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Hot 104 Mobile?

N

NWFLRadio10yrs

Guest
Anyone know what is going on with WYOK (Hot 104)? I listened this morning and they were playing "Sweet Home Alabama" over and over again, then some woman came on and said "Listen for history to be made as a brand new radio station comes to life on 104.1 Thursday morning at 8am".

Here is what their website says:

"Make sure that this Thursday the 13th you tune all of your radios to 104.1 FM at 8am. You’ll be witness to the kick-off of a radio station you’ll fall in love with. You’ll also have the chance to win $1000!!!


His Name? CADILLAC JACK! His new home? 104.1 FM

Hear him and be part of Alabama and Florida radio history.

104.1 FM this Thursday at 8am.

Get a chance to win $1000!!!"


What format are they changing to? My guess would be back to country to give KSJ a run for their money, but I don't know. Any ideas?<P ID="edit"><FONT class="small">Edited by NWFLRadio10yrs on 04/12/06 04:15 PM.</FONT></P>
 
Mobile?

The words has been that they'd go to a Southern Rock-type of approach, but if Cadillac Jack is the tease, it's gotta be a variety hits/Jack format.

(or at least that's what they want you to think)


>
> His Name? CADILLAC JACK! His new home? 104.1 FM
>
> Hear him and be part of Alabama and Florida radio history.
>
> 104.1 FM this Thursday at 8am.
>
> Get a chance to win $1000!!!"
>
>
> What format are they changing to? My guess would be back to
> country to give KSJ a run for their money, but I don't know.
> Any ideas?
>
 
It almost 'CAN'T' be country...

It almost can't be a straight-up country format, as Mobile has too much of that already with station overlaps from Biloxi to Pensacola. And Cumulus just finished taking on an established brand in WABB...why would they think they'd fare any better against 95-KSJ?

Cumulus has a rep for being a 'play it safe' type radio player, so I doubt we'll see anything too innovative. The southern rock/country hybrid idea still seems plausible, but a variety-hits format seems slightly more believeable.

We'll see tomorrow at 8AM, won't we? <P ID="signature">______________
"We are told by our bosses that our first purpose is to make money. Making money is good, but that's not why the FCC let us use these airwaves."
--NotSoSilentBob, R-I moderator</P>
 
Looks like it will be Country

Sent: Wednesday, April 12, 2006 5:11 PM
Subject: wyok


• Going Mobile: Cumulus will launch a new Country station tomorrow morning when it flips CHR/Pop WYOK/Mobile to "Kicks 104, Gulf Coast Country." No new calls as yet. Former KMDL/Lafayette, LA PD Brian Landrum is the PD/afternoon driver of Kicks 104, which taps former WXTU/Philadelphia MD/afternoon personality Cadillac Jack for mornings. Landrum's e-mail will soon be [email protected]. Station contact info: phone, 251-652-2000; fax, 251-652-2001.
 
Re: Looks like it will be Country

> Sent: Wednesday, April 12, 2006 5:11 PM
> Subject: wyok
>
>
> • Going Mobile: Cumulus will launch a new Country station
> tomorrow morning when it flips CHR/Pop WYOK/Mobile to "Kicks
> 104, Gulf Coast Country." No new calls as yet. Former
> KMDL/Lafayette, LA PD Brian Landrum is the PD/afternoon
> driver of Kicks 104, which taps former WXTU/Philadelphia
> MD/afternoon personality Cadillac Jack for mornings.
> Landrum's e-mail will soon be [email protected].
> Station contact info: phone, 251-652-2000; fax,
> 251-652-2001.
>

Remember, it can be country because:

a.) Anything is possible on the Gulf Coast as far as radio
(or anything else, for that matter.)

b.) It's Crumulus and it isn't supposed to make sense.
In fact, if you can shoot yourself in the transmitter,
you're promoted. Cannabullization (spelled properly)
is a sign of good decision making --- as are $3.00
commercials.

And he's not "the real Jack" Cadillac Jack.

And it's still Crumulus and still a horribly over radioed
market --- 12 Country stations makes total sense.

Good luck listeners. Congrats to WABB for kicking Hot's
butt. We're glad there will be no more fighting about
Hot's kicking WABB's butt on this board. Oh, I forgot
that stopped about a year ago. Quick thinking as usual.
 
