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Hot 95.7
- Thread starter 1069_KIFR
- Start date
How about if I rephrase the question as "Will Entercom be so stupid as to change the #3 25-54 station in Houston, per the November book?"
KKHH is also the #1 25-54 non-ethnic station in Houston. And at three-quarters of a million 25-54 persons, it is the #3 cume station in the market in that demo.
Is this deja-vu? Did we wake up in 2016? CBS changed Hot 95.7 to 95.7 The Spot last Christmas.
Or that The Spot is winning big time, in one of the major success stories of this year.
I know they are classified as "adult hits," but KKHH's playlist resembles the classic hits stations a la KRTH, KOLA, and KOOL, sound/decade wise. Considering that nearby markets like Bryan-College Station, Beaumont-Port Arthur, Lake Charles, etc. have 70s/80s-centric classic hits, it's kind of surprising the direction KKHH is taking, and even with other Texas markets like Dallas-Fort Worth insisting on having their classic hits being 70s/80s-centric. The outlying areas seem to be similar (or at least not wildly different) to the adjacent markets of Houston. Plus, I've been told that the median age for non-Hispanic whites in the Houston area is high.
Also, WCBS, WLS, WOGL, and WROR in New York, Chicago, Philadelphia, and Boston (respectively) still play 70s music. The former two are especially more similar to Houston as they are ethnically diverse metros. But these are some of the major metro areas that still have a significant amount of 70s in their respective classic hits playlists. And KGLK/KHPT has high ratings, and I believe they are still playing the 70s.
Also, WCBS, WLS, WOGL, and WROR in New York, Chicago, Philadelphia, and Boston (respectively) still play 70s music. The former two are especially more similar to Houston as they are ethnically diverse metros. But these are some of the major metro areas that still have a significant amount of 70s in their respective classic hits playlists. And KGLK/KHPT has high ratings, and I believe they are still playing the 70s.
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The big difference is that KKHH is tied for #1 in 25-54 women overall, and absolute first in Mornings and Middays.
What it most resembles is $$$$$.
I think KKHH sees KODA as its main competitor. The two stations have a fair amount of overlap in their playlists, and have the same stopset structure at :14 and :44 each hour.
As for The Spot's morning success: Perhaps not having any sort of hosted morning show is a big advantage. Many people just want music, not chatter.
In the PPM, there are really only two stopset placement alternatives: top and bottom of the hour or in the :15 and :45 quarter hour transitions. It has to do with the way quarter hours are credited in the PPM. The idea is to "invade" less than 5 minutes of the start or finish of a quarter hour with commercials.
The ideal placement of a typical 6 minute stopset would be :57 to :03, or the equivalent at the start/stop point of any quarter hour.
Generally, the top and bottom placement is called "hourglass" positioning, with the 15 and 45 strategy called "bowtie".
If the stop set was at :50 and :10, would it be known as the 10 and 2??
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