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HOT-FM top CHR in Seattle!! KIRO-FM Rules with Seahawks!!

G

guruofradio

Wow. Just got to the market a few months ago and these are the biggest damn changes I have seen here in Seattle!!!
HOT-FM exploded destroying the other CHR's and young stations in the market with KUBE, the END, CLICK and MOVIN tanking. KISS was flat. I guess no commercials and TV works with teens and 18-34. HOT doesn't have much audience over 35 but that isn't their target. Wonder if it will last beyond three to six months?? Have seen a lot of these kind of formats launch commercial free big-time and die. KIRO-FM is riding the Seahawk wave with big weekend numbers extending into their other shifts. Some big change in the 6+ numbers in Seattle.

Outside 6+ and 18-34 (where HOT ruled) stations at the top remain kinda unchanged in the 6a-7p prime 25-54 demos which is really the money. KISW is on top in men and STAR in women. most of HOT numbers are after 3pm and weekends and nights. Seems to be a young CHR audience. STAR, KCMS and WARM actually went up a bit so HOT is clearly going after KUBE, who they cut in half, KISS and MOVIN got to be worried a bit too. CLICK and KUBE may just need to hang it up or flip. KISW could use a challenger since they win adults and men right now pretty well. Why has no one taken them on?

Morning drive remains no real battle in Seattle. KISW wins all the male demos from 18-34 to 25-54 and STAR does the same thing with women. Both stations way on top in mornings big-time.

Cool to see the format changes in seattle and how they work. Question is will the change last for KIRO-FM once the Seahawks off season is here and will HOT be another six month flash in the pan commercial free format that flops similar to many around the country. Guess time will tell. Got to say this is more fun to talk about than kokomo. Does hot play kokomo??
 
One of my only pet peeves about KIRO-FM - why is the Seahawks coverage 10 seconds behind KIRO-AM? If I want "real-time" of Steve Raible's play by play I tune to 710.

-crainbebo
 
Enjoying the posts from the experts on the "Mountain Changes Formats" thread saying Hot is DOA.
 
Never said KHTP was DOA. But that they have a hell of an uphill battle. And one station was really going to hurt. Right now, KUBE is smarting badly. But sooner or later, the commercials have to come on and that's when the REAL test comes. We'll see then if KHTP stays on top or becomes a flash in the pan. Or if KUBE rebounds.
 
I wonder if KUBE needs a relaunch? The problem I have with KUBE is that for many years I saw them as the rap station, and I don't like rap. That's probably the biggest reason I don't listen to them even today, even when they play almost no rap. I do think 92.5 and 106.1 should be worried as well. As for Click, I really don't know. One of two things will happen, they'll either continue to win 6+ against Star like they did last month and not make many further changes, or they'll continue the seemingly endless format tweaks. I think they would be the likely rock challenger to KISW, and put away KKBW forever. Hmm, then what would happen to 104.9? Could they survive with two full market competitors?
 
bobdavcav said:
I wonder if KUBE needs a relaunch? The problem I have with KUBE is that for many years I saw them as the rap station, and I don't like rap. That's probably the biggest reason I don't listen to them even today, even when they play almost no rap. I do think 92.5 and 106.1 should be worried as well. As for Click, I really don't know. One of two things will happen, they'll either continue to win 6+ against Star like they did last month and not make many further changes, or they'll continue the seemingly endless format tweaks. I think they would be the likely rock challenger to KISW, and put away KKBW forever. Hmm, then what would happen to 104.9? Could they survive with two full market competitors?
Click to expand...

I think that KQMV is pretty safe. However, I think KBKS needs to a format change. They cant keep up with "Movin" and "Kube" no matter what they do it seems.
 
I love seeing people get excited about KHTP’s numbers when they AREN’T REAL. Anyone mention that they were 100% commercial free for 3 ½ out of the 4 October weeks? Any mainstream station debuting with a strong TV campaign and zero commercials SHOULD have a book like that or better. KQMV hung in as did KBKS and KPLZ. KUBE took a big hit but they’ve been trending down for months.
KHTP looks good right now but the numbers mean nothing. Let’s wait to see what it looks like after they are running 250 units a day and have to compete against KRWM’s Christmas music.
 
AQH said:
If you truly believe that, you need to better your radio education.
Click to expand...

What I meant to say is that these numbers aren’t what they seem. Of course they mean something, but when you pull back the curtain and look at the facts you realize that they can’t and won’t sustain these numbers. Again, they had a huge TV campaign and were commercial free for 90% of the October book, so these numbers will be lower from here on out.