Re: Looks like it will be Country

> > Sent: Wednesday, April 12, 2006 5:11 PM
> > Subject: wyok
> >
> >
> > • Going Mobile: Cumulus will launch a new Country station
> > tomorrow morning when it flips CHR/Pop WYOK/Mobile to
> "Kicks
> > 104, Gulf Coast Country." No new calls as yet. Former
> > KMDL/Lafayette, LA PD Brian Landrum is the PD/afternoon
> > driver of Kicks 104, which taps former WXTU/Philadelphia
> > MD/afternoon personality Cadillac Jack for mornings.
> > Landrum's e-mail will soon be [email protected].
> > Station contact info: phone, 251-652-2000; fax,
> > 251-652-2001.
> >
>
> Remember, it can be country because:
>
> a.) Anything is possible on the Gulf Coast as far as radio
> (or anything else, for that matter.)
>
> b.) It's Crumulus and it isn't supposed to make sense.
> In fact, if you can shoot yourself in the transmitter,
> you're promoted. Cannabullization (spelled properly)
> is a sign of good decision making --- as are $3.00
> commercials.
>
> And he's not "the real Jack" Cadillac Jack.
>
> And it's still Crumulus and still a horribly over radioed
> market --- 12 Country stations makes total sense.
>
> Good luck listeners. Congrats to WABB for kicking Hot's
> butt. We're glad there will be no more fighting about
> Hot's kicking WABB's butt on this board. Oh, I forgot
> that stopped about a year ago. Quick thinking as usual.

I am kinda suprised that the new format will be country. The Market Manager Gary Pizzati is from Brooklyn, doesn't understand country and has not done well against country in the other markets he mangled.
>
 
So much for my dumb predictions...

So much for my dumb predictions about 104.1...they're obviously donning a cowboy hat after all. Yawn.

I knew Cumulus wasn't exactly a risk-taking company, but country? Even with several other 90-100KW stations in the region with the same format, including 'KSJ?

To relate this flip to northern Florida...could either 'XBM or Cat Country be affected by this?<P ID="signature">______________
"We are told by our bosses that our first purpose is to make money. Making money is good, but that's not why the FCC let us use these airwaves."
--NotSoSilentBob, R-I moderator</P>
 
Re: So much for my dumb predictions...

I think WXBM will fare just fine as they are an established country outlet with lots of loyal listeners. No one can touch Marty & Linda - they have been solidly #1 morning show for 12-13 years now.

This new station doesn't really give the listeners anything that WXBM doesn't already give them.

Cat Country, as a newer kid in town, may be affected.

However, country stations have seemed not to cross over in the two markets in the past... KSJ ignores Pensacola and XBM ignores Mobile for the most part.

It will be interesting. All we need now is for the calendar to read 1994! Didn't we go through this about 12 years ago with 102.7, 104.1, 96.1, and 107.3 all playing country music?

It will be interesting to see what happens, but I can't see how they will do any better with Country than they did with CHR. It was rebounding after Ivan but I guess they couldn't bear to stay with it just a little while longer. I think Hot 104 had established a pretty good fan base. Pre-Ivan their numbers weren't that bad against WABB and even caused them to do some tweaking of their own.

BTW, WABB has posted a letter to their listeners on their website...

"The Gulf Coast's #1 Hit Music Station is now the ONLY Hit Music Station and we have you to thank for it! For over 30 years, 97.5 WABB has been pumpin' out your favorite songs, and you have been true , loyal fans for every one of those years. Many other "wanna be" stations have come and gone (and now so has another one), but in all that time and in all of these years you have stood by us, and for that, we and our radio family can not thank you enough. WABB remains one of the few independently owned and locally operated FM radio stations in the entire country, and that would not be possible without your undying support and continued listening. We know this and we just want to say thank you, from the bottom of our hearts, to the top of all the hit music we play. Here's to you, and the next 30 years of todays hit music, from the ONLY hit music station on the Gulf Coast- 97.5 WABB! -The Entire WABB Staff"
 
Taking 104.1 into Taxi Call Ratings Land

Radio*PNS says "It will be interesting. All we need now is for the calendar to read 1994! Didn't we go through this about 12 years ago with 102.7, 104.1, 96.1, and 107.3 all playing country music?"

