What's up with Houston Radio People? I'm reading a lot of bitching and whinnying of how things USED to be.
Times change and so do people and formats and so forth. Some of you sound bitter at the fact that corporate radio's greed is snuffing the life out of this industry.
That may be true. It sounds like some of you have been radio too long. It's time for you to jump to the corporate ladder. To many non-radio outsiders are filling in the cracks with the theme of "It's bad radio but it's bringing in the money".
Corporate needs people like you. You've served your time being on the air, dealing ratings, fighting with mangagent. Knowing what people really want to hear. Management doesn't have the vigor and strength that it used to have. Corporate has that power now. Corporate tells you... "You play this, you can't play that, because we pay thousands to consultants to tell us what the listeners want to hear".
You older cats who are trying to die at the microphone have to stop thinking that you can. There is fresh raw talent out there clawing there way up, however, there getting beat down by there own peers who should be there grandfather, or at least there national PD by now.
When I started radio there always was matured talent that was moving up to management. Then you would hear about someone else moving up to national PD and so on...
Instead of complaining and being the Authority of what USED to be. Move Up! Most of you have a great influence in this industry or you wouldn't have been in it this long.
Keep Radio Alive... 4 Reel!!!
Times change and so do people and formats and so forth. Some of you sound bitter at the fact that corporate radio's greed is snuffing the life out of this industry.
That may be true. It sounds like some of you have been radio too long. It's time for you to jump to the corporate ladder. To many non-radio outsiders are filling in the cracks with the theme of "It's bad radio but it's bringing in the money".
Corporate needs people like you. You've served your time being on the air, dealing ratings, fighting with mangagent. Knowing what people really want to hear. Management doesn't have the vigor and strength that it used to have. Corporate has that power now. Corporate tells you... "You play this, you can't play that, because we pay thousands to consultants to tell us what the listeners want to hear".
You older cats who are trying to die at the microphone have to stop thinking that you can. There is fresh raw talent out there clawing there way up, however, there getting beat down by there own peers who should be there grandfather, or at least there national PD by now.
When I started radio there always was matured talent that was moving up to management. Then you would hear about someone else moving up to national PD and so on...
Instead of complaining and being the Authority of what USED to be. Move Up! Most of you have a great influence in this industry or you wouldn't have been in it this long.
Keep Radio Alive... 4 Reel!!!