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HOT 97.5 Sold to Good News Broadcasting

K.M. Richards said:
I think he just misread the viability of programming a Boomer-centric format and not including enough music that also appeals to younger demos.
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The sad part is he put his reputation on the line, and authored numerous articles promoting the commercial viability of formats aiming at 65+. The station airing the format apparently didn't find any benefits in that demo, and asked him to adjust the music. That's what led to the ratings drop.

But I've said this numerous times that the easiest way for any radio station to improve it's 6+ share is to add 60s music to their format.
 
ted chittenden said:
When I finally moved from Tujunga to Phoenix in 1972, the Los Angeles noncommercial dial was pretty much set with ... [edit] ... KCSN in Northridge at 88.5 mHz (it was the last to come on the air in my area);
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Actually, 88.5 was originally applied for by what was then San Fernando State College May 9, 1963 (my seventh birthday!), and the application was drawn up by none other than Saul Levine, who also donated the original transmitter and antenna.

CP was granted June 20, with 10 watts ERP, and it signed on as KEDC the following April. In 1966, they filed for an increase to 320 watts and were licensed at that ERP a year later. They went to 3kW in 1974, and the call letter change was apparently concurrent with that increase.

So I am guessing, Ted, that Tujunga was just too far away from Northridge for the signal to get to you before that last increase.
 
TheBigA said:
The sad part is he put his reputation on the line, and authored numerous articles promoting the commercial viability of formats aiming at 65+. The station airing the format apparently didn't find any benefits in that demo, and asked him to adjust the music. That's what led to the ratings drop.
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That is indeed the sad part. I have to admit that I thought he was wrong from the start, and that was what led me to research the viability of an 80's-focused format as not just attractive to 55+ but also mass appeal enough to get some younger demos.

TheBigA said:
But I've said this numerous times that the easiest way for any radio station to improve it's 6+ share is to add 60s music to their format.
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Provided no one looks at the demo breakouts ...
 
TheBigA said:
The station airing the format apparently didn't find any benefits in that demo, and asked him to adjust the music. That's what led to the ratings drop.

But I've said this numerous times that the easiest way for any radio station to improve it's 6+ share is to add 60s music to their format.
Click to expand...
There was an attempt to add other elements to attract listeners other than just being a jukebox. Veteran radio personality Danny Davis did a live remote on Wednesdays (10-3) from the Desert Diamond Casino hosting the "The Club 55 Plus Dance Party". This was 2 years ago.
 


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