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HOT 96.7?

R

rbrucecarter5

Guest
With the rapid and stunning ratings success of the new Hot 95.7 in Houston, it wouldn't take a rocket scientist to wonder if the same concept could take off here.
 
It is an idea, but 96-7 is at a disadvantage when it comes to competing with a station like KHKS. KTYS is a rimshot of the metroplex. KTYS comes in clear in the North and can travel well into Oklahoma and some of West Texas. However, when it comes to serving the South part of the metroplex, it simply doesn't. So, I feel KHKS would win in this one.

This is why Party 93.7 failed miserably when KNOR tried to compete with 97.9 The Beat and K104.

Hot 95-7 is a different story because this station is not a rim shot of Houston, so it can compete with KRBE much better since their coverage area is nearly the same.
 
While we're on the topic of signal strength, I'll have you know that 96.7 FM doesn't come in too good out here between Greenville and Commerce - that is the main reason I don't listen to the Twister, and it was the main reason I didn't listen to Memories 96.7 before that. The only way a station will do much better on the ratings at that frequency is if the folks at Citadel would just tweak the signal up a few notches to where it would probably come in very well from Haskell to Mount Pleasant, from McAlester to Killeen... but, would that be legally possible? The highest amount of wattage each tower is allowed is 100,000. What do y'all think?
 
rbrucecarter5 said:
With the rapid and stunning ratings success of the new Hot 95.7 in Houston, it wouldn't take a rocket scientist to wonder if the same concept could take off here.
Click to expand...

What success? the station is not even top 10 in 18-34. This one definitely needs more time for before it is judged, as it has not converted its initial teen base into salable adult numbers.
 
EggsOverEasy87 said:
Hot 95-7 is a different story because this station is not a rim shot of Houston, so it can compete with KRBE much better since their coverage area is nearly the same.
Click to expand...

Yup. Pretty similar. They broadcast from the same antenna.
 
Also worth noting that Houston's station is competing with a very conservative mainstream CHR with low spins (by the standards of the format, anyway) and lots of recurrents. KKHH wouldn't stand out as much against KHKS -- it wouldn't be younger or more rhythmic and its spins wouldn't be all that much faster. The main point of differentiation would be music-in-the-morning, but even then, it's going against a morning show that people like.
 
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