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Hot 104.5?
- Thread starter saradio1
- Start date
They registered 1045LatinoHits.com so the format is known.
A
Aquarius
Guest
So this is what their new format is going to sound like? https://www.iheart.com/live/latino-hits-7193/
Weird, but when I went to 1045LatinoHits.com, I was redirected to Kiss 104.5 which is out of Beaumont.
Weird, but when I went to 1045LatinoHits.com, I was redirected to Kiss 104.5 which is out of Beaumont.
A
Aquarius
Guest
Thanks
I should have said that the stream is basically a pop channel, but the model being used, it is rumored, for SAT, is based on the formula of WRUM in Orlando and WZTU in Miami.
The redirect to Beaumont is a masking move, but a fairly obvious ruse.
Same formula, different music? Or is the same Latino pop that's popular in Florida (Caribbean-dominant) popular in Texas (Mexican-dominant)?
A
Aquarius
Guest
Mexicans don't like Caribbean Spanish music like salsa, meringue, and reggaeton, and if they do there's very few of them, all of the Mexicans here in Texas blast corridos, banda, and other stuff that has lots of trumpets.
Thanks David Eduardo for filling me on what the new format might sound like.
Salsa and merengue are not part of Latin CHR anywhere. Reggaetón originated in Panamá as a fusion of Jamaican reggae riddims and Latin Rhythmic sounds.
Current Latin CHR, from Chile to Los Angeles is mostly rhythmic and reggaetón. The #2 or #3 (it alternates) Spanish language station in Los Angeles is KXOL, which is based on rhythmic Latin, reggaetón and hip hop. And its audience is over 90% Mexican or Mexican heritage.
The #2 and #4 Spanish stations in that demo in Houston are very similar formats... one is pure CHR and the other is sort of hot AC. On the ten most played songs on the leading one of the two, 8 were rhythmic/reggaeton, and two were bachata.
Salsa is not a part of Latin CHR in the US... it mostly appeals to a group that is, at minimum, over 35 and mostly over 45. Merengue is pretty much dead, even in its Domincan Republic home. It's not a part of Spanish CHR and never was, save for perhaps one or two crossover well in the past.
Traditionally, the biggest regional Mexican sound in TX has been norteña music, which uses the accordion as the lead instrument. Banda, with the characteristic tuba sound, is only recently achieving a dominant role in the music scene in the state.
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See my previous post.
Latin CHR is, for the first time ever, nearly universal in The Americas. From Argentina to the US, reggaetón and other rhythmic variants form the majority of the hits and the biggest sellers. Even in Mexico City, where traditional pop still lives, more than half of the Spanish language songs on the leading CHR stations are reggaetón.
It's pretty much the same Spanish language music on the top CHR in San Juan as it is on the Spanish CHR in LA, with the differences mostly to do with programmer decisions and not the sound.
The only differences might be in how deep a station goes in its throwback reggaetón, since the genre is still newer in the Southwest than it is in Puerto Rico where it goes back 30 years.
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