Hot 97

[Hardrocker9]

Hot 97 last night sounded the best its sound in years! How long have they've been doing this Hot97.com takeover? Great variety some jaw droppers played also such as JayZ- Feelin' it, Jadakiss Ft stylez we gonna make it. They need to do this on a regular basis. I found myself flipping back from 92.3.

 

[Barry]

Hot 97 may need to make a few changes. They have been dropping in the ratings. Meanwhile rival WWPR made significant gains.
For those familiar with hip-hop radio (I'm not), any guesses why?

 

[DToTheJ]

I may not be a Hot 97 or Power 105 P1, but as a local ratings observer, I can tell you that if Hot 97's trailing Power 105, give them a few months or so, they'll eventually tie or beat Power. These two stations go at it the most contestedly of any two radio stations in this market.

 

[pjc1961]

The "Takeover" feature has been running for a few years on Hot 97 - used to start at 10pm on Flex's Mon.-Thu. show, now sometimes starts in the 8 or 9pm hour.

It was quite an unusual bounce for Power 105~1 in this (August) period - it's only for a 4-week period, we'll see if it levels off next month (September).

 

[Jeffrey]

Hot 97 is definitely trailing and considering the power house they used to be it is odd. Power has a much more commercial sound but I also think Hot has lost some of it's edginess. They need to step it up. They were New York's real hip hop station way before Power 105.1 came along.

 

[Brooklyndon]

Much like 20-15 years ago, when there was not room for two modern rock / alternative stations in New York: currently there is not enough room for two modern hip-hop stations.

I certainly would prefer to have been Q-104s PS and not WXRK's pd.

Let see which PD first realizes that rap has been dead since "In da club" (I'm not holding my breath because that was 10 years ago), and then makes a pile of money.

Oh BTW, since we we're talking Feelin' It (circa 96), how about a little "First of the Month (96)" (and everybody's celebratin'(92))

 

[pjc1961]

Re: Hot 97/Emmis Announce Agreement w/Jelli + Facebook

Emmis will partner with crowd-sourcing Jelli along with Facebook on 5 custom-made stations. Those will be:

for New York, for Hot 97:

http://www.jelli.com/hot97ny
http://www.jelli.com/funkmasterflex
http://www.jelli.com/throwback

for New York, for the dearly departed WRXP, which now resides online-only:

http://www.jelli.com/rxp

for Los Angeles, for Power 106:

http://www.jelli.com/power106

Full story at this link: http://www.allaccess.com/net-news/archive/story/96815/emmis-launches-partnership-with-jelli

For you streamers out there (erwin33  ;D), here are the direct URLs for these channels:

Hot97NY: http://cast.voxcdn.net/3676-jelli-stream-32
Hot97FunkmasterFlex: http://cast.voxcdn.net/3676-jelli-stream-34
Hot97Throwback: http://cast.voxcdn.net/3676-jelli-stream-33
RXP: http://cast.voxcdn.net/3676-jelli-stream-36
Power106: http://cast.voxcdn.net/3676-jelli-stream-35

I believe (just my conjecture) that unlike the Las Vegas area Jelli-controlled stations (KYLI + KXLI), these user-controlled stations/streams will be separate from what's on-air and the associated streams of on-air product. I think they'll just be used as tools to enhance Emmis' music research. But I could stand corrected...

Also notice that the music that's been streaming on the Hot97NY and Power106 Jelli links (at least so far) is pretty much recurrent or occasionally downright old. We'll see if there's an upgrade in that area once this is publicized. 

 

[erwin33]

Poor audio quality and not the main Hot 97 and RXP streams. Where is 98.7 Kiss?

 

[DToTheJ]

...how about a little "First of the Month (96)"...

You mean that "welfare carol" from Bone Thugs N Harmony? :

 

[Jeffrey]

Much like 20-15 years ago, when there was not room for two modern rock / alternative stations in New York: currently there is not enough room for two modern hip-hop stations.

I certainly would prefer to have been Q-104s PS and not WXRK's pd.

Let see which PD firstrealizes that rap has been dead since "In da club" (I'm not holding my breath because that was 10 years ago), and then makes a pile of money.

Oh BTW, since we we're talking Feelin' It (circa 96), how about a little "First of the Month (96)" (and everybody's celebratin'(92))

It is not like Hot 97 is about to die or has such dismal ratings. What gives you the impression there is no room for 2 hip, hop stations in New York?

 

[Brooklyndon]

Much like 20-15 years ago, when there was not room for two modern rock / alternative stations in New York: currently there is not enough room for two modern hip-hop stations.

I certainly would prefer to have been Q-104s PS and not WXRK's pd.

Let see which PD firstrealizes that rap has been dead since "In da club" (I'm not holding my breath because that was 10 years ago), and then makes a pile of money.

Oh BTW, since we we're talking Feelin' It (circa 96), how about a little "First of the Month (96)" (and everybody's celebratin'(92))

It is not like Hot 97 is about to die or has such dismal ratings. What gives you the impression there is no room for 2 hip, hop stations in New York?

If you are running a hard-to-sell format, aka any format that isn't AC, then you have to be top 5. The last 10 years have proven there is not enough room for there to be two modern urban stations and have either of them be in the top five. It hurts the value of the both stations and misses a glaring hole in the market.


