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HOT 104.3 vs. 104.9 The Beat

You know, not to sound like I'm picking sides, but Hot 104.3 has some real potential. Their slogan "Lubbock's Hottest Hits" is more mainstream, but if they could just tweak their format a bit, there's a whole segment that is being ignored that they could capture over the Beat and really make some noise. Anyone who listens to "The Beat 36" on Sirius knows there is certainly heavy dance music and re-mixed CHR that is rarely played in this market. Same could be said for dance classics. They could turn to that music, stay close to their original focus, and really turn the heat up on the Beat (no pun intended). Or I guess you could say, the Beat could do the same thing. With Mix 100 sounding like Z102, and Z102 occasionally playing Hip-Hop I really don't see the need for two more stations playing the same Hip-Hop. How do either of those stations make any money?

I also don't understand why they moved Hot to 104.3, only to give 97.3 a better city grade signal. Wouldn't it have been better to do the same but leave Hot where it was? Hot would have really plugged up a signal hole left by the Beat which has a more northern signal. Stars has a better signal now, but doesn't sound any better on 97 than it did at 104. "Starzzzz" still sounds canned, droll, and boring, and I can't imagine their ratings will show any improvement.
 
I agree. I can't tell much different between 104.3 and 104.9. Both have similar playlists with a retro mix show during the Noon hour.

There is no doubt that Lubbock can support a successful rhythmic station, but I question how much this market can support both of these two stations that sound very similar. One option might be for one of these two go more rhythmic AC (a la Movin 107.5 in Dallas) and play more 80s/90s gold with some of the adult friendly currents.

Another option is to try to fill a completely different hole in the market and go commerical alternative to go against FMX. FMX seems to win a lot of young males by default since they are the only commerical station to play a lot of new rock. You would think modern rock would work in a college town like Lubbock.
 
The ALTERNATIVE FORMAT has been pitched over in the GAP building. It was passed on. I don't know if its because it would take away listeners from FMX or if it simply comes down to the unimaginative GM. Trust me... it's been proposed. The ALTERNATIVE format would be perfect for KZII. It would at least pull them out of the limbo they have been in for some time now and will continue to be in... if they remain the same 50/50 format. Their not MIX and they aren't THE BEAT or HOT. This is why it's just dormant. It's run it's course... just pull the plug and flip it to something else.
 
I'm kinda curious how the billing of Z102 stacks up, that would be the only reason to keep ZII as CHR, (its easy to sell, I guess). Here's some stuff I learned when I worked down there years ago: Said GM doesn't care much about cumes unless it affects sales. He only really cares about sales, and why not, he's good at it. Alternative would cut into FMX. Classic Rock took from FMX (that's why it's gone). Disco or some form of Jammin Oldies or Rhythem AC would take away from what ever Z102 has left (or from KKCL). So no Jammin, no Rhythem AC, no Alternative. No Soft AC (and the market had none when I was told this) because "just like with Classic Rock, it's not active enough, no energy, too hard to sell so I don't want it." (Guess where I heard that one from? Yup!)

Not picking sides at all, its just the way it is. But you have to wonder how the other clusters in the market (I count 2 others) don't pick up on this stuff. Instead, we have Starzzzzz and 2 Hip-Hops, when we should have Alternative and Dance Classics. One of these days, somebody is going to figure it out, and we'll have a new Top 40 that does well, and guess what, it won't be Z.
 
I would imagine the spots on Z are not going for as much as they are on FMX, THE BEAR & KOOL. However, I could be totally wrong about that. Is it a good thing to be loaded with spots when they are selling cheaply? Just curious. I guess what it would probably come down to is that spots are being bought no matter the price... end of discussion. However, if you have to have low spot rates for a station year after year... when does that become an issue? Once again, just curious.
 
What do 104.3 and 104.9's mixshows sound like?
 
Like somebody took the raunchiest, most offensive Hip-Hop and Gang Rap and mixed out all together.
Not exactly my idea of a dance mix show (but its not my demo either).
 
Garrett said:
Like somebody took the raunchiest, most offensive Hip-Hop and Gang Rap and mixed out all together.
Not exactly my idea of a dance mix show (but its not my demo either).
Click to expand...

That sounds like a tite-a$$ mixshow! Dance would make it watered-down.
 
