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Hot 104 to country?

M

Mobizy

Guest
Does anyone know if it's really going to happen?

Wouldn't gospel make much more sense as a cluster-mate? 104.1 in New Orleans has a pretty similar market situation, but then again, Jan's in charge. Oh, well.

Or maybe instead of Top-40, they can go Bottom-40. . . with the stiffs they're playing now, it would be an easy move.
 
well, it was an attempt at smack anyway. Just going by the website...sorry, no real stiffs there. So, 'ABB is runing a lil more rhythmic. No stiffs, just different approach.

Still, the wolf option wouldn't be surprisng. But, how in the hell would the sales staff be able to package it with BLX? Easy answer is oldies 106.5, but is that any real value to the clients?

Way to go Pizatti! F'ed up another one!





> Does anyone know if it's really going to happen?
>
> Wouldn't gospel make much more sense as a cluster-mate?
> 104.1 in New Orleans has a pretty similar market situation,
> but then again, Jan's in charge. Oh, well.
>
> Or maybe instead of Top-40, they can go Bottom-40. . . with
> the stiffs they're playing now, it would be an easy move.
>
 
Pensacola lost its oldies station earlier this year when Cool changed to My 107.3. Maybe Cumulus should just move oldies from 106.5 to 104.1 to cover both markets and come up with something new for 106.5 in Mobile.

And with the current "Jack" fad, why hasn't anyone suggested that as a possiblity?

The only times anyone has noticed 104.1 were way back in the Wizard and WGCX days, so any new format will probably flop.

Just my uneducated comments...
 
> well, it was an attempt at smack anyway. Just going by the
> website...sorry, no real stiffs there. So, 'ABB is runing a
> lil more rhythmic. No stiffs, just different approach.
>
> Still, the wolf option wouldn't be surprisng. But, how in
> the hell would the sales staff be able to package it with
> BLX? Easy answer is oldies 106.5, but is that any real
> value to the clients?
>
> Way to go Pizatti! F'ed up another one!
>
Going country only makes sense to bring WBLX/WDLT back to the top. But facing 95-KSJ head on only puts you back into the situation you were last in, trying to face an established heritage station. It'd only be worth it if it could bring in more money than Hot is doing now.

That's why I suggested something really out-of-the-box like FM news/talk, sports, or some format that'd benefit with a big FM. Really, what else is there to do for 104.1? I once thought moving WDLT & Tom Joyner there would be a good move, but why mess with it when it's already winning @ 98.3?

Cumulus has something of a dilemma on its hands. Keep Hot going and potentially become forgotten, or try to win with something else? <P ID="signature">______________
There's nothing to see here.</P>
 
> Pensacola lost its oldies station earlier this year when
> Cool changed to My 107.3. Maybe Cumulus should just move
> oldies from 106.5 to 104.1 to cover both markets and come up
> with something new for 106.5 in Mobile.
>
> And with the current "Jack" fad, why hasn't anyone suggested
> that as a possiblity?
>
> The only times anyone has noticed 104.1 were way back in the
> Wizard and WGCX days, so any new format will probably flop.
>
> Just my uneducated comments...
>

I just don't think that there is room for another country outlet in Mobile/Pensacola. The "Jack" gig holds promise, and an oldies switch from 106.5 might benefit as well. I like the AAA format too, but I do question its viability in light of 92 ZEW and their modest success despite less than adequate facilities.

I am beginning to wonder if the 104.1 frequency will ever bear any fruit. They might as well play nordic yodeling...it's just gonna flip formats in a year anyway.
 
> > Pensacola lost its oldies station earlier this year when
> > Cool changed to My 107.3. Maybe Cumulus should just move
> > oldies from 106.5 to 104.1 to cover both markets and come
> up
> > with something new for 106.5 in Mobile.
> >
> > And with the current "Jack" fad, why hasn't anyone
> suggested
> > that as a possiblity?
> >
> > The only times anyone has noticed 104.1 were way back in
> the
> > Wizard and WGCX days, so any new format will probably
> flop.
> >
> > Just my uneducated comments...
> >
>
> I just don't think that there is room for another country
> outlet in Mobile/Pensacola. The "Jack" gig holds promise,
> and an oldies switch from 106.5 might benefit as well. I
> like the AAA format too, but I do question its viability in
> light of 92 ZEW and their modest success despite less than
> adequate facilities.
>
> I am beginning to wonder if the 104.1 frequency will ever
> bear any fruit. They might as well play nordic
> yodeling...it's just gonna flip formats in a year anyway.

I know I'm reaching here, but would alternative/active rock present a good possibility? I know TK101 is in the market as an active rocker, but they were more classics-leaning last time I heard them. Maybe something to the effect of 97X in Panama City: Alt-leaning Active Rock, current-based?

The Gulf Coast had an awesome alternative in One Zero Seven, but when they were sold to Paxson back in 1996, they became sister station to WTKX and effectively went oldies. Alt made a comeback (at least in Mobile) a couple of months later when 92.1 shifted from ABC's Classic Rock service to Waitt's Modern Rock service, but that only lasted three months or so until Zew came back. Who programs satellite music in a market as big as Mobile, anyway?

