Hot 93.3

[tall_guy1]

Yawn. Looking at the playlist, nothing very interesting and most songs already "burned to a crisp." Theres a lot of music from that time period which hasnt been played for a while. Too chr like as well...does anyone really want to hear replay by iyaz? It reminds me more of early 10s than it does 00s.

 

[davideduardo]

i think i'll call this format "Modern Oldies" as in Oldies from 90s & 2000s, any oldies station playing 80s and older, should be known as "Classic Oldies"

The primary arbitrator of station format names is Nielsen. They consider stations playing an 80's core of contemporary music hits to be "classic hits" and one based mostly on the 60's and some surrounding decades to be "oldies".

They do not change definitions on a whim. A significant number of stations must have a comparable format and they must agree on the format name. Only then will Nielsen change or add a definition.

 

[TheMusicMan]

Also similar to WMIA in Miami.

I do feel they should have dropped the “Hot” name - how many different formats and format variations has that name been through?

Whatever it does, between KDGE, KHKS, and poor KDMX, most of their audience is probably going to be shared with those 3.

KDMX used to be a strong Hot AC. I’m not sure what’s happened. Is it the market? The format’s current state? The station on-air?

I don't get keeping "Hot" either. Aside from the baggage of the previous format(s), the station is now playing music that is decidedly not "hot" in the sense of being current and fresh.

As for 102.9 NOW, I don't have any direct perspective, but I suspect the last few months' numbers are a bit of an aberration - it was the highest-cumest signal in the market as recently as August. With that said, iHeart has treated that station for years as little more than a flanker for KHKS, and that's borne out in an obvious lack of investment in the product. All three stations in iHeart's "wall of women" in LA have strong, compelling identities with great ratings to show for them (some recent softness at KIIS notwithstanding), so I'm not sure why they're so stingy with KDMX.

 

[victorres43]

All three stations in iHeart's "wall of women" in LA have strong, compelling identities with great ratings to show for them (some recent softness at KIIS notwithstanding), so I'm not sure why they're so stingy with KDMX.

Let's not forget KTU and Z100 being both strong in New York, even if these two stations share a lot of songs. A great compliment to Lite FM.

KDMX will rebound after the holidays it’s fine

Really, though, it's been at least 5 PPM books since KDMX was a Top 10 performer [in share] within 6+.

 

[davideduardo]

The primary arbitrator of station format names is Nielsen. They consider stations playing an 80's core of contemporary music hits to be "classic hits" and one based mostly on the 60's and some surrounding decades to be "oldies".

They do not change definitions on a whim. A significant number of stations must have a comparable format and they must agree on the format name. Only then will Nielsen change or add a definition.

I should add that this applies to the format's descriptive name used in ratings... not the name or format the station uses on the air or in local market promotions.

 

[neosolbrudda]

Also similar to WMIA in Miami.

I do feel they should have dropped the “Hot” name - how many different formats and format variations has that name been through?

I absolutely agree. A new identity needs to go with a new format. Your average listener will see "Hot 93.3", and assume it's the same ol' station.

 

[TheBigA]

Here's an article about the format change:

Dallas' KLIF-FM Gives CHR The Boot, Moves To 90s-2000s Hits.

Cumulus Media's “Hot 93.3” KLIF-FM Dallas has clearly had it with ranking 31st in the market with an also-ran CHR format. On Monday it flipped to a mix of 90s

www.insideradio.com

On Monday it flipped to a mix of 90s and 2000s hits – “DFW's 90s & 2000s,” so say its liners and promos – with a few current titles (such as Harry Styles' “As It Was”) remaining in the mix.

 

[Mrbiglott]

I absolutely agree. A new identity needs to go with a new format. Your average listener will see "Hot 93.3", and assume it's the same ol' station.

We actually see it as “Stale 93.3”.

 

[CassChopper96]

Dosen't KDMX and KDGE overlap a lot? or does KDGE lean a lot older

 

[victorres43]

Dosen't KDMX and KDGE overlap a lot? or does KDGE lean a lot older

Star has a good amount of 80s, whilst NOW plays the 90s once in a while.

 

[CassChopper96]

i think KDMX been Hot AC longer than KDGE has been AC

 

[101tm]

KDMX is a heritage hot AC station. It’s been in the format for over 30 years. While I think it was silly to rename it to “Now”, I don’t think that impacted the ratings much if at all.

KDMX is conservative when you compared it to a Hot AC owned by Audacy or stations like WTMX. KDGE is typical for an AC station and will still go back in to the 70s a few times a day and is light on currents like many iHeart AC’s. KDGE flipped to AC 6 years ago to fill a hole left due to KVIL’s former ownership’s apparent incompetence to program an AC station in a market where the format obviously works.