If you are a growing city: yes Midland/Odessa have two. We have K104 and The Beat. Hip Hop is a very popular format despite how a person feels about it. If Lubbock continues to grow, you will have your alternative station and everything else a big city does. I don't think you really want a rhythmic ac like MOViN. It's not that great of a format.
 
bucwhyl said:
If you are a growing city: yes . I don't think you really want a rhythmic ac like MOViN. It's not that great of a format.
Click to expand...

Buchwyl, that's not logical statement based on any sort of fact.
Unless you are telepathic, you have no idea what I want.
 
Garrett, I wasn't talking about you. I was talking about a market like Lubbock. Check yourself.
 
I don't need to "check" myself. You replied to my my post, and did not address yourself otherwise.

That said, your comment that rhythnic ac "is not that great of a format" is still not a logical statement, because you did not back it up.
Why is it "not that great of a format?"
Do you mean it is not successful, or that you just don't care for it?
Do you mean nobody wants to hear it? Based on what data? If it is just a bunch your friends, that's not good enough.

You may like the Urban formats on 104.3 and 104.9, and that's fine, you are certainly welcome to, and do know I respect that. But don't expect everyone to want that jammed down their throat. That is two frequencies that are being taken up plus 102.5 which also plays a heavy dose, and (unless someone presents real hard data to suggest otherwise) I am willing to bet that by the end of the year one of those will flip.
 
Z102 will flip! They have to. Once again, like I mentioned before... they need to decide who they are? This BIPOLAR approach to music programming is killing them in this market. Yeah, KISS FM in Dallas is the same format... but thats DALLAS with KID KRADDICK/BILLY THE KID etc... If Z102 flipped, they would not flip to URBAN, I can promise you that. So, if they do flip, they will flip to take on MIX head on or they will flip to a NEW format for the market. If George Laughlin will flip GAP's ROCK FORMAT in Midland/Slowdeatha in favor of JACK FM... becuz the ROCK was not performing... it's going to happen here. Yet, this could all be blah, blah, blah... becuase I hear the NEW PD for Z was brought in to save it! He's got a plan from what management has said... thats why he got the job. However, I don't know when that plan is suppose to take effect. Nothing has changed yet.

As for RHYTHMIC AC... I would listen if they were giving out FREE tickets to BATMAN! I would go see it again! Then once I won... I would never listen again! Insert Evil Laugh Here!

PS - Regarding the subject of the ROCK FORMAT in MIDLAND/SLOWDEATHA... that was really a stupid move on George's part. He had a PD that was obviously not capable of doing his job anymore plus there was some other staff issues. If he was REALLY in to radio, making it local etc... He could of axed the old staff and brought a crew in to bring that bitch back to life. However, seeing that George cares nothing about RADIO... being local, Live jocks etc... it was an easy decision for him to go JACK with it.
 
bucwhyl said:
I don't think you really want a rhythmic ac like MOViN. It's not that great of a format.[/color]
Click to expand...

Agreed. Not because I'm one of those people that want the Oasis back...but because the format in my opinion is not that great...and many others in the Dallas listening area feel the same.

I do live in Lubbock but I am from the DFW and travel there occasionally and have never been impressed with MOViN.

I would hate for MOViN to come to Lubbock.
 
I know the original topic was about KSTQ & KBTE btu since we are kind of all over the place talking about KZII and rock stations, I would like to bring up KFMX.

I feel that FMX plays WAY TOO MUCH classic rock. I think they should tweak their format and let KONE play all the classic rock. I am a big fan of KBAT out of Midland and listen in when tropo brings it in to Lubbock.

KBAT plays SOME classic rock but they don't overdue it like FMX.

...I wish FMX would sound more like KBAT...
 
Hey, I'm enjoying the spirited discussion. Perhaps "MOViN" is not the format I am thinking of, but rather some sort of Jammin' Oldies format (like 103.5 JAMZ was). The "MOViN" format seems too disorganized, too AC, and doesn't get the ratings.

As for Z, he (and they) better hurry up! Over the weekend, I noticed Mix was definitely closing in on CHR, and I wonder if they can even be called "Adult Top 40" anymore.
With FMX, its not my interest, I'm more into Rock 101. But there are some songs that just don't belong together. Disco doesn't necessarily belong with 80s or 80s Dance music, and Classic Rock just doesn't belong with the Alternative, Active Rock and Heavy Metal that KFMX appeals to. The two just don't go together in my opinion (I'm not even sure Alternative belongs on KFMX, but I don't know the format well enough).
 
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