Hot 107.9 gets chilled.

[purpledevil]

As Univision reacts to CBS's flip of KMVK. 107.9 returns to Spanish as La Jefa, and 107.1 becomes simulcast partners with KFZO 99.1.

http://radioinsight.com/blog/headlines/84403/univision-shuffles-dallas-signals/

 

[Triple Fake Jerry]

Welp, that didn't last long.

 

[Jay Walker]

Welp, that didn't last long.

The Magic Format Wheel just keeps spinning...
Sometimes I wonder if there's just a dartboard in some corporate office where on casual Friday company directors take turns tossing the dart..

Ain't radio grand :

 

[marconis gallbladder]

So, Univision has Regional Mexican stations on 94.1 and 107.1? I know they're trying to protect 94.1 from CBS, but what's the deal with the 107.1? Is it a different kind of Regional Mexican? I'm assuming it's similar to a company having two country stations in a market to protect against another competitor, but I don't know much about Spanish language formats, so I'm curious. Any insight, David Eduardo?

 

[davideduardo]

So, Univision has Regional Mexican stations on 94.1 and 107.1? I know they're trying to protect 94.1 from CBS, but what's the deal with the 107.1? Is it a different kind of Regional Mexican? I'm assuming it's similar to a company having two country stations in a market to protect against another competitor, but I don't know much about Spanish language formats, so I'm curious. Any insight, David Eduardo?

"Regional Mexican" is a term invented in the US for the convenience of non-Hispanic music industry folks... mostly for retailers who had little understanding of Hispanic music.

The term is not used in Mexico. There, they know that the genres of Regional such as norteña, banda, ranchera, durangüense and others are quite separate, and may be more or less appealing in different parts of the country or to different age groups.

With the proper mix of music, you can have a format for 18-24, 18-34, 25-44, 35+ or even 55+. And just as the blend of music will be different in different regions of Mexico, it will be different in different US markets since the origin of the local Mexican heritage population will be different between Dallas and Houston or San Antonio and Phoenix...

Here is website that details the formats employed on Spanish language radio in the US:

http://www.hispanicformats.com/index.htm

 

[marioj]

So, Univision has Regional Mexican stations on 94.1 and 107.1? I know they're trying to protect 94.1 from CBS, but what's the deal with the 107.1? Is it a different kind of Regional Mexican? I'm assuming it's similar to a company having two country stations in a market to protect against another competitor, but I don't know much about Spanish language formats, so I'm curious. Any insight, David Eduardo?

94.1 is programmed toward Northern Mexican immigrants, who prefer their music with a lot of accordions, while 107.1 is geared toward those from Central Mexico, who are more into banda and duranguense, or what one of my former colleagues used to call "circus music." You'll hear a lot of loud horns and tubas on 107.1, much more so than 94.1.

Univision has a similar setup in Houston and Austin.

 

[texasstooge]

Apparently, I didn't see this format flip coming. But WHY HOT 107.9?!?!?! Oddly enough, their "Hot" format continues on 107.9 HD2 to those that have HD Radio.

IMO, CBS should've flipped 107.5 back to Smooth Jazz.

 

[davideduardo]

IMO, CBS should've flipped 107.5 back to Smooth Jazz.

In a transactional market like Dallas, a station with a mostly 55+ audience and declining appeal would not succeed. If anything, the potential audience so long after KOAI went away, is even smaller and much older.

 

[texasstooge]

In a transactional market like Dallas, a station with a mostly 55+ audience and declining appeal would not succeed. If anything, the potential audience so long after KOAI went away, is even smaller and much older.

True. But my point is: IF IT AIN'T BROKE, DON'T FIX IT! Things were starting to get good with "Hot 107.9" before today's changes.

 

[marconis gallbladder]

94.1 is programmed toward Northern Mexican immigrants, who prefer their music with a lot of accordions, while 107.1 is geared toward those from Central Mexico, who are more into banda and duranguense, or what one of my former colleagues used to call "circus music." You'll hear a lot of loud horns and tubas on 107.1, much more so than 94.1.

Univision has a similar setup in Houston and Austin.

Thanks for the info! Very helpful. (You also, David.) Crazy when you come on these boards and actually learn something, huh?

 

[radioresearcher]

In a transactional market like Dallas, a station with a mostly 55+ audience and declining appeal would not succeed. If anything, the potential audience so long after KOAI went away, is even smaller and much older.

True. But my point is: IF IT AIN'T BROKE, DON'T FIX IT! Things were starting to get good with "Hot 107.9" before today's changes.

What is your definition of "good" - KESS has a 1.1 share. With KMVK and the Liberman station both bailing out of a fading format, they saw an opportunity to own the limited lane that is there. As David said, there a plethora of formats just like there are in English.

 

[bucwhyl]

So, Univision has Regional Mexican stations on 94.1 and 107.1? I know they're trying to protect 94.1 from CBS, but what's the deal with the 107.1? Is it a different kind of Regional Mexican? I'm assuming it's similar to a company having two country stations in a market to protect against another competitor, but I don't know much about Spanish language formats, so I'm curious. Any insight, David Eduardo?

94.1 is programmed toward Northern Mexican immigrants, who prefer their music with a lot of accordions, while 107.1 is geared toward those from Central Mexico, who are more into banda and duranguense, or what one of my former colleagues used to call "circus music." You'll hear a lot of loud horns and tubas on 107.1, much more so than 94.1.

Univision has a similar setup in Houston and Austin.

It does sound like circus music, but some of it makes you want to high step though...

 

[texasstooge]

Univision hasn't entirely gotten rid of "Hot 107.9" just yet. As I mentioned earlier, it's broadcasting on 107.9 HD2. But it's also streaming on their website (gethotindfw.com) and through their iHeartRadio streaming page.

 

[jeffdfw]

It is just stupid if they drop the Hot format after such a short time. If "Mega" wasn't working why did CBS drop it? Am I missing something?