Yeah, but don't forget 95.5. Five Class C Country FMs with nearly identical signals and identical tunes. What a stupid mess. And here it comes again!!!

104.1 had one brief moment in the sun--as Keymarket's AC Wizard 104. A debut at #1 in Pensacola, and downhill ever since... as Rock 104, The Dawg, Hot... and now Kicks? Did I miss some?

Talk about Groupthink! Here's a novel idea. Take the SOB All-News, like Bonneville's done with their venerable newsers in DC (WTOP) and SLC (KSL). Does anybody at Cumulus READ????? Or even News-Talk. Take some of those "Morning Edition" & "All Things Considered" numbers away from those public radio rigs laughing at these fools about to launch a perfectly good FM down into the depths of two Arbitron markets.
 
Re: Taking 104.1 into Taxi Call Ratings Land

> Radio*PNS says "It will be interesting. All we need now is
> for the calendar to read 1994! Didn't we go through this
> about 12 years ago with 102.7, 104.1, 96.1, and 107.3 all
> playing country music?"
>
> Yeah, but don't forget 95.5. Five Class C Country FMs with
> nearly identical signals and identical tunes. What a stupid
> mess. And here it comes again!!!
>
> 104.1 had one brief moment in the sun--as Keymarket's AC
> Wizard 104. A debut at #1 in Pensacola, and downhill ever
> since... as Rock 104, The Dawg, Hot... and now Kicks? Did I
> miss some?
>
> Talk about Groupthink! Here's a novel idea. Take the SOB
> All-News, like Bonneville's done with their venerable
> newsers in DC (WTOP) and SLC (KSL). Does anybody at Cumulus
> READ????? Or even News-Talk. Take some of those "Morning
> Edition" & "All Things Considered" numbers away from those
> public radio rigs laughing at these fools about to launch a
> perfectly good FM down into the depths of two Arbitron
> markets.
>


I really don't think Kicks will affect WXBM that much since they have been a solid country station for over 40 years. I think there is a slim possibility Cat Country may have to worry, but I think KSJ is the main contender that Kicks will be trying to conquer.

In my opinion, country has been tried on 104.1 before, so I really don't see it lasting this time. If it were up to me, I would look at a format that hasn't been tried (like Jack) and see how it would do. The formats I rememember 104.1 being was Wizard 104 (WIZD), Rock 104 (WGCX), The Dawg (WDWG), Classic Country 104, K104, Star 104 (at first as Hot AC then all 80's), then Hot 104.1 (all with the WYOK calls). Personally, I liked the all 80's format.
 
Re: Taking 104.1 into Taxi Call Ratings Land

>
> 104.1 had one brief moment in the sun--as Keymarket's AC
> Wizard 104. A debut at #1 in Pensacola, and downhill ever
> since... as Rock 104, The Dawg, Hot... and now Kicks? Did I
> miss some?

A few actually, but the most notable one I liked and remembered was mainstream urban "K-104". This then-black-owned outfit had just moved from 104.9 to the bigger 104.1 signal and seriously challenged 93-BLX, until both stations were purchased by Cumulus. Since 'BLX had heritage going for it, it was K that was killed for hot AC, then 80s, then CHR, and now country. Again.

"K-104" at 104.1 was actually a better sounding station than WBLX for the short time (2 years?)it existed, IMO. WYOK was the first to use Pat Garrett imaging, which WBLX uses today. <P ID="signature">______________
"We are told by our bosses that our first purpose is to make money. Making money is good, but that's not why the FCC let us use these airwaves."
--NotSoSilentBob, R-I moderator</P>
 
Re: Taking 104.1 into Taxi Call Ratings Land

>
> In my opinion, country has been tried on 104.1 before, so I
> really don't see it lasting this time. If it were up to me,
> I would look at a format that hasn't been tried (like Jack)
> and see how it would do. The formats I rememember 104.1
> being was Wizard 104 (WIZD), Rock 104 (WGCX), The Dawg
> (WDWG), Classic Country 104, K104, Star 104 (at first as Hot
> AC then all 80's), then Hot 104.1 (all with the WYOK calls).
> Personally, I liked the all 80's format.
>

104.1 would've been near perfect for Jack-FM, especially since the 80s format did have a small loyal following. Good suggestion, and a darn shame Cumulus didn't chose to go this route. <P ID="signature">______________
"We are told by our bosses that our first purpose is to make money. Making money is good, but that's not why the FCC let us use these airwaves."
--NotSoSilentBob, R-I moderator</P>
 
Re: Taking 104.1 into Taxi Call Ratings Land

"Kicks" is throwing in a few surprises - one every 3 or 4 hours, such as:

Eagles - Peaceful, Easy Feeling
CCR - Down on the Corner
Lynyrd Skynrd - Sweet Home Alabama
Eagles - Lyin' Eyes
Eagles - Best of my Love

So there is a hint of that "Southern Rock" there after all.
 
