• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Houston-Galveston Arbitron Metro Questions

P

Pattern.Guru

Since I’m new here at RadioDiscussions, let me introduce myself very briefly. A very long time ago I worked in radio for a few years, moved on, have always loved radio (AM, FM, music, sports, news/talk, etc) and am now (mostly) retired. I have visited Houston, but not for a quite a while.

Just for my own curiosity, I enjoy finding patterns, thus my Pattern.Guru moniker. Right now, I’m trying to do the old-school “compare and contrast” among various ways of defining and measuring a Market.

The Houston-Galveston Arbitron Radio Metro Market seems a bit unusual in that it is larger than the government (OMB) Metropolitan Statistical Area (MSA).
The MSA is 9 counties.
The Arbitron Metro is 11 counties, adding San Jacinto and Polk.

The questions:

1. I notice that the Greater Houston Partnership uses a 10-county area, including San Jacinto, but not Polk. Would you say that this 10-county definition would be commonly accepted in the Houston Area? If not, what might be more commonly accepted (in general, not specifically radio)?

2. Does anyone know the history of how Polk County came to be included within the Houston-Galveston Arbitron Radio Metro Market?

3. Is Greater Houston the most common term for the market/region, or is there some other moniker which is more in everyday usage?

Thanks for any feedback. :)
 
Welcome, pattern.guru! Personally I didn't know San Jac or Polk counties were part of our market. Seems quite a distance for them to be included in the Houston metro. Generally speaking what's considered as suburbs of Houston in my experience is Harris, Ft. Bend, Montgomery, Galveston, Brazoria, Chambers, Liberty, Waller, and Austin counties. Only stations I can think of in Polk county are licensed to Livingston and none of them even rimshot Houston. Why they are included in our market is a good question.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom