Re: Point by Point Looking at the Lubbock Market
> > > I predict the folks at 33 Briercroft will soon get that
> FM
> >
> > > sports station they always wanted.
> >
> > I highly doubt that. The money that I've heard their
> > bringing in is incredible. A friend of mine who walked in
>
> > to claim a prize told me about a banner that was
> > congratulating sales on their biggest month EVER. So I
> > really don't think that's it.
>
> Hey, they weren't really able to sell Mix and Rock 101
> anywhere near their potential for years - and with huge
> numbers, The Beat was lagging them. They may be getting a
> few big national buys (that will be going away in two books
> with the new format on 97.3) but if that station is making
> money, that pretty much has to be it.
>
> The FM sports thing would be a huge mistake - but hey -
> that's what the people running Lubbock wanted in the first
> place. Corporate forced hip-hop on them. Just shows you
> the kind of brainpower they've got there - not much.
>
> > > Ramar will be able to sell what the Briercroft crew
> > > couldn't.
> >
> > Wait a min. Didn't Ramar have KISS on the air and didn't
> > Ramar give up on KISS because their sales staff couldn't
> > sell it. With all the commericals I'm hearing on the Beat
>
> > it doesn't seem to be hurting much!
>
> The only thing I've ever heard about the demise of KISS is
> that the owner of Ramar HATES hip-hop. Obviously, his love
> of money has overcome his hatred of the format.
>
> > > Last time I checked, KBTE's audience was well over 50%
> > > Hispanic. With a fun, upbeat presentation 97.3 will be
> > able
> > > to pull virtually all of them.
>
> > Yeah, Right. They will be lucky to get 4 shares. Ramar
> > doesn't know how to do Urban, Churban, Hurban right. They
>
> > proved that with dismantling KISS after their biggest book
>
> > ever.
>
> Ramar might not, but they've hired a consultancy that does.
> If they get out of their way and let them do their thing,
> they'll have a winner.
>
> > > And then there's Tino. The move will totally recharge
> > him,
> > > and he'll kick even more ass than he already was. Wilks
>
> > > would have to spend a lot of money to get someone
> > comparable
> > > to move to Lubbock, and that just isn't going to happen.
>
> >
> > Tino's only concern is Tino. I doubt that Brad is going
> to
> > like Tino and his 438 Posse traipsing around the studios
> > late at night. Fox is like Fort Knox. You can't get in
> and
> > they don't want to let you out.
>
> Most people learn from their mistakes - I'm betting Brad
> Moran has learned from his with KISS. I don't know the guy
> personally, but he's built a little media empire there in
> Lubbock. He obviously has some ability to learn and adapt.
> Like I said before - watching Tino and his crew walk through
> the building might make Brad grit his teeth, but the numbers
> he'll deliver will help generate a lot of bling.
>
> > Tino only wants to be a rap star. Success on that? Slim
> to
> > none. If he spent as much effort on his show , which
> seemed
> > to drop off significantly in the last couple of months, as
>
> > he did trying to be a rapper he would probably hurt the
> > Beat.
>
> Tino lives the lifestyle. Rhythmic CHR is probably the one
> format where you really can't fake it. He has credibility
> with the Texas artists. That can't hurt him.
>
> > > With the coaching talent at Briercroft - well, let's
> just
> > > say they're not going to groom anyone either. Lightning
>
> > is
> > > definitely not going to strike twice.
>
> > Every time I hear someone talking about the DOOM of a
> > station I laugh. I remember when Wes and Jacqui left FMX
> > mornings. Everyone said Bob and Tom were nothing.... and
> > they were surprised. When the Z102 morning show went to
> > Austin to do their shows from Austin everyone said that it
>
> > was the end of Z102. It wasn't. When KLLL lost Jon,
> Rick,
> > Jane, Kelly, Tony , it would seem to think that they would
>
> > be down to a 3 share. They still are up there kicking
> butt.
>
> The Beat might not go away, but the national buys most
> definitely will. Z102 was able to maintain because of its
> format exclusivity and the local sales force that Scott and
> his crew built.
>
> > I've been in markets all around the US. Everytime I've
> > heard that "That's the end for (insert station here) it
> > always seems to be wrong.
>
> Well, I'm rarely wrong. Like I said, it may not go away
> (what else could they use that pea-shooter signal for?
> Alternative? Hmmm...) but with the debut of this format on
> Ramar's signal, The Beat will AT LEAST get cut in half.
> You've gotta remember - CHR and CHR Rhythmic have fickle
> audiences. They'll drop you at the drop of a hat - that,
> and Ramar has the promotional muscle (remember - they own
> the Fox TV affiliate - and are apparently already using it)
> to blow this thing up. What has The Beat ever had? A
> rolling toaster... That's about it.
>
> > > What you're about to see is the final chapter in the
> story
> > > of a really poorly managed hip-hop station. By this
> time
> > > next year, the Ramar station will be dominating both
> > ratings
> > > and revenue - and KBTE will be a memory.
> >
> > Hmm Sounds like what was heard when Robbie Cruise was
> > leaving KBTE. All the success was his.
> >
> > But then the Beat under Mr. Magoo grew better and higher
> > shares. Hmm Maybe the success wasn't Robbie's at all.
>
> Well, The Beat launched with over a 10 share 12+ under
> Robbie's direction, and grew from there. The best KLZK ever
> did as a rhythmic was an 8 something. Robbie fought the
> battle and won it - quickly. Magoo has had the luxury of
> taking a station that was already a winner and coasting
> without any competition (remember - Z102 totally abandoned
> any notion of competing with The Beat right after The Beat's
> first book and took a very pop/rock/adult CHR lean.)
>
> Where Magoo, and the entire crew at 33 Briercroft should
> feel insulted is that Ramar and a very well respected
> national consultancy heard their station and said "Yeah -
> that's beatable - let's do it."
>
> I have a strong suspicion that this wouldn't be happening if
> Robbie had never left The Beat, and the morons in charge
> there had actually let him continue to do what made the
> station successful in the first place - instead of bogging
> him down with endless commercial production, worries of
> shady concert promoters, balloons at remotes, stopset
> structures that clearly don't work for rhythmic radio,
> frequent automation disasters and other minutiae.
I'm glad to see the efforts of Lubbock radio debated. It would be even better if there was actually something there to debate. Lubbock radio couldn't get much worse than it already is. Three group ownerships as the major players, playing their cookie cutter formats; with poverty level personalites (and I use the term personality loosely); who are just looking for more and more ways to cut overhead. As the third runner-up in this triumvirate of owners, Ramar, they couldn't be dominate in a market even if they were only competing against themselves.
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