Re: Taking 104.1 into Taxi Call Ratings Land

> Talk about Groupthink! Here's a novel idea. Take the SOB
> All-News, like Bonneville's done with their venerable
> newsers in DC (WTOP) and SLC (KSL). Does anybody at Cumulus
> READ????? Or even News-Talk. Take some of those "Morning
> Edition" & "All Things Considered" numbers away from those
> public radio rigs laughing at these fools about to launch a
> perfectly good FM down into the depths of two Arbitron
> markets.
>

A conservative FM talker would do well if shows like Boortz, Hannity, Glen Beck, etc. are available for the market.<P ID="signature">______________
"With God as my witness, I could have sworn turkeys could fly."</P>
 
News Talk on 104.1

LOCAL news/talk would be wasted on this class C signal. People in Mobile and Pensacola don't care what's happening in their neighboring city. Any attempt to cover both cities would alienate listeners from both markets. WRRX 106.1 would make a great FM news talker for the Pensacola market with no signal wasted on Mobile or Fort Walton. Mobile has several lower power FMs that don't overlap adjacent martets which would be better choices for news talk than 104.1. In fact, doesn't news talk WBUV 104.9 still cover mobile with minimal ratings?

If 104.1 were to try news/talk with their "regional" signal, they would need to stick with all syndicated shows with no local content except for weather reports.

> A conservative FM talker would do well if shows like Boortz,
> Hannity, Glen Beck, etc. are available for the market.
>
 
Covering Mobile-Pcola with FM N-T

Couple of points. The Big 3 network TV affiliates have been doing it for 50+ years (with varying degrees of effectiveness)--and it's done all the time in major markets. No, the folks in East Orange, NJ really don't care what's happening in Islip, Long Island (or Fairfax, VA and Rockville, MD... or Dallas and Fort Worth), but damn if it don't work! In other words, skillful news folks have a way of figuring it out.

Of course FM news-talk (or just FM news) would work perfectly well on a Class C in godforsaken Baldwin County, Alabama. But, yeah, it would require some thought.

Second point. In the not-too-damn-far-distant-future, Local News & Talk is gonna be all we have to offer on good ol' fashion radio as we know it (as in FM). Lemme repeat: all. Might as well be the first on the block to establish the brand. Just figure on a 5-10 year maturity on the investment.

Third point. Cumulus ain't thinkin' 'bout no 5-10 year maturity plan with Kicks. It'll be toast in 24 months. No question about that. The only question is why the don't know it. Kinda feel sorry for the poor folks who will go through the misery of doing it... failing... getting yelled at... and fired... before they flip it to news-talk. (Hope they're getting paid real, real well). Of course, by then, they'll be the 3rd or 4th on the block...



> LOCAL news/talk would be wasted on this class C signal.
> People in Mobile and Pensacola don't care what's happening
> in their neighboring city. Any attempt to cover both cities
> would alienate listeners from both markets. WRRX 106.1
> would make a great FM news talker for the Pensacola market
> with no signal wasted on Mobile or Fort Walton. Mobile has
> several lower power FMs that don't overlap adjacent martets
> which would be better choices for news talk than 104.1. In
> fact, doesn't news talk WBUV 104.9 still cover mobile with
> minimal ratings?
>
> If 104.1 were to try news/talk with their "regional" signal,
> they would need to stick with all syndicated shows with no
> local content except for weather reports.
>
> > A conservative FM talker would do well if shows like
> Boortz,
> > Hannity, Glen Beck, etc. are available for the market.
> >
>
 
The 100kw Baldwin county stations need to play music

> Of course FM news-talk (or just FM news) would work
> perfectly well on a Class C in godforsaken Baldwin County,
> Alabama. But, yeah, it would require some thought.