And think of the licensing potential...

 

[Jeffrey]

Much like 20-15 years ago, when there was not room for two modern rock / alternative stations in New York: currently there is not enough room for two modern hip-hop stations.

I certainly would prefer to have been Q-104s PS and not WXRK's pd.

Let see which PD firstrealizes that rap has been dead since "In da club" (I'm not holding my breath because that was 10 years ago), and then makes a pile of money.

Oh BTW, since we we're talking Feelin' It (circa 96), how about a little "First of the Month (96)"

(and everybody's celebratin'(92))

It is not like Hot 97 is about to die or has such dismal ratings. What gives you the impression there is no room for 2 hip, hop stations in New York?

If you are running a hard-to-sell format, aka any format that isn't AC, then you have to be top 5. The last 10 years have proven there is not enough room for there to be two modern urban stations and have either of them be in the top five. It hurts the value of the both stations and misses a glaring hole in the market.


And think of the licensing potential...

So if one follows your line of thinking 80% of NYC stations should just sign off...and of course two stations with the same format hurt each other. It is called competition. There's plenty of room for 2 chr urbans in NYC. Look at the cume.

 

[Brooklyndon]

So if one follows your line of thinking 80% of NYC stations should just sign off...

Why pour money into something you can't sell? AC sells because you can listen to it in an office or store. If you want to roll the dice on a specialty format you have to make up for the inability for it to be heard in offices and stores by having a huge audience. It has to be top 5 to sell.

and of course two stations with the same format hurt each other. It is called competition.

Competition destroys value. The idea is to offer a speciality product, not a commodity. The goal is for that specialty product to be in very high demand. The goal is that speciality product should be protected from imitation.
Hot 97 did very good at reaching the first goal. Hot 97 failed at the second goal.
Hot 97 can reach the first goal again by focusing on its classic rap history. Hot 97 can leverage its proprietary recordings with Monsters of hip-hop to protect itself from imitation.

There's plenty of room for 2 chr urbans in NYC. Look at the cume.

I disagree. The cume for urban/urban chr is about 3 million depending on which way the wind is blowing. This size was fine when WQHT had a monopoly, it was even acceptable when WWPR decided to enter them market. But now even WXRK is competing for the same 3,000,000 audience? Who needs it? Modern hip-hop is satuarted. NOW is pealing away the women. WWPR has pealed away the men. WQHT is second option, as reflected in its trailing ratings. They need to try to lure back in listeners from WFAN WINS and WCBS-AM by presenting a format no one else offers and presenting it in a way that no one else can offer.

 

[Jeffrey]

So if one follows your line of thinking 80% of NYC stations should just sign off...

Why pour money into something you can't sell? AC sells because you can listen to it in an office or store. If you want to roll the dice on a specialty format you have to make up for the inability for it to be heard in offices and stores by having a huge audience. It has to be top 5 to sell.

and of course two stations with the same format hurt each other. It is called competition.

Competition destroys value. The idea is to offer a speciality product, not a commodity. The goal is for that specialty product to be in very high demand. The goal is that speciality product should be protected from imitation.
Hot 97 did very good at reaching the first goal. Hot 97 failed at the second goal.
Hot 97 can reach the first goal again by focusing on its classic rap history. Hot 97 can leverage its proprietary recordings with Monsters of hip-hop to protect itself from imitation.

There's plenty of room for 2 chr urbans in NYC. Look at the cume.

I disagree. The cume for urban/urban chr is about 3 million depending on which way the wind is blowing. This size was fine when WQHT had a monopoly, it was even acceptable when WWPR decided to enter them market. But now even WXRK is competing for the same 3,000,000 audience? Who needs it? Modern hip-hop is satuarted. NOW is pealing away the women. WWPR has pealed away the men. WQHT is second option, as reflected in its trailing ratings. They need to try to lure back in listeners from WFAN WINS and WCBS-AM by presenting a format no one else offers and presenting it in a way that no one else can offer.

Your post seems more about putting Hot 97 back on top than about radio as a business.
Do you really think Clear Channel is going to blow up Power 105 and give it all to Hot 97. That is precisely the reason why most markets have 2 or 3 stations with the same format...to compete with each other.
Incidentally, urban stations did much better before ppm.

 

[Brooklyndon]

Your post seems more about putting Hot 97 back on top than about radio as a business.

Presenting a strategy allowing a market participant to differentiate itself from competition seems, to me, very business oriented.

Do you really think Clear Channel is going to blow up Power 105 and give it all to Hot 97. That is precisely the reason why most markets have 2 or 3 stations with the same format...to compete with each other.

The posts above suppose that Power 105 continues to successfully execute the same format it has since its inception.  Rather than asking the question to the effect of "Would CC really scrap Power?" the real question is would Emmis scrap Hot, and risk canabalizing audience from Kiss? 

I think Emmis has no choice; while Emmis has the best core competence in 90s hip-hop and anyone following them into that format would face strong headwinds, to move second into that market would mean that the audience of both Hot and Kiss have been already badly poached by competitor offering a product appealing to the older part of the Hot audience and the younger part of the Kiss audience.

Incidentally, urban stations did much better before ppm.

Well PPMs here to stay so its time to adapt or wither.