rhythmic/Hip-Hop section that discusses whether the luster is already off the Classic Hip-Hop fad. There are other discussions here and there on this board that talk about the underwhelming performance of Classic Hip-Hop, so I just don't know if Max Media could add anything to this format.
 
Cordelia Chase said:
That was my initial thought as well, neosolbrudda. I see that you are a Frequent Participant, so you may remember an old discussion from 2015 in the Radio Formats section of this board under the CHR/Rhythmic/Hip-Hop section that discusses whether the luster is already off the Classic Hip-Hop fad. There are other discussions here and there on this board that talk about the underwhelming performance of Classic Hip-Hop, so I just don't know if Max Media could add anything to this format.
Click to expand...
Obviously, the luster is still there for Classic Hip Hop. Look at NYC, Buffalo, Phoenix, Reno, Detroit, LA, and several other markets.
 
100.5 The Vibe debuted on Monday 6/20/2022 at 5 PM ET with what VP of Operations + Programming Eddie Haskell describes as Urban Adult Hits.
One sweeper/liner states "Hampton Roads' Biggest Playlist" (or similar wording).
"To the other radio stations that say they have the most variety: hold our beer!"

Anthony "Tone Hollywood" Wheeler is named Brand Manager (previously in middays at 107.3 JAMZ Greenville, SC).

https://news.****************/cgi-bin/rol.exe/headline_id=n42301

From their website, 30 second promo clip: 1005thevibe's photo on SnapWidget

Heard so far: (list may be incomplete, starting at 5:03 PM ET)

Sir Duke - Stevie Wonder
If I Ruled The World (Imagine That) - Nas Feat. Lauryn Hill
Never Too Much - Luther Vandross
Can't Help But Wait - Trey Songz
No Diggity - Blackstreet Feat. Dr. Dre + Queen Pen
Rock The Boat - Aaliyah
Super Freak - Rick James
Someone To Love - Jon B. Feat. Babyface
Candy Rain - Soul For Real
Hot In Herre - Nelly
Genius Of Love - Tom Tom Club
Redbone - Childish Gambino
Have You Ever? - Brandy
Rapper's Delight - The Sugarhill Gang (7 minute version)
Let's Stay Together - Al Green
TOH ID
September - Earth, Wind and Fire
No Scrubs - TLC
Sexual Healing - Marvin Gaye
Work It - Missy Elliot
Too Close - Next
Boo'd Up - Ella Mai
You Make Me Wanna... - Usher
 
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Urban Adult Hits...okay guys, is Hampton Roads ready for this? Will it work? I don't really listen to 95.7 that much, so do y'all think this will impact them?
 
This format may be similar to KRBQ/San Francisco when they were "Q102.1" from 2019-2022. Not an unusual occurrence for them to play Al Green next to Dr Dre.
 
Playlist continued from above (approximately 6:30 PM ET):

Don't Be Cruel - Bobby Brown
If I Ever Fall In Love - Shai
Yeah! - Usher, Lil Jon + Ludacris
For The Love Of You - Isley Brothers
Take Me To The King - Tamela Mann
Tell Me - Groove Theory
Can You Stand The Rain - New Edition
Rock Steady - The Whispers
TOH ID 7 PM ET: "WVHT Norfolk 100.5 The Vibe"
Don't Stop 'Til You Get Enough - Michael Jackson
U Know What's Up - Donnell Jones Feat. Left Eye
Before I Let Go - Maze (Feat. Frankie Beverly)
The Best In Me - Marvin Sapp
Hip Hop Hooray - Naughty By Nature
She Ain't You - Chris Brown
That's The Way Love Goes - Janet Jackson
Ain't Nobody - Rufus feat. Chaka Khan
Hey Mr. D.J. - Zhane
The Way You Move - OutKast Feat. Sleepy Brown
Love And Happiness - Al Green
Sky Walker - Miguel feat. Travis Scott
Creep - TLC
Gotta Get You Home Tonight - Eugene Wilde
Top of Hour ID 8 PM ET: "WVHT Norfolk 100.5 The Vibe"
Forget Me Nots - Patrice Rushen
If I Ruled the World (Imagine That) - Nas Feat. Lauryn Hill (first repeat playing; see 2nd song in 5 PM ET hour)
Never Too Much - Luther Vandross (2nd repeated song; see 3rd song in 5 PM ET hour)
Can't Help But Wait - Trey Songz (3rd repeated song; etc.)
---will be interesting to see if this is indeed a three hour loop of songs that will be repeated
or if there will be new selections sprinkled in.---
 
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They've sprinkled in a few gospel songs, which lead to a real train wreck around 10:20 p.m.: "The Best in Me" by Marvin Sapp followed by "Hip Hop Hooray" by Naughty by Nature (LOL). Of course, I realize they're just playing random songs right now and that they'll be mindful of things like that in the future, but I still got a laugh out of it.

Edit: I didn't look through the list that pjc1961 posted above. It looks like they're playing some of the songs in the same order because I noticed the same Marvin Sapp/Naughty by Nature trainwreck in the list above.
 
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neosolbrudda said:
Maybe they should've named it 100.5 "Black" Jack FM....;)
Click to expand...
Seriously though, has that ever been done? The variety hits We Play Anything station in Hampton Roads, 93-7 Bob FM, does pretty well. I don't see that working with an urban format because the sub genres are too extreme, especially if the station wanted to incorporate gospel, which a lot of Black AC stations seem to do. There's no room for Marvin Sapp and the cussing and adult content of Luke Skyywalker/Luther Campbell on the same station, LOL.
 
Cordelia Chase said:
Seriously though, has that ever been done? The variety hits We Play Anything station in Hampton Roads, 93-7 Bob FM, does pretty well. I don't see that working with an urban format because the sub genres are too extreme, especially if the station wanted to incorporate gospel, which a lot of Black AC stations seem to do. There's no room for Marvin Sapp and the cussing and adult content of Luke Skyywalker/Luther Campbell on the same station, LOL.
Click to expand...
I absolutely agree. That's going from one extreme to another.
 
Thankfully The Vibe has abandoned its original 3-hour loop of songs and is offering up the kitchen-sink variety of R+B hits that the station is touting. Hopefully they'll be able to keep it fresh and move titles in and out when needed.

As Cordelia mentioned earlier, interesting to see what effect (if any) this has on 95-7 R+B and (indirectly) 93.7 Bob FM.
Agree with CassChopper re: good for WNVZ + WPTE, although maybe not as much as we'd think
(the audience will scatter around several outlets that 100.5 was likely already sharing with).
 
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