Yes, news-talk would work perfectly on one of those class C stations in Baldwin county, but any local content woluld be wasted on the adjacent market. All those towers were put in Baldwin county for the sole purpose of serving BOTH Mobile and Pensacola, so a local Mobile news-talker on one of those 12 Class C's would be completely ignored in Pensacola. Shouldn't any format put on one of the class C's in Baldwin county target both Mobile and Pensacola? That can't be done with a news talk station. Those 12 class C stations need to play music.

Mobile has 4 weaker stations that don't put any signal over Pensacola which would be better choices for a news talker. If Cumulus wants to do Mobile news talk, put it on 98.3 and move their #1 station WDLT to 104.1. Why hasn't this been done already? Why is WDLT, Mobile's #1 station, on a 50kw stick when Cumulus has 2 low rated class C's just stittin' around collecting dust?


> Third point. Cumulus ain't thinkin' 'bout no 5-10 year
> maturity plan with Kicks. It'll be toast in 24 months. No
> question about that. The only question is why the don't know
> it. Kinda feel sorry for the poor folks who will go through
> the misery of doing it... failing... getting yelled at...
> and fired... before they flip it to news-talk. (Hope they're
> getting paid real, real well). Of course, by then, they'll
> be the 3rd or 4th on the block...

Three years ago we all though Cat Country 98.7 would fail. There was just too much competition for another Country station... Now Cat Country has put on a AM Classic Country station, and they're both still here and doing just fine. If WYCT ever gets the chance to snag Marty White away from WXBM they'll probably become Pensacola's new #1 station.
If Cumulus wants to spend money on Kicks, I'm sure that Clear Channel and WKSJ could be beat, it's not like KSJ has local owners like WABB did.
 
Re: The 100kw Baldwin county stations need to play music

You don't listen much to major market newsers, do you? We're not talking about covering two-car collisions with no injuries in Flomaton. Doing a top-notch news operation on a big stick does require some thought, but it's a gaping hole in a market glutted with duplicate music stations. Even on the basis of concept alone it would present Cumulus with a much more sellable piece of inventory than Also-Ran 104.1. Being the second/third/fourth Country, CHR, AC, Urban or Hip-Hop FM in a market the size of Mobile-Pensacola (around #59 combined) is a good reciple for red ink. Being the first/only 100-kw FM news station is a very sellable "position." And with the success the idea has had in other markets--this ain't a matter of inventing the wheel... it's been done--there's no doubt it would work here, too.

Having said all that, Kicks isn't doomed to failure. If Cumulus has a longterm committment to it and is willing to spend extremely serious money in programming and promotion for the next 5 years or so, it could eventually surface as a winner. Trouble is, very few (VERY FEW) radio companies approach this business with that kind of timetable or committment. It all has to happen in 3 or 4 books, tops!


> > Of course FM news-talk (or just FM news) would work
> > perfectly well on a Class C in godforsaken Baldwin County,
>
> > Alabama. But, yeah, it would require some thought.
>
> Yes, news-talk would work perfectly on one of those class C
> stations in Baldwin county, but any local content woluld be
> wasted on the adjacent market. All those towers were put in
> Baldwin county for the sole purpose of serving BOTH Mobile
> and Pensacola, so a local Mobile news-talker on one of those
> 12 Class C's would be completely ignored in Pensacola.
> Shouldn't any format put on one of the class C's in Baldwin
> county target both Mobile and Pensacola? That can't be done
> with a news talk station. Those 12 class C stations need to
> play music.
>
> Mobile has 4 weaker stations that don't put any signal over
> Pensacola which would be better choices for a news talker.
> If Cumulus wants to do Mobile news talk, put it on 98.3 and
> move their #1 station WDLT to 104.1. Why hasn't this been
> done already? Why is WDLT, Mobile's #1 station, on a 50kw
> stick when Cumulus has 2 low rated class C's just stittin'
> around collecting dust?
>
>
> > Third point. Cumulus ain't thinkin' 'bout no 5-10 year
> > maturity plan with Kicks. It'll be toast in 24 months. No
> > question about that. The only question is why the don't
> know
> > it. Kinda feel sorry for the poor folks who will go
> through
> > the misery of doing it... failing... getting yelled at...
> > and fired... before they flip it to news-talk. (Hope
> they're
> > getting paid real, real well). Of course, by then, they'll
>
> > be the 3rd or 4th on the block...
>
> Three years ago we all though Cat Country 98.7 would fail.
> There was just too much competition for another Country
> station... Now Cat Country has put on a AM Classic Country
> station, and they're both still here and doing just fine.
> If WYCT ever gets the chance to snag Marty White away from
> WXBM they'll probably become Pensacola's new #1 station.
> If Cumulus wants to spend money on Kicks, I'm sure that
> Clear Channel and WKSJ could be beat, it's not like KSJ has
> local owners like WABB did.
>
 
