It was years ago when, I think WWES, was for sale. It had been on the air about 3 years but as I understand it the owner had died. It was for sale for $30,000 (around 1985).
The station was running a satellite delivered AC format. The rate card was not bad. They were asking about $2.50 to $3 a spot.
The station billing was in the $12,000 to $15,000 a year (not a typo).
The station plant included an apartment plus studio and office at the tower site.
Hot Springs is a tiny place but there's a good deal of money in that area. Highland and Bath Counties support a rather large weekly newspaper with a very good amount of advertising (out of Monterey).
This station followed WABH moving from Deerfield. The Deerfield station centered on Western Augusta, Bath and Highland Counties. From my understanding WABH did just fine financially even in a little place like Deerfield.
The AM frequency went away. I am unclear if Allegheny Mountain Radio in Frost, West Virginia had the AM before starting the FM currently in Hot Springs. Remember this is real close to the quiet zone you may have heard about.
Can anyone offer details on WWES in it's early days?
By the way, the only tidbit I heard is the station didn't have many advertisers. They used a cart machine to fill breaks. As was the case with satellite delivered formats, if you opted to take a commercial break it was usually 3 or 3.5 minutes (covered with a song if you don't take the break). The complaint I heard is a break was covered with the same sequence of commercials at least every hour (if not every break) for months on end.
The station was running a satellite delivered AC format. The rate card was not bad. They were asking about $2.50 to $3 a spot.
The station billing was in the $12,000 to $15,000 a year (not a typo).
The station plant included an apartment plus studio and office at the tower site.
Hot Springs is a tiny place but there's a good deal of money in that area. Highland and Bath Counties support a rather large weekly newspaper with a very good amount of advertising (out of Monterey).
This station followed WABH moving from Deerfield. The Deerfield station centered on Western Augusta, Bath and Highland Counties. From my understanding WABH did just fine financially even in a little place like Deerfield.
The AM frequency went away. I am unclear if Allegheny Mountain Radio in Frost, West Virginia had the AM before starting the FM currently in Hot Springs. Remember this is real close to the quiet zone you may have heard about.
Can anyone offer details on WWES in it's early days?
By the way, the only tidbit I heard is the station didn't have many advertisers. They used a cart machine to fill breaks. As was the case with satellite delivered formats, if you opted to take a commercial break it was usually 3 or 3.5 minutes (covered with a song if you don't take the break). The complaint I heard is a break was covered with the same sequence of commercials at least every hour (if not every break) for months on end.