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Hot 105.7 flips back to WSSP The Fan?

I woke about an hour ago and was shocked. Any news on this? I like Hot 105 more than WKKV and it had much better ratings than WSSP. I don't understand this move if that's what happened
 
It's really a shame if that's the case. V100 is all automated now and not only is the morning and midday is full of talk, their playlist is much more repetitive than the live and local Hot 105 was. They also hold on to recurrent way too long and keep them in heavy rotation. I truly hate what WKKV has become.

I'm glad WSSP is trying to rebuild itself, but I will truly miss Hot 105.

Milwaukee needs 2nd Urban station lMO.
 
Hot likely wasn’t hurting WXSS to much, it’s that younger people are listening to radio a lot less, there are dozens of ways to listen to music unedited and without a bunch of commercials. Audacy had two stations going after that demo.

I’m somewhat surprised They didn’t move Hot’s local DJ’s to WXSS, Kiss fm did take a noticeable hit in the ratings when Audacy dumped the local djs for Audacy’s national VTer’s, DJ Gee A was at WXSS before Hot was launched.
 
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