AQH, I really do enjoy how you endlessly criticize what people say on this board but never add anything substantive. Maybe you need to further your radio education so you can contribute to the conversation beyond your one-line jabs. Thanks buddy, now go back to running your board before your PD catches you.
 
iamarussianpirate said:
What I meant to say is that these numbers aren’t what they seem. Of course they mean something, but when you pull back the curtain and look at the facts you realize that they can’t and won’t sustain these numbers. Again, they had a huge TV campaign and were commercial free for 90% of the October book, so these numbers will be lower from here on out.

AQH, I really do enjoy how you endlessly criticize what people say on this board but never add anything substantive. Maybe you need to further your radio education so you can contribute to the conversation beyond your one-line jabs. Thanks buddy, now go back to running your board before your PD catches you.
Click to expand...

I recall seeing advertisements for KYNW 102.9 as well, and even with a commercial free period it has not gotten them anywhere. Do they have any on air staff? Whats the deal folks!
 
just in town a few months so am not totally qualified to respond but dudes HOT-FM had an awesome launch, don't take anything away from it. HOT is the top CHR in town with an audience about the same average age as KUBE, a little younger than MOVIN and KISS. it is also true that 80% of stations that launch commercial free are cut in half five months later. CHR is a damn crowded field in Seattle with HOT now on top, Movin second, KISS third and KUBE fourth. From even a casual observer the hole in the market is right in between KISW and KZOK, a station that rocks 24-7. KISW and KZOK are one and two 25-54 men and adults and KISW is the top billing station in SEattle. This is a no brainer.

Who should flip? Clear Channel has to be looking at KISS or KUBE. Rebranding the old stations isn't the answer. Hubbard could launch the DRIVE or KUPD on KLICK. They do rock in markets and CLICK may get some 6+ numbers but 25-54 they get slaughtered by the CHR's, STAR and WARM. It is frustrating as a late 30's guy in the morning when you want rock music and all you have is talk on KZOK or KISW. Seems a pretty wide open hole for CLICK, KUBE, KISS. END won't do it because KISW is in the same cluster. KJR could even think about it. Might fit better with their morning show. As for HOT, nice launch, check back in six months!
 
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iamarussianpirate said:
What I meant to say is that these numbers aren’t what they seem. Of course they mean something, but when you pull back the curtain and look at the facts you realize that they can’t and won’t sustain these numbers. Again, they had a huge TV campaign and were commercial free for 90% of the October book, so these numbers will be lower from here on out.

AQH, I really do enjoy how you endlessly criticize what people say on this board but never add anything substantive. Maybe you need to further your radio education so you can contribute to the conversation beyond your one-line jabs. Thanks buddy, now go back to running your board before your PD catches you.
Click to expand...

The intent of the commercial free run and the TV blitz was not to BS the advertising community. The purpose of those things was to get people to listen and establish the station in the market. The rating they got shows they did things right at the launch.

Whether the number itself will be lower from here forward is pure speculation. Of course they're not going to be commercial free forever and I'm sure their budget won't allow a consistent TV campaign 52 weeks of the year. However, what you, nor anyone else on this board knows is who they will be hiring as talent.

If I were in Vegas and I had to bet on the CHR battle, I would not bet on Clear Channel with an overworked PD of two stations (programming one CHR station in a major market is hard enough) and a morning and midday show piped in from San Francisco. And while Movin' has had a great run, I'm not convinced they know how to handle being attacked, especially with a format with some similarities to when they launched. My money would be on the station that is new, fresh and has an experienced PD.

As for my comments, you're more than welcome to ignore them. But if you've read this far, you're not doing it right.
 
Lets see what happen with a spot load. No way will they sustain these numbers.
I agree that very few are going after male numbers. Good music rock station seems to be the hole here.
 
KHTP is Rhythmic CHR with a few '90s and 2000s rhythmic hits thrown in that might loosely give it the Rhythmic AC label.

KKBW is "Boob Based Active Rock"......Whatever that is....
 
semoochie said:
The trades have them listed as Rhythmic AC. I haven't heard them. Are they closer to CHR/Rhythmic or even Mainstream?
Click to expand...

Why is everyone so fixated on names the trade publications come up with? Are we collectively so dumb that we can't describe a station's format without using decades-old terms?
 
Well, what are we supposed to call their format? "Movin' Copycat"?
 
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