news talk is good

No, I don't have much experience listening to major market news stations outside of WWL, WSB, and the "Planet Radio" incarnation of WGST, so I don't know what I'm talking about. What I'm imagining is WCOA as a class-C FM trying to have the local talk shows cover topics in Mobile and Pensacola politics at the same time. My main thought here is that Clear Channel would be the group to try FM talk in the Mobile/Pensacola market first. Clear Channel already has an established news department at WPMI that they could use to fill in the blanks between syndicated talk shows.

I was told years ago that the people at Cumulus in Pensacola wanted to move WCOA to their class A FM on 106.1, but corporate wouldn't allow it.

As an afterthought, I just checked the ratings for Mobile and noticed something strange, if you add up the ratings for WPMI-AM, WABB-AM, WWL-AM, and WBUV you still don't have a top rated station. While WCOA and WUWF are consistently top rated stations in Pensacola, it appears the people in Mobile don't listen to talk radio.
<P ID="edit"><FONT class="small">Edited by poledo on 04/19/06 05:40 AM.</FONT></P>
 
Absolutely right on most counts!

Yeah, the image of 'COA trying to "expand their horizons" is like finger nails on a chalk board, ain't it? Frankly I think that without a central city (Atlanta, N.O.), local talk (that is, political/community talk) would be very hard to pull off. I'm talking about an all-news format, really--not news-talk. (Yes, the objection raised about getting clearance for Rush, Hannity, et al, is valid--but the key is understanding that all-news and news-talk are two different formats, attracting very different audiences). I'm talking all-news.

Yes, Clear Channel would be the obvious candidate, with radio news staffs on both sides of the bay and Channel 15 as the glue. Truth is, a Class C dual market news FM would make a hellacious promotional vehicle for PMI--and vice-versa. Hell, Dave Coppock is smart enough to recognize the opportunity--hard to imagine he hasn't jumped all over it.

Though you and I might tune in WWL and/or WSB in Mobile-Pcola, most people won't go to those lengths to hear great AM news operations on scratchy signals. AM has such lousy conductivity along the coast--too much sandy soil, one of the reasons nothing on AM ('cept black gospel) has scored well in Mobile for the last 30 years. And, with all due respect, nobody there is doing kick-ass news radio. I'll betcha ten bucks a well-run FM newser would do just fine in Mo-town. (COA has consistently done 4-5 shares in Pensacola, but they do have a signal that covers most of the metro population most of the time; the Mobile AMs miss most of the metro population most of the time).

And speaking of all that, did'ja see where WWL added a 100-kw FM simulcast just last week? That might be what folks like Dave need to help 'em see where all this is going...

> No, I don't have much experience listening to major market
> news stations outside of WWL, WSB, and the "Planet Radio"
> incarnation of WGST, so I don't know what I'm talking about.
> What I'm imagining is WCOA as a class-C FM trying to have
> the local talk shows cover topics in Mobile and Pensacola
> politics at the same time. My main thought here is that
> Clear Channel would be the group to try FM talk in the
> Mobile/Pensacola market first. Clear Channel already has an
> established news department at WPMI that they could use to
> fill in the blanks between syndicated talk shows.
>
> I was told years ago that the people at Cumulus in Pensacola
> wanted to move WCOA to their class A FM on 106.1, but
> corporate wouldn't allow it.
>
> As an afterthought, I just checked the ratings for Mobile
> and noticed something strange, if you add up the ratings for
> WPMI-AM, WABB-AM, WWL-AM, and WBUV you still don't have a
> top rated station. While WCOA and WUWF are consistently top
> rated stations in Pensacola, it appears the people in Mobile
> don't listen to talk radio.
>
 
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