How about classical on 93.1 H2-3

[Mid West Clubber]

Then we are all set. So many people miss tmi that I think they should also bring it back on 93.1 as an HD-3,,,,,, That way we still keep our Party station, plus the classical format could return......Thoughts.... 8)

 

[DJ Tony]

They have an online stream on:

http://www.beethoven.com

 

[PDuffman004]

There's already classical on 91.3 HD-2.

 

[Mike Sheridan]

Then we are all set. So many people miss tmi that I think they should also bring it back on 93.1 as an HD-3,,,,,, That way we still keep our Party station, plus the classical format could return......Thoughts.... 8)

Why not put Classical on the main channel and get bigger ratings? ;D

Really, look at the numbers the Classical format used to generate. I know upper demos. The old folks need to know about goods and services too. The Classical format gives you a unique radio station.

 

[Mid West Clubber]

True, but miami needs a rock outlet somewhere. Granted 93 Rock isnt as good as zeta when they went through the alternative phase.

Also 91.3 doesnt have the monster signal that 93.1 has. Do they even cover the whole Miami, palm beaches and homestead area's? I'll have to check radio locator, im not failier with this station.

 

[davideduardo]

Why not put Classical on the main channel and get bigger ratings? ;D

Really, look at the numbers the Classical format used to generate. I know upper demos. The old folks need to know about goods and services too. The Classical format gives you a unique radio station.

Classical generates predominantly55+ numbers today, and in agency driven markets like Miami, there is no 55+ business. That is why classical commercal stations are so few today, too.

 

[Mike Sheridan]

Why not put Classical on the main channel and get bigger ratings? ;D

Really, look at the numbers the Classical format used to generate. I know upper demos. The old folks need to know about goods and services too. The Classical format gives you a unique radio station.

Classical generates predominantly55+ numbers today, and in agency driven markets like Miami, there is no 55+ business. That is why classical commercal stations are so few today, too.

Yes true and it's been said a million times.....but how about finding another way to mine that older audience. How about finding a way to sell the format to a slightly younger audience. A little creative thinking would be necessary.

 

[Mid West Clubber]

Im 27 and I like Classical sometimes,,,, Granted a classical station would only be about a p-5 station for me when im in the mood. Classical music is a timeless format, but I wouldnt listen near as often as a local CHR, Rhythmic, Dance, or Rock outlet. I hate to admit it but David Eduarder despite anyones opinion of him usually knows what he is talking about. I personally have no problem with MR Eduardo, but I know alot of people dont like his opinions, but they are indeed mostly facts.

 

[strangelove]

91.3 HD-2 is airing other NPR talk programming, WKCP 89.7 is currently airing classical 24/7. The reception in central and north Broward is so-so at best unfortunately.

 

[Mike Sheridan]

Im 27 and I like Classical sometimes,,,, Granted a classical station would only be about a p-5 station for me when im in the mood. Classical music is a timeless format, but I wouldnt listen near as often as a local CHR, Rhythmic, Dance, or Rock outlet. I hate to admit it but David Eduarder despite anyones opinion of him usually knows what he is talking about. I personally have no problem with MR Eduardo, but I know alot of people dont like his opinions, but they are indeed mostly facts.

Yes I agree and I'm not saying David doesn't know what he's talking about. What I am saying there are all these stations, many doing a slightly different version of the same thing. While this is going on there are listeners who are underserved, listeners many of whom were once fans of the medium.

WTMI had great numbers, a solid top 5 if I remember correctly. The format was unique, nothing even close to it anywhere on the dial. So with that in mind why not find a way to sell it instead of just saying it can't be done. WTMI was unique, now it's just another radio station.

It might be too late now though. Anyone serious about hearing Classical music has probably already gone to satellite. At least we know those format will be around for awhile. So much for commercial radio huh?

 

[davideduardo]

Yes true and it's been said a million times.....but how about finding another way to mine that older audience. How about finding a way to sell the format to a slightly younger audience. A little creative thinking would be necessary.

I have seen hundreds of threads about classical, standards and 50's-60's oldies blaming the failure on sales staffs that are too young, media buyers that are too young, etc.

The fact is that agency clients specify the demos, generally, and 55+ is seldom specified for radio buys because of a simple fact: older folks tend to have more estabilished buying patterns and brand preferences, so it takes more advertising to create a sale and often the cost of the ads exceeds the profit on the sale.

The fact that younger demos don't have an interest in classical can be laid solidly at the door of our school systems. Classical is seldom part of a music program any more, if there is a music program. Radio can't, generally, create taste but it can reflect it. If there are no under-45 or under 55 classical "fans" then stations can not successfully apeal to under-55 with that music.

 

[davideduardo]

WTMI had great numbers, a solid top 5 if I remember correctly. The format was unique, nothing even close to it anywhere on the dial. So with that in mind why not find a way to sell it instead of just saying it can't be done. WTMI was unique, now it's just another radio station.

I went back to Spring of 1998 to get away from the time there were rumors of a sale or change at WTMI.

12+ 6-Mid WTMI had a 2.7 which was 18th in the market.
25-54 they had a 1.6 which was 19th in the market.

The format was definitely unique... it had few listeners and nearly none in the sales demos. In 25-54, it was pretty much tied with WRMF from the Palm Beaches.

 

[Mike Sheridan]

Look at some other books. I know there was a time when they were closer to the top 12+.

 

[davideduardo]

Look at some other books. I know there was a time when they were closer to the top 12+.

Eveery book from early 98 to the change to dance is in that general range. If you go back to the 70's and 80's there is more and younger audience but the audience aged and the market grew, and became more ethnic as well.

 

[Kabrich]

Then we are all set. So many people miss tmi that I think they should also bring it back on 93.1 as an HD-3,,,,,, That way we still keep our Party station, plus the classical format could return......Thoughts.... 8)

Clearly you have never heard the HD-3 signal.

It's good for NOAA weather radio or traffic - not much more.

Classical would sound much better on an AM HD Frequency than on an FM HD-3.

 

[Kabrich]

Then we are all set. So many people miss tmi that I think they should also bring it back on 93.1 as an HD-3,,,,,, That way we still keep our Party station, plus the classical format could return......Thoughts.... 8)

Clearly you have never heard the HD-3 signal.

It's good for NOAA weather radio or traffic - not much more.

Classical would sound much better on an AM HD Frequency than on an FM HD-3.

Look at some other books. I know there was a time when they were closer to the top 12+.

Spring Spring Spring Spring Spring Spring Spring
1992 1993 1994 1995 1996 1997 1998
Station Est Rank Est Rank Est Rank Est Rank Est Rank Est Rank Est Rank

--------------- ----------- ---------- ----------- --------------------------------------------

WTMI-FM 2.7 18 2.1 19 2.7 15 2.7 15 3.1 15 3.1 14t 2.7 18



Sure, when Classical was Top 40 - say the 1700's :

 

[davideduardo]

Sure, when Classical was Top 40 - say the 1700's :

Was that before the younger demos rejected radio and stopped cuming?

 

[Ai4i]

WKCP 89.7 is currently airing classical 24/7. The reception in central and north Broward is so-so at best unfortunately.

Maybe when WTVJ goes to their UHF digital channel and abandons channel six for good, 'KCP (and 'DNA) will be able to join 98.3 at or near the top of their tower at 17107 SW 248th Street. That would give them a few hundred feet of extra antenna height.