Houston-Galveston Arbitron Radio Ratings: May 2013

[pjc1961]

Houston-Galveston: http://ratings.****************/cgi-bin/rol.exe/arb033

Overall age 6+ publicly released data is for the May 2013 survey period covering Thu. 4/25/13-Wed. 5/22/13.
Next survey period will be June 2013 (covering Thu. 5/23/13-Wed. 6/19/13) with the data release date being Tue. 7/9/13
(delayed one day due to Independence Day).

 

[Mediafrog+]

Big drop for KKRW. Fluke or a trend? The Eagle is on a slight uptick; is the Classic Rock/Hits audience finally passing judgement?

Note that the overall Country audience is trending up. Getting listeners dissatisfied with the Rock/AC choices?

Still no Liberman stations listed. Gotta wonder about that group's future. If all the rumblings of money trouble are correct, a sale of the local group could result in quite a shakeup on FM here.

 

[ChuckTiller]

Still no Liberman stations listed. Gotta wonder about that group's future. If all the rumblings of money trouble are correct, a sale of the local group could result in quite a shakeup on FM here.

If a station does not subscribe, it will not get listed.

 

[mr.ric]

Uh... KKHH doesn't look too good. Wonder how they are doing in the target demo.

 

[TXCalradio]

KKBQ-FM (The New 93Q) continues to spank KILT-FM (The Bull) in the ratings. Someone needs to shoot "The Bull" and bring back KILT with "Today's Country and Yesterday's Favorites". just sayin'........

 

[purpledevil]

That N/A on KGOW...is that the same as a 0.0? If that's the case, then as Milo used to say, "Holy Toledo!" It's time to give Bruce what he wants. KGOW would have to do better as an oldies station than that, I don't care how old the target demo would be.

 

[Mediafrog+]

Still no Liberman stations listed. Gotta wonder about that group's future. If all the rumblings of money trouble are correct, a sale of the local group could result in quite a shakeup on FM here.

If a station does not subscribe, it will not get listed.

A major market station owner not subscribing to a ratings service is an indication of financial distress. Liberman stations don't show up in the DFW numbers either, annd the group has been selling stations recently.

I'm sure Univision and CBS would love to see Liberman gone from the market.

 

[ChuckTiller]

SALEM does not subscribe and we are not in financial distress.

 

[pjc1961]

AllAccess PPM Ratings Analysis for Houston (scroll down slightly - 1st city listed):

www.allaccess.com/net-news/archive/story/119277/research-director-inc-presents-exclusive-may-ppm-a

 

[Mediafrog+]

SALEM does not subscribe and we are not in financial distress.

Didn't mean to imply that. Salem's Houston business model is somewhat different than other stations here, and it would appear that documented ratings stats are relatively unimportant. Note that Salem is listed in the DFW numbers.

The Liberman problems are pretty much out in the open.

 

[HoustonListener]

Reading the All Access article that had info on Houston ratings, and then below it Washington DC ratings, shows how different our markets are, with news pulling much higher ratings in DC with WTOP and WAMU then here with KUHF and KROI

 

[ChuckTiller]

SALEM does not subscribe and we are not in financial distress.

Didn't mean to imply that. Salem's Houston business model is somewhat different than other stations here, and it would appear that documented ratings stats are relatively unimportant. Note that Salem is listed in the DFW numbers.

The Liberman problems are pretty much out in the open.

Allow me to clarify, Salem Radio Houston does not subscribe to Arbitron. However, Dallas does. We are revenue driven; not ratings driven.

 

[davideduardo]

A major market station owner not subscribing to a ratings service is an indication of financial distress. Liberman stations don't show up in the DFW numbers either, annd the group has been selling stations recently.

Chuck already commented on Salem's business model which does not use ratings.

Liberman's Texas properties are based on selling a decent product on inferior signals at lower prices. They don't justify nor get the same rates as the big signal stations, so they really don't need ratings. Additionally, the "bottom feeding" approach depends much more on local direct business which does not look at ratings, anyway.

While much has been said about the debt burden that LBI is carrying... but that's a separate issue. The real question is how much the group really needs ratings data to sell.