Houston-Galveston Arbitron Ratings: Holiday 2012

[pjc1961]

Houston-Galveston: http://ratings.****************/cgi-bin/rol.exe/arb033

These are publicly released age 6+ overall rankings covering the Holiday 2012 survey period of Thu. 12/6/12-Wed. 1/2/13.
Next survey period is January 2013 covering the dates of Thu. 1/3/13-Wed. 1/30/13 with the data release date being Mon. 2/18/13.

 

[BarryATL]

KROI ratings are down a point. What is going on with the new News/Program Director?

 

[purpledevil]

My God, what is happening to KSBJ? Down from 6.0 to 3.9 since November. Wow. Also to note regarding KSBJ, the KXBJ ID is not there @ the TOH. Has 96.9 gone off the air? I can't seem to pick it up these days no matter which way the antenna is moved.

Where did KFNC & KRBE go? They returned to the December PPM's, now they have vanished again for the holidays.

 

[pjc1961]

Demo breakouts via AllAccess.com (scroll down to HOUSTON):
http://www.allaccess.com/net-news/a...rch-director-inc-presents-exclusive-december-

25-54:

Dec. Hol.
2 1 KODA
1 2 KBXX
3 3 KLTN
T4 4 KTBZ
T4 5 KMJQ
8 T9 KSBJ

18-34:

Dec. Hol.
1 1 KBXX
2 2 KLTN
5 3 KODA
3 4 KTBZ
4 5 KTJM
15 T14 KSBJ

18-49:

Dec. Hol.
1 1 KBXX
4 2 KODA
2 3 KLTN
3 4 KTBZ
5 5 KMJQ
T10 T14 KSBJ

 

[Rock Bottom]

My God, what is happening to KSBJ? Down from 6.0 to 3.9 since November. Wow.

Wonder how much impact Air1 has had on KSBJ. While personally dissappointed about the format switch, I have to say they sound really good.

 

[rbrucecarter5]

My God, what is happening to KSBJ? Down from 6.0 to 3.9 since November. Wow.

Wonder how much impact Air1 has had on KSBJ. While personally dissappointed about the format switch, I have to say they sound really good.

If Air-1 were the reason for KSBJ's decline, you should see Air-1 increasing proportionally in the ratings. That didn't happen. It may be their audience went to KODA for Christmas music - although KSBJ had Christmas music, too. It may be that KODA's Christmas songs were nostalgic.

I love how the ratings source call KSBJ Christian CHR. That shows they have no concept of what constitutes Christian formats. KSBJ was flirting with Christian CHR 25 years ago, but their present format is a mix of praise and worship with a little Christian AC thrown in. Air-1 is a mix of Christian AC, Christian CHR, and occasional Christian rock and hip-hop. NGEN is a mix of Christian rock and Christian hip-hop. If they had a better signal in the area, I think they would start showing up in the ratings.