I very, very highly doubt KDMX will abandon hot AC, but any musical adjustment is going to have to be done very carefully with the successful KHKS and KDGE in the building.

 

[E-Cam]

As much as I was thinking it was going Rhythmic AC (which would make more sense to continue using the "Hot" branding), I feel like it should've drop any 2010s-present songs and focus on the 90s-early 2000s. Kinda strange to see a 90s-2000s "oldies" type station not starting the new format with "Can't Touch This" or "Gonna Make You Sweat" or even "Flagpole Sitta" and the first song we get is The Weeknd's "Save Your Tears" as if the CHR format didn't go away.

If 93.3 should go "adult contemporary" then drop the "Hot" name! I would rather use the names "The Buzz" or "Totally 93.3" or heck simply just "FM93.3" would be better (even though they used this name back in 2009 when it flipped to AAA). I still think they should resurrect "The Bone" since The Eagle is gone and KZPS is dominating.

 

[neosolbrudda]

As much as I was thinking it was going Rhythmic AC (which would make more sense to continue using the "Hot" branding), I feel like it should've drop any 2010s-present songs and focus on the 90s-early 2000s. Kinda strange to see a 90s-2000s "oldies" type station not starting the new format with "Can't Touch This" or "Gonna Make You Sweat" or even "Flagpole Sitta" and the first song we get is The Weeknd's "Save Your Tears" as if the CHR format didn't go away.

If 93.3 should go "adult contemporary" then drop the "Hot" name! I would rather use the names "The Buzz" or "Totally 93.3" or heck simply just "FM93.3" would be better (even though they used this name back in 2009 when it flipped to AAA). I still think they should resurrect "The Bone" since The Eagle is gone and KZPS is dominating.

I agree with everything you said.

 

[nalyem]

Here’s a Dallas Observer article about it.

Hot 93.3 Changes Formats By Bumping Up Its Music to the Modern Era

Just when we thought Pitbull's ancient hit "Give Me Everything Tonight" couldn't be more overplayed in modern radio, the '90s pop music station Hot 93.3 FM announced its internal clock is moving forward by one decade.

www.dallasobserver.com

I love the part where he mentions if you want a well curated playlist, just listen to KXT or KNON instead.

 

[neosolbrudda]

Here’s a Dallas Observer article about it.

Hot 93.3 Changes Formats By Bumping Up Its Music to the Modern Era

Just when we thought Pitbull's ancient hit "Give Me Everything Tonight" couldn't be more overplayed in modern radio, the '90s pop music station Hot 93.3 FM announced its internal clock is moving forward by one decade.

www.dallasobserver.com

I love the part where he mentions if you want a well curated playlist, just listen to KXT or KNON instead.

"The New Hot 93.3"... How many years have they been calling themselves this?...

 

[CassChopper96]

isn't KDMX a top billing station in the market? I think its audience might be listening to christmas music right now

 

[davideduardo]

isn't KDMX a top billing station in the market? I think its audience might be listening to christmas music right now

It's one of a group of four stations all tied for 6th in billing.

 

[E-Cam]

"The New Hot 93.3"... How many years have they been calling themselves this?...

And how long has KDGE been calling themselves "The New Star 102.1" (obviously not as long as "Hot")? Also how long will they also be using "80s, 90s and today" like it's 2002? It's 2022!

93.3, please drop all 2010s and go strictly 90s-early 2000s and it would be more listenable. I don't wanna hear "Wonderwall" lead into Pitbull! You'll give Alt 103.7 some horrible ideas!

 

[Deleted member 76036]

Here’s a Dallas Observer article about it.

Hot 93.3 Changes Formats By Bumping Up Its Music to the Modern Era

Just when we thought Pitbull's ancient hit "Give Me Everything Tonight" couldn't be more overplayed in modern radio, the '90s pop music station Hot 93.3 FM announced its internal clock is moving forward by one decade.

www.dallasobserver.com

I love the part where he mentions if you want a well curated playlist, just listen to KXT or KNON instead.

That’s such a weird article! I had to look at the date of the article a few times to make sure it was recent. The article says that Hot 93.3 has expanded its 90’s playlist to now include hits of the 2000’s. What?!! And I appreciate KNON, but a “well curated playlist”? Going from Spanish to dance to rap to metal? I guess if that’s what you call curated…lol

And I think “The New” has finally been dropped with the format change. Their imaging just says “Hot 93.3”. I think the main logo on their website also used to say “The New Hot 93.3”, but it now shows “Hot 93.3”. However, there are still parts of the website that show the logo or text with “The New Hot 93.3”. The HD logo hasn’t been updated yet.