Stelly<P ID="signature">______________
AMFMAcadiana: http://www.amfmacadiana.com</P>
 
What flavor of Country?

Mobile has 4 100kw country stations (WKSJ, WXBM, WYCT, and WKNN) and Pensacola also has 4 100kw country stations (WKSJ, WXBM, WYCT, and WAAZ) and they all play the exact same songs. If 104.1 does flip to country, they'd have to do something to make it different, right? Classic country or Americana may draw attention away from the established stations, but probably wouldn't make any money... Has anyone ever tried a Country/Southern Rock hybrid? Everyone around here likes Hank Williams and Lynard Skynard.


Is there any chance in heck that Cumulus would consider buying 92-ZEW and moving it to 104.1? It sure would be sweet to hear the Zew on the beaches and in the Pensacola/Fort Walton areas.
 
A NEW stupid idea I'll throw out...

A Rhythmic AC, a la the "Diva" stations or Mix 102.7 in New York?



(ducking)<P ID="signature">______________
There's nothing to see here.</P>
 
Re: A NEW stupid idea I'll throw out...

"A Rhythmic AC, a la the "Diva" stations or Mix 102.7 in New York?

(ducking)"


I'll stand up for ya... That's an interesting idea.

Someone earlier in the thread mentioned Gospel... There's already a decently rated Gospel station in the cluster, on the AM side of the dial.. What's not to say that you couldn't simulcast it on the 104.1 frequency and take something that is already successful in the market on a freakin' AM station and expose it to all that many more people on the 98,400 watt stick that is WYOK? The question is: Is Cume-less willing to take that risk?

Someone else mentioned that the frequency may just be "cursed"... I disagree. CHR would work on 104.1, if you had someone that knew what they were doing (*cough* TED STRIKER!) and you didn't have Jan Jeffries trying to "consult" the station. Even WABB staff members will admit that WYOK was making ground, pre-Ivan, and that had events not gone down as they did, Mobile would most likely be in an even tighter CHR war today than it was before the hurricane and the tower collapse. Ted knew what he was doing, but Cume-less f'd that up.

Good riddance. I'll be sorry to see the station go, even more sorry for AJ, Sid, Emily, Q-Tip, and Coot'r, but I'll be raising a drink to the downfall of yet another Jan Jeffries trainwreck.

<P ID="signature">______________
Aaron Tyler
Afternoons / MD
WVZA / Marion - Carbondale, IL
www.kissfm927.com

Weekends / Swing
KSLZ / St. Louis
WAKZ / Youngstown, OH
</P>
 
Re: A NEW stupid idea I'll throw out...

> "A Rhythmic AC, a la the "Diva" stations or Mix 102.7 in New
> York?
>
> (ducking)"
>
>
> I'll stand up for ya... That's an interesting idea.

I'm not as crazy about this idea as much, but it'd be something different. Now as far as being something that would get listeners and advertising, well...
>
> Someone earlier in the thread mentioned Gospel... There's
> already a decently rated Gospel station in the cluster, on
> the AM side of the dial.. What's not to say that you
> couldn't simulcast it on the 104.1 frequency and take
> something that is already successful in the market on a
> freakin' AM station and expose it to all that many more
> people on the 98,400 watt stick that is WYOK? The question
> is: Is Cume-less willing to take that risk?

I might've tried this on 98.3 or 106.5, if Cumulus was willing to move WDLT to 104.1, but I figure they at least want one non-urban format on that 100k signal. Have 'BLX & 'DLT(@ 98.3) bring in the ratings, then have Star/Hot/Wolf? @ 104.1 bring in the money.
>
> Someone else mentioned that the frequency may just be
> "cursed"... I disagree. CHR would work on 104.1, if you

> had someone that knew what they were doing (*cough* TED
> STRIKER!) and you didn't have Jan Jeffries trying to
> "consult" the station. Even WABB staff members will admit
> that WYOK was making ground, pre-Ivan, and that had events
> not gone down as they did, Mobile would most likely be in an
> even tighter CHR war today than it was before the hurricane
> and the tower collapse. Ted knew what he was doing, but
> Cume-less f'd that up.
>
> Good riddance. I'll be sorry to see the station go, even
> more sorry for AJ, Sid, Emily, Q-Tip, and Coot'r, but I'll
> be raising a drink to the downfall of yet another Jan
> Jeffries trainwreck.
>

Though I always tend to root for the locally-owned station, and WABB-FM being a rarity instead of the norm...Hot 104 (pre-Ivan) sounded DAMN good, and WABB was forced to respond because of it (as a good competitor should have made them do). To date--or at least since I've been alive, that was the best challenge to WABB yet.

As much blame as you want to send to the current management, save some blame for Clear Channel Television of Mobile--after all, things might've been much more different had their tower held up...<P ID="signature">______________
There's nothing to see here.